Vegan Pasta Sauce Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[211+ Pages Report] According to Facts and Factors, the global vegan pasta sauce market was valued at USD 256.98 million in 2022 and is predicted to surpass USD 512.37 million by the end of 2023. The vegan pasta sauce industry is expected to grow by a CAGR of 8.89%.

Market Overview

Vegan pasta sauces are entirely plant-sourced products that do not contain any animal-derived ingredients. It is popular for people who are following the vegan lifestyle or wish to eliminate the consumption of animal products from their meals.

However, the vegan pasta sauce comes in different flavors and sources. The pasta is very similar to the traditional process without including ingredients like dairy, meat, and other animal-based additives. Manufacturers are increasingly trying to mimic the cheesy and creamy texture of traditional sauces with the help of plant-based creamers, nutritional yeast, and cashews.

Key Insights

• As per the analysis shared by our research analyst, the global vegan pasta sauce market size is estimated to grow annually at a CAGR of around 8.89% over the forecast period (2023-2030).
• In terms of revenue, the global vegan pasta sauce market size was valued at around USD 256.98 million in 2022 and is projected to reach USD 512.37 million by 2030.
• The growing interest of people in vegan diets is driving the growth of the global vegan pasta sauce market.
• Based on the distribution channel, the retail sales segment is likely to dominate the global market.
• Based on the end user, the household consumer segment is blooming at a high rate and is projected to dominate the global market.
• Based on the source, the tomato segment is growing at a high rate and is projected to dominate the global market.
• Based on the nature, the organic segment is gaining maximum traction among users in the market.
• Based on region, North America is expected to dominate the global market during the forecast period.           

Growth Drivers

• The growing interest of people in vegan diets is likely to propel the growth of the global market.

Increasing awareness among people regarding the health benefits of plant-based diets is driving the growth of the global vegan pasta sauce market. Moreover, consumers are looking forward to healthy food options for traditional sauces because these are high in saturated fats and cholesterol.

Therefore, there is a high demand for vegan pasta sauces. Vegan pasta sauces are highly adapted to ethnic and regional cuisines and, therefore, are more appealing to consumers who want international authenticity and flavors. For instance, Campbell Soup acquired Rao's Homemade in July 2023 with a whopping sum of $2.7 billion. The companies make up to 73% of Campbell's revenue.

Restraints

• Premium prices are likely to restrain the growth of the global market.

Vegan pasta sauces are made from organic ingredients and are more expensive than traditional ones. Therefore, the premium pricing can deter price-sensitive consumers from purchasing these sauces. Vegan pasta sauces are not available in a wide range of options in every region.

Therefore, consumers in certain countries have fewer choices, which further limits the growth of the vegan pasta sauce industry. For instance, Dave's Gourmet in the year 2022 introduced GoFundMe after going completely broke and financially sabotaged.

Opportunities

• E-commerce growth is likely to offer lucrative growth opportunities in the global market.

The increasing scope of online shopping has significantly expanded consumer access to vegan pasta sauces. Nowadays, consumers can explore a broader range of options among different brands, which is likely to offer lucrative growth opportunities in the vegan pasta sauce industry in the forthcoming years.

Several food services and restaurants are adding vegan pasta dishes to their menus to cater to the increasing demand for consumers' plant-based diets.

Challenges

• Taste and texture are a big challenge in the global market.

It is difficult for manufacturers to replicate the similar taste and texture of traditional pasta sauces with vegan ingredients, which is a big challenge in the global vegan pasta sauce market. People are still looking for a similar mouthfeel and taste as traditional pasta sauces, which is limiting its demand in the market.

Segmentation Analysis

The global vegan pasta sauce market can be segmented into distribution channels, end user, source, nature, and region.

By distribution channel, the market can be segmented into retail sales and direct sales. Retail sales can further be bifurcated into online retail, grocery stores, specialty stores, modern trade, and others. The retail sales segment accounts for the largest share of the vegan pasta sauce industry. Retail sales have a wider customer reach and more customer support.

Retail stores include both internationally and locally sourced products. The retail segment is becoming more popular because it highly aligns with the growing preferences of people. Retail environments are designed in a way to encourage impulse purchases, which is another big reason for the high growth rate of the segment.

