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Website Builder Software Market Size, Share Global Analysis Report, 2022 – 2028

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Website Builder Software Market By Software Deployment (Cloud-based, On-premise), By Website Type (Static Website, Dynamic Website), By End-user (Individual, Commercial), and By Region - Global Insights, Growth, Size, Share, Comparative Analysis, Trends and Forecast 2022 – 2028

Industry Insights

[219+ Pages Report] According to Facts and Factors, the global website builder software market size was valued at USD 7.59 billion in 2021 and is predicted to increase at a CAGR of 8.01% to USD 12.09 billion by 2028. The study examines the market in terms of revenue in each of the key regions, which are classified into countries.

logoMarket Overview

A website builder, either cloud-based or on-premise, is used to build websites without prior coding knowledge or experience. The user can simply use a drag and drop interface of the software to design a website within a few minutes, thus saving a lot of time. With website builder software, a developer can build any type of website, including e-commerce platforms, portals, brochure websites, blogs, etc. Website builder software is an affordable and flexible solution to fulfill a growing need for building new websites as fast as possible. As businesses move online, there is an increasing need for online web portals. An online presence helps users connect and find relevant information easily. A highly functional web portal has a lot of bearing on operational efficiency. This need to achieve business excellence via operational effectiveness is the primary driver for the global website builder software market.

Another major factor propelling the expansion of the global website builder software market is the growth of e-commerce. E-commerce websites aid businesses in finding their potential customers through their interactions, such as reviews, comments, and feedback. E-commerce platforms offer excellent customer service, low advertisement expenditure, less expenditure on labor, transactional efficiency, etc. Website builder software allows easy development of e-commerce websites and lets users add e-commerce functionality with ease instantly. These factors are projected to drive the demand for website builder software during the forecast period.

As more and more people connect to the internet, online businesses have a tremendous opportunity. Website development software is easy to learn and allows anyone to build a functional and dynamic website with relative ease. Even small business owners who do not have the funds to outsource web development can use such software to take their business online. However, an impeding factor to the growth of the market is the lack of knowledge about the benefits offered by such software in developing or under-developed nations, where conventional methods of website development are still used.

logoImpact of COVID - 19

The impact of the Covid-19 pandemic on different industries worldwide has been negative over the past two years. This is due to disruptions in manufacturing and distribution channels due to government lockdowns and other restrictions. However, the pandemic has had an opposite impact on the website builder market. The situation has necessitated e-commerce platforms to come to the fore as brick-and-mortar markets remain shut. Many professionals and businesses shifted their base online when the pandemic hit jobs and revenues. This has brought new e-commerce businesses, portals, and blogs. This has augmented the demand for global website builder software and will continue to do so during the forecast period.

The complete research study looks at both the qualitative and quantitative aspects of the Website Builder Software market. Both the demand and supply sides of the market have been investigated. The demand side study examines market income in various regions before comparing it to all major countries. The supply-side research examines the industry's top rivals and their regional and global presence and strategies. Each major country in North America, Europe, Asia Pacific, the Middle East, Africa, and Latin America is thoroughly investigated.

Global Website Builder Software Market

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logoSegmentation Analysis

The global website builder software market is segregated based on software deployment, website type, and end-user.

In terms of the end-user segment, the commercial category, which comprises large enterprises and small and medium-sized businesses, accounts for the largest market share during the forecast period. As e-commerce proliferates and people from all age groups shift towards online markets to make purchases, the demand from the commercial end-user category is expected to rise steadily. A large enterprise cannot do without a website as it is essential to expand their customers and revenue and reduce their marketing costs. These are key to the segment’s growth.

The cloud-based category is expected to see significant growth during the forecast period in terms of software deployment. No capital investments are required, flexibility and security offered by cloud-based software, and no hassle maintaining and updating systems are precipitating factors for the market expansion in this category.

logoReport Scope

Report Attribute


Market Size in 2021

USD 7.59 Billion

Projected Market Size in 2028

USD 12.09 Billion

CAGR Growth Rate

8.01% CAGR

Base Year


Forecast Years


Key Market Players

Edicy LLC (Voog), GoDaddy Operating Company LLC, Jimdo GmbH, simbla inc, SITE123, Square Inc., Squarespace, The Endurance International Group Inc., Inc.,, WOW Slider, and Others

Key Segment

By Software Deployment, Website Type, End-user, and Region

Major Regions Covered

North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa

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logoRegional Landscape

In terms of region, North America held the largest share of the global website builder software market in 2021. The United States and Canada are significant contributors to the market's growth in the region. This is due to the increasing demand for online website builder software as a consequence of small-scale organizations demanding customized services.

The Asia-pacific region is projected to be the fastest-growing market during the forecast period, backed by a growing e-commerce sector in Japan, China, and India. Moreover, many major players are looking to set up joint ventures, acquire other players, or collaborate to expand their reach and customer base. These prospects are projected to drive the demand for website builder software in the APAC.

logoList of Key Players in the Global Website Builder Software Market:

  • Edicy LLC (Voog)
  • GoDaddy Operating Company, LLC
  • Jimdo GmbH
  • simbla inc
  • SITE123
  • Square Inc.
  • Squarespace
  • The Endurance International Group Inc.
  • Inc.
  • WOW Slider

The global website builder software market is segmented as follows;

logoBy Software Deployment Segment Analysis

  • Cloud-based
  • On-premise

logoBy Website Type Segment Analysis

  • Static Website
  • Dynamic Website

logoBy End-user Segment Analysis

  • Individual
  • Commercial

logoBy Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Nordic Countries
      • Denmark
      • Sweden
      • Norway
    • Benelux Union
      • Belgium
      • The Netherlands
      • Luxembourg
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Southeast Asia
      • Indonesia
      • Thailand
      • Malaysia
      • Singapore
      • Rest of Southeast Asia
    • Rest of Asia Pacific
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America

Industry Major Market Players

  • Edicy LLC (Voog)
  • GoDaddy Operating Company LLC
  • Jimdo GmbH
  • simbla inc
  • SITE123
  • Square Inc.
  • Squarespace
  • The Endurance International Group Inc.
  • Inc.
  • WOW Slider

Frequently Asked Questions

The global website builder software market is segmented on the basis of software deployment, website type, end user and region.
Some of the key factors driving the global website builder software market growth includes increase in number of businesses shifting online, increased need for websites/web portals and increasing demand for an e-commerce website.
The key growth strategies of website builder software market players include product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations.
North America accounted the maximum growth for global website builder software market in 2021.
Some of the major companies operating in the global website builder software market are Edicy LLC (Voog), GoDaddy Operating Company, LLC, Jimdo GmbH, simbla inc, SITE123, Square, Inc., Squarespace, The Endurance International Group, Inc.,, Inc.,, WOW Slider and among others.