Lawn Mowers Market Size, Share Global Analysis Report, 2024 – 2032

Industry Insights

[215+ Pages Report]According to Facts & Factors, the global lawn mowers market size in terms of revenue was valued at around USD 32.85 billion in 2023 and is expected to reach a value of USD 56.12 billion by 2032, growing at a CAGR of roughly 6.13% from 2024 to 2032. The global lawn mowers market is projected to grow at a significant growth rate due to several driving factors.

Market Overview

Lawn mowers are mechanical devices used for cutting grass on lawns, gardens, and other landscaped areas. They come in various types, including manual push mowers, electric mowers (corded and cordless), and gas-powered mowers. These machines are equipped with one or more blades that rotate to trim the grass to an even height. Modern lawn mowers can also include advanced features such as mulching, bagging systems, self-propulsion, and adjustable cutting heights.

The lawn mowers market is experiencing significant growth due to increasing demand for landscaping services, rising disposable incomes, and growing awareness of garden aesthetics among homeowners. Technological advancements in mower designs and the introduction of eco-friendly models are also contributing to market expansion.

Key Highlights

• The lawn mowers market has registered a CAGR of 6.13% during the forecast period.
• In terms of revenue, the global lawn mowers market was estimated at roughly USD 32.85 billion in 2023 and is predicted to attain a value of USD 56.12 billion by 2032.
• The lawn mowers market is poised for substantial growth driven by rising landscaping demands, technological advancements, and increasing disposable incomes.
• Based on the fuel type, the electric lawn mowers segment is growing at a high rate and is projected to dominate the global market.
• On the basis of end-users, the residential segment is projected to swipe the largest market share.
• Based on the distribution channel, the offline channels segment dominates due to the ability to physically inspect products and receive immediate customer service.
• By region, the North American lawn mowers market is significant, driven primarily by the United States and Canada.

Growth Drivers

• Urbanization & Growing Disposable Income: Rapid urbanization and increasing disposable income, particularly in developing economies, are leading to a rise in homeowners who prioritize well-maintained lawns, fuel demand for lawnmowers.
• Convenience & Time-Saving: Busy lifestyles are driving demand for convenient and time-saving lawn care solutions. Self-propelled mowers, robotic mowers, and zero-turn mowers all cater to this desire for effortless lawn maintenance.
• Focus on Sustainability: Growing environmental awareness is increasing interest in electric and battery-powered lawn mowers. These options are seen as eco-friendly alternatives to traditional gas-powered models.
• Technological Advancements: Advancements in automation and connectivity are leading to the development of innovative lawn mowers, like robotic models that can mow autonomously. These advancements offer greater efficiency and convenience.

Restraints:

• Price Sensitivity: The initial purchase price of lawn mowers, especially for advanced models like robotic mowers, can be a barrier for some consumers. Price competitiveness remains crucial.
• Weather Dependence: Lawn mower usage is heavily reliant on weather conditions. Regions with harsh winters or limited mowing seasons may experience lower demand.
• Maintenance & Availability of Parts: The ongoing maintenance needs and availability of replacement parts for complex mowers can be a concern for some consumers, potentially discouraging them from opting for these models.

Opportunities:

• Emerging Markets: Developing economies with growing urbanization and rising disposable income present significant untapped potential for the lawn mower market. Exploring these markets with affordable and convenient options is key.
• Focus on Innovation: Continuous development of innovative features like smart lawn mowers with app connectivity or integrated mulching capabilities can attract tech-savvy consumers and enhance user experience.
• Subscription & Rental Models: Subscription or rental models for lawn mowers can cater to consumers who may not want the responsibility of ownership or might only need a mower seasonally. This offers greater flexibility and market reach.

Challenges:

• Competition: The lawn mower market is a competitive landscape with numerous established players. Differentiation through innovation, user experience, and targeted marketing is crucial.
• Environmental Regulations: Stricter environmental regulations regarding emissions from gas-powered lawn mowers can pose a challenge for manufacturers. Developing cleaner and more efficient technologies is essential.
• Consumer Education: Educating consumers about the benefits of electric and battery-powered mowers, along with dispelling myths about their performance, is necessary to overcome potential hesitations and drive wider adoption.

Lawn Mowers Market: Segmentation Analysis

The global lawn mowers market is segmented based on product type, fuel type, end-user, distribution channel, and region.

By Product Type Insights

Based on Product Type, the global lawn mowers market is divided into push mower, ride-on mower, robotic mower, and hover mower. Push mowers, also known as walk-behind mowers, are manual or powered mowers that require the user to push them across the lawn. These mowers are ideal for small to medium-sized lawns and are favored for their simplicity and affordability. Push mowers are generally more affordable than rider-on or robotic mowers, making them accessible to a broad range of consumers. They are simple to operate and maintain, with fewer mechanical parts compared to more complex mowers??. The push mower segment is expected to maintain steady growth, driven by demand from residential users with small to medium-sized lawns?.