Among all the categories in the retail segment, the online shopping category is likely to dominate the industry in the forthcoming years because of various factors. Online shopping offers convenience, helping people to buy vegan pasta sauce products from the comfort of their homes, and thereby, it is very appealing to people with busy schedules or limited access to physical stores.

Moreover, online retailers have a wide selection of options for products with different brands and flavors, which further attract consumers. However, the specialty stores segment is also expected to grow steadily because of the surging trend of visiting physical stores and shopping with family to have a good time. Moreover, it offers some open space for people to interact with other people and see the outside world.

By end user, the market can be segmented into travel supplies, HoReCa (hotels, restaurants, and catering), and household consumers. The household consumer is expected to be the fastest-growing segment in the global vegan pasta sauce market because of the increasing consumer demand.

Many people are shifting towards veganism or plant-based diets worldwide because of health and environmental concerns, which is likely to be a significant factor propelling the segment's growth. Many people are nowadays cooking innovative meals at home, particularly after the COVID-19 pandemic.

Also, the lack of more variety of vegan pasta in hotels and restaurants is further encouraging the growth of vegan pasta sauce among household consumers. The HoReCa segment is also likely to show significant developments in the market because the segment plays a crucial role in the food industry. The increasing willingness of people to go to restaurants or hotels on weekends to dine out is positively impacting the growth trajectory of the segment.

By source, the market can be segmented into lemon, coconut, tomato, and others. The tomato segment is gaining high popularity among consumers and is likely to grow significantly during the predicted period. Tomato-based sauces are used in various dishes and cuisines to make them versatile and tasty. Also, an increasing number of people are adopting a vegan lifestyle due to health and environmental reasons, and therefore, there is a high demand for tomato-based vegan sauces.

By nature, the market can be segmented into conventional and organic. The organic segment is expected to witness not a vegan ble growth in the global vegan pasta sauce industry during the anticipated period. Consumers are becoming more health conscious and are looking out for healthy options.

Therefore, organic vegan pasta sauce is more in demand because they do not involve any synthetic chemicals, genetically modified ingredients, or pesticides. People are more concerned regarding the environmental impact of modern food production strategies. Organic farming practices are more sustainable and promote soil health, thereby eliminating chemical run-off. Additionally, they are clean-label products that further appeal to consumers for being minimally processed.

Report Scope

Regional Analysis

• North America to dominate the global market during the forecast period.

There is a significant rise in demand for vegan products in North America. The people in the region are looking forward to more sustainable, healthy, and ethical food options, which are likely to boost the growth of the regional vegan pasta sauce market in the forthcoming years.

Moreover, consumers are increasingly adopting clean-label products with transparent ingredient lists. Therefore, vegan pasta sauce, particularly organic and non-GMO, meets the growing consumer's preferences, which is likely to be a big reason for encouraging growth of the vegan pasta sauce in the region.

Asia Pacific is expected to show significant developments in the coming years due to the presence of diversity in the region. Asia Pacific is known for its diversity, and people can find a variety of vegan pasta sauce flavors and ingredients in the region. Urbanization is leading to changes in the eating habits and lifestyle of people, which is a big reason people are looking out for convenience food, including premade vegan pasta sauces.

For instance, the Kirkland brand, imported from Chicago, was manufactured for Spanish and French Supermarkets. However, it didn't comply with European labeling regulations, and therefore, around 7 tons of pesto was seized at Genoa port in April 2023.

Competitive Analysis

The key players in the global vegan pasta sauce market include:

• Barilla 
• Rao's Homemade 
• Dave's Gourmet 
• Victoria Fine Foods 
• Organico Bello 
• Muir Glen Organic 
• Amy's Kitchen 
• Cucina Antica 
• Giovanni Rana 
• Prego 
• Seggiano 
• Lucini Italia

The global vegan pasta sauce market is segmented as follows:

By Distribution Channel Segment Analysis

• Retail Sales
• Direct Sales

By End User Segment Analysis

• Travel Supplies
• HoReCa (Hotels, Restaurants, And Catering)
• Household Consumers

By Source Segment Analysis

• Lemon
• Coconut
• Tomato
• Others

By Nature Segment Analysis

• Conventional
• Organic

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America