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E-Book Reader Market Size, Share Global Analysis Report, , 2020 – 2026

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E-Book Reader Market By Screen Type (E-ink Display & LCD Screen), By Screen-Size (Less than 6 Inches, Between 6 Inches and 10 Inches, & More than 10 Inches), By Connectivity (Wi-Fi & Wi-Fi/3G or 4G), By Distribution Channel (Retail Stores & E-Commerce Websites), By Price Range (Economy, Mid-Range, & Premium), and By Regions: Global Industry Outlook, Comprehensive Analysis, and Forecast, 2020 – 2026

Industry Insights

[194+ Pages Report] Facts and Factors have recently published the report titled “E-Book Reader Market” which illustrates that the global demand and consumption for E-Book Readers market was estimated at around USD 30.6 Billion in 2020, and it is expected to provide revenue of about USD 38.17 Billion by end of 2026, developing at a CAGR of around 3.7% between 2021 and 2026.

logoMarket Overview

An e-book reader is a compact device that is used for the viewing of readable content. Such devices are designed to withstand long periods of time with optimal power consumption. E-book readers are getting advanced with the latest models even carrying additional benefits such as the functionality of several applications alongside the regular use cases. Furthermore, the advantages of e-book readers are the ease of mobility, foreign language training, better reading experience, and free e-books.

logoIndustry Growth Factors

Over the year with the advent of the internet, there is an increased acceptance of e-learning which highly corresponds to the value of e-readers across the industry. The regular flow of content in the education and entertainment stream further evaluates the value of the e-reader market. Furthermore, a base model e-book comes equipped with decent-sized storage which enables the user to store a number of books in reference to the traditional hardback counterparts, which saves a ton of space for the former.

The latest developments in viewing technology give the user less strain on the eyes even with longer exposure or contact. Moreover, advanced features such as OLED displays, digital highlighters with magnification capabilities, offline dictionaries, sustainable battery lifecycle, a plethora of e-learning applications, and overall higher proximity of practicality increase the market share of e-book readers. Additionally, some e-book readers come with the ability to connect with the internet which makes them a viable device for communication purposes as well. However, the availability of cheaper tablets and phone devices to counteract the highly specialized e-book readers hinders the market to a certain extent.

E-Book Reader Market

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logoSegmentation Analysis

The e-book reader market can be segmented in accordance with the screen type, screen size, connectivity, distribution channel, price range, and regions.

Based on the screen type the category can be split between E-ink displays and LCD screen displays. The E-ink subcategory accounts for the larger market share due to the advancements made in the former which causes a much pleasant experience as compared to the LCD displays from within a short distance of viewing. Based on the screen size the market can be bifurcated into screens less than 6 inches, from 6 to 10 inches in length, and above 10 inches. The category of 6 to 10 inches is expected to occupy the largest market share as the standard size display falls within the parameters of this category. However, the subcategory of above 10 inches is expected to grow at a steady rate owing to the higher capabilities and functionality associated with the latter. On the basis of connectivity, the segment can be broken down into Wi-Fi connectivity and Wi-Fi & 3G/4G connectivity. The Wi-Fi connectivity subcategory accounts for the highest market share among the two as people prefer to read in leisure at their own comfort. However, the latter category is expected to pick up steam with advancements in technology as they become more competent to their mobile device counterparts. On the basis of distribution channels, the segment can be categorized as retail stores and e-commerce websites. The e-commerce website accounts for the higher market shares due to the ease of purchase, variety of alternatives, and huge discounts. On the basis of the price range, the category can be segmented into economy, mid-range, and premium. The mid-ranged category hails the largest market share by a huge margin due to the ideal point between price and performance.

logoReport Scope

Report Attribute


Market Size in 2020

USD 30.69 Billion

Projected Market Size in 2026

USD 38.17 Billion

CAGR Growth Rate

3.7% CAGR

Base Year


Forecast Years


Key Market Players Inc., Barnes & Nobles, Arta Tech, Sony Corporation, Plastic Logic Limited, Bookeen, Kobo, Pocketbook International SA, Wexler flex, Onyx International Inc., and Aluratec Inc., amongst others.

Key Segment

By Screen Type, Screen-Size, Connectivity, Distribution Channel, Price Range, and Region

Major Regions Covered

North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa

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logo Regional Analysis

North America is expected to retain the largest market share in the regional market due to the preference of the consumers and a natural choice over the traditional book. Furthermore, the fast-paced lifestyle suits the ability of e-book readers to be moved around constantly in a way where the consumer can still go through the contents without being hindered from their day-to-day lives. Moreover, the Asia Pacific and European regions are expected to pick up revenue streams with increased disposable streams and increased focus towards e-content.

logo Competitive Players

Some main participants of the E-book reader market are :

  • Inc.
  • Barnes & Nobles
  • Arta Tech
  • Sony Corporation
  • Plastic Logic Limited
  • Bookeen
  • Kobo
  • Pocketbook International SA
  • Wexler flex
  • Onyx International Inc.
  • Aluratec Inc.

The global E-Book Reader Market can be segmented as follows:

logo By Screen-type Segment Analysis

  • E-ink Display
  • LCD Display

logo By Screen-size Segment Analysis

  • Less than 6 inches
  • Between 6 inches to 10 inches
  • More than 10 inches

logo By Connectivity Segment Analysis

  • Wi-Fi
  • Wi-Fi/3G or 4G

logo By Distribution Channel Segment Analysis

  • Retail Stores
  • E-commerce Websites

logo By Price-range Segment Analysis

  • Economy
  • Mid-ranged
  • Premium

logo By Regional Segment Analysis

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • France
    • Germany
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC Countries
    • South Africa
    • Rest of MEA

Industry Major Market Players

  • Inc.
  • Barnes & Nobles
  • Arta Tech
  • Sony Corporation
  • Plastic Logic Limited
  • Bookeen
  • Kobo
  • Pocketbook International SA
  • Wexler flex
  • Onyx International Inc.
  • Aluratec Inc.