Rider-on mowers, also known as ride-on or lawn tractors, are suitable for large lawns and commercial applications. These mowers allow the user to sit and drive the mower, making them ideal for extensive areas. They are highly efficient for maintaining large lawns and commercial properties, reducing the time and effort required. Rider-on mowers offer enhanced comfort and convenience, with features like adjustable seats, multiple cutting heights, and large cutting decks??.

Robotic mowers are autonomous machines that mow the lawn without human intervention. These mowers use sensors and GPS technology to navigate and mow the lawn systematically. Innovations in robotics and AI technology have made robotic mowers more efficient and user-friendly. They offer unparalleled convenience by operating autonomously, freeing up time for users and providing consistent lawn maintenance?.

Hover mowers are lightweight, floating mowers that glide over the lawn on a cushion of air. They are particularly useful for mowing uneven terrain and difficult-to-reach areas. Hover mowers are easy to maneuver, making them ideal for sloped, uneven, or hard-to-reach areas. Their lightweight design makes them easy to handle and store, appealing to consumers with specific lawn care needs?

By Fuel Type Insights

On the basis of Fuel Type, the global lawn mowers market is bifurcated into petrol, electric, robotic, manual, and others. Petrol lawn mowers are traditionally the most powerful and are favored for their ability to handle large lawns and tough mowing conditions. These mowers are powered by gasoline engines and are known for their durability and performance. Petrol mowers are ideal for large lawns and areas with thick or tall grass, providing superior cutting power and efficiency. They are not restricted by power cords, offering greater mobility and flexibility in lawn maintenance?. Despite the growing popularity of electric and robotic mowers, petrol mowers maintain a significant market share due to their power and performance. However, the market growth is relatively slower compared to electric mowers?.

Electric lawn mowers segment holds the largest share of the market, accounting for approximately 31.2% of the total market revenue in 2023. Electric lawn mowers, which include both corded and cordless (battery-powered) models, are increasingly popular due to their environmental benefits, lower noise levels, and ease of use. Growing environmental awareness and the shift towards eco-friendly products drive the demand for electric mowers, which produce no direct emissions. Improvements in battery technology have enhanced the performance and runtime of cordless electric mowers, making them a viable alternative to petrol mowers??.

Manual lawn mowers, also known as reel mowers, are simple, push-operated mowers that do not require fuel or electricity. They are ideal for small lawns and are valued for their simplicity and eco-friendliness. Manual mowers produce no emissions and are the most environmentally friendly option available. They are generally less expensive than powered mowers and have minimal maintenance costs??. The manual mower segment is relatively small but stable, with a niche market among environmentally conscious consumers and those with small lawns.

By End-User Insights

Based on End-User, the global lawn mowers market is categorized into residential and commercial. The Residential segment dominated the market and is projected to swipe the largest market share of around 61.3% in 2023. Residential segment includes homeowners and individual consumers who purchase lawn mowers for personal use. This segment represents the largest market share due to the widespread need for lawn maintenance in homes with gardens and yards. Rising homeownership rates and the growing trend of maintaining home aesthetics drive the demand for lawn mowers in the residential sector. Urbanization leads to an increase in smaller gardens, which require regular maintenance, thereby boosting the demand for lawn mowers suitable for residential use?. The introduction of user-friendly and technologically advanced mowers, such as robotic and electric models, appeals to residential users seeking convenience and efficiency??.

Commercial segment includes landscaping service providers, golf courses, sports fields, parks, and other large-scale users. This segment requires robust, high-performance mowers capable of handling extensive and frequent use. The growth of the landscaping industry, including services for residential, commercial, and municipal clients, drives the demand for commercial-grade lawn mowers. The need for commercial mowers is increased by spending more on the construction and upkeep of public parks, golf courses, and sports facilities?. Commercial end-users require efficient and durable equipment to manage large areas quickly and effectively, leading to higher demand for advanced and powerful mowers??. The growth is fueled by the expanding landscaping industry and increasing investments in the maintenance of commercial and public green spaces

By Distribution Channel Insights

The lawn mowers market is segmented by distribution channels into offline and online channels. Offline channel segment encompasses traditional brick-and-mortar stores such as hardware stores, specialty stores, supermarkets, and home improvement centers. This channel has historically been the dominant method for purchasing lawn mowers. Consumers prefer to inspect and test lawn mowers in person before making a purchase, which is facilitated by physical stores. Offline stores offer immediate product availability, allowing consumers to take home their purchase without waiting for shipping. Offline distribution channel continues to hold a significant market share due to its established presence and consumer trust?.

Online channel segment includes e-commerce platforms, company websites, and online marketplaces. This channel has been growing rapidly, driven by the convenience of online shopping and the increasing penetration of internet and smartphone usage. Online shopping allows consumers to browse and purchase lawn mowers from the comfort of their homes, offering a wide range of options and competitive prices?. E-commerce platforms often provide a more extensive selection of products, including various brands and models that may not be available in local stores.

Recent Developments:

• Deere & Company Teams Up for Electric Power: In June 2023, Deere & Company joined forces with EGO and its parent company Chevron. This strategic partnership allows Deere & Company to expand its product offerings by featuring EGO's high-quality battery-powered lawn mowers. This collaboration opens doors for future innovation, with the potential to combine EGO's battery technology prowess with John Deere's engineering and design expertise. The result? A new wave of powerful and innovative electric lawn care equipment.
• Robert Bosch Unveils Mower for Large Lawns: Meeting the needs of expansive yards, Robert Bosch GmbH introduced the UniversalRotak 2x18V-37-550 cordless lawn mower in March 2023. This powerful mower tackles lawns up to 500 square meters with ease, thanks to its dual 18V batteries that ensure extended runtime for uninterrupted mowing.

Report Scope

Lawn Mowers Market: Regional Analysis

• North America is likely to lead the global market during the forecast period.

North America is the largest market for lawn mowers, accounting for approximately 36.8% of the global market share in 2023. This dominance is driven primarily by high consumer demand in the United States and Canada. The growth in this region is fueled by several factors, including the prevalence of residential properties with lawns, a high rate of disposable income, and a robust DIY (Do-It-Yourself) culture. The United States dominates the market, with consumers seeking both traditional gas-powered and newer electric models.

Additionally, the landscaping services industry in North America is thriving, further driving demand for commercial lawn mowers. Technological advancements, such as battery technology improvements and the rising popularity of robotic lawn mowers, are significant contributors to market growth. North America is expected to grow at a CAGR of around 7.2% over the forecast period.

Europe represents a mature market for lawn mowers. Significant growth is observed in countries like Germany, the UK, and France, where there is a strong tradition of gardening and lawn maintenance. The market is driven by a combination of residential and commercial landscaping needs. European consumers are increasingly favoring sustainable and eco-friendly lawn mowers, including electric and robotic variants. This trend is supported by stringent environmental regulations and a high level of environmental awareness among consumers. The demand for high-quality, durable, and efficient lawn mowers is also on the rise.

The Asia-Pacific lawn mowers market is rapidly growing and accounted for 22.3% of revenue share in 2023. The market is driven by rapid urbanization, increasing disposable incomes, and a rising trend of home gardening and landscaping in countries like China, Japan, and India. China is the dominant region, with significant contributions from Japan and India as well. The market benefits from government initiatives promoting green spaces and public parks, which increase the demand for lawn maintenance equipment. Consumers in this region are increasingly adopting electric and robotic lawn mowers due to technological advancements and growing environmental concerns. Additionally, there is a rising preference for high-quality, efficient, and low-maintenance lawn mowers.

In Latin America, the lawn mowers market is experiencing steady growth, particularly in Brazil and Mexico. The growth is driven by the increasing popularity of gardening as a hobby and the expansion of green spaces in urban areas. Economic development and rising disposable incomes also contribute to market growth. Consumers in Latin America are showing a growing preference for low-maintenance and cost-effective lawn mowers, including both gas-powered and electric models. The demand for residential lawn mowers is particularly strong, supported by an increasing middle-class population and improved distribution networks.

The Middle East and Africa lawn mowers market is smaller compared to other regions but growing steadily. The growth is driven by increasing urbanization and investments in landscaping and green spaces, particularly in urban centers and tourist destinations. South Africa is a notable market within this region, showing significant demand for both residential and commercial lawn mowers. Consumers in this region prefer durable and efficient models that can handle varied terrain, with a growing interest in electric and battery-operated lawn mowers due to environmental concerns. The market is supported by both local manufacturers and imports.

Lawn Mowers Market: List of Key Players

Some of the main competitors dominating the global lawn mowers market include;

• American Honda Motor Co., Inc.
• Ariens Company
• Briggs Stratton
• Deere & Company
• Falcon Garden Tools
• Fiskars
• Husqvarna Group
• Koki Holdings Co., Ltd.
• MTD Products
• Robert Bosch GmbH
• Robomow Friendly House
• Stanley Black & Decker Inc.
• Stigma S.p.A
• Textron

The global lawn mowers market is segmented as follows:

By Product Type Segment Analysis

• Push Mower
• Ride-On Mower
• Robotic Mower
• Hover Mower

By Fuel Type Segment Analysis

• Petrol
• Electric
• Manual
• Others

By End-User Segment Analysis

• Residential
• Commercial

By Distribution Channel Segment Analysis

• Offline Channel
• Online Channel

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America