Plant-based Food Colors Market Size, Share Global Analysis Report, 2024 – 2032

Industry Insights

[216+ Pages Report] According to Facts and Factors, the global plant-based food colors market size was valued at USD 9.65 billion in 2023 and is predicted to surpass USD 15.31 billion by the end of 2032. The plant-based food coloring industry is expected to grow by a CAGR of 5.94% between 2024 to 2032.

Market Overview

Plant-based food colors are natural pigments derived from sources like herbs, vegetables, fruits, and other botanicals. Plants-based food colors offer several advantages to the human body as they are rich in antioxidants and bioactive compounds. Also, these are considered more environmentally friendly as compared to other available options in the market. Moreover, plant-based colors can be used in a variety of food and beverage options.

Key Insights

• As per the analysis shared by our research analyst, the global plant-based food colors market size is estimated to grow annually at a CAGR of around 5.94% over the forecast period (2024-2032).
• In terms of revenue, the global plant-based food colors market size was valued at around USD 9.65 billion in 2023 and is projected to reach USD 15.31 billion by 2032.
• High demand for natural and clean-label products is driving the growth of the global plant-based food colors market.
• Based on the application, the packaged foods segment is growing at a high rate and is projected to dominate the global market.
• Based on the form, the liquid segment is projected to swipe the largest market share.
• Based on the type, the carotenoid segment is projected to witness a high CAGR during the forecast period.
• Based on region, North America is expected to dominate the global market during the forecast period.

Growth Drivers

• High demand for natural and clean-label products is driving the growth of the global market.

People are looking forward to using plant-based ingredients, including food colors, because of the growing awareness regarding the health benefits of natural products. Also, natural and clean-label products are more environmentally friendly and do not have any negative impact. The rising trend of clean-label food products is fostering demand for food with natural ingredient lists. Plant-based food colors are derived from natural sources, and therefore, they are rich in bioactive compounds and antioxidants.

Also, the rising awareness regarding the side effects of synthetic food colors is further driving consumers to look forward to plant-based alternatives. Therefore, such a landscape is expected to boost the growth of the global plant-based food colors market. For instance, Lycored 2X their production to meet the surging demand for lycopene in 2021. The company's new unit is located in New Jersey.

Restraints

• Stability and shelf life are likely to hamper the growth of the global market.

Plant-based colors are comparatively less stable than synthetic alternatives. Also, synthetic colors hold longer shelf life than natural food colors because plant-based food colors oxidize on exposure to light and heat. Therefore, such a landscape is expected to hinder the growth of the global plant-based food colors market.

Opportunities

• Wide applications in food and beverages are expected to foster growth opportunities in the global market.

Plant-based food colors are versatile and, therefore, can be used for diverse applications. Moreover, the ongoing innovations in product formulations are also expected to widen the scope of the plant-based food coloring industry.

Also, plant-based colors are seen as more sustainable, which aligns with the surging demand from consumers. People all across the globe are witnessing a higher adoption rate of vegan diets, which is further expected to boost the demand for plant ingredients like food colors.

For instance, Archer Daniels Midland Company came up with new food colors in its existing product line in 2018. The products are clean-label micronized color powders with greater opacity.

Challenges

• Sourcing is a big challenge in the global market.

The availability of food colors is subject to seasonal variations. Therefore, it affects the availability of ingredients. Also, processing and extracting these food colors is quite expensive. Therefore, such a landscape is expected to be a big challenge in the plant-based food coloring industry.

Segmentation Analysis

The global plant-based food colors market can be segmented into application, form, type, and region.

On the basis of application, the market can be segmented into bakery & confectionery products, beverages, packaged foods, dairy food products, and others. The packaged foods segment is poised to grow with a high CAGR in the forthcoming years. The growing awareness among people regarding the risks related to synthetic additives is driving away people from synthetic additives.

As a result, there is a high demand for food products which includes plant-based food colors in the market. The fast-paced lifestyle of people today is posing a huge demand for ready-to-eat packaged food. The increasing global population is accentuating the demand for portable food options.

However, packaged food aligns with the demand of urban consumer demographics. Globalization is another major factor impacting the growth of the segment. Innovation in the processed food sector is also likely to expand the scope of the segment during the forecast period. The rise of e-commerce platforms in the market is another major factor positively impacting the growth trajectory of the segment. Consumers are inclined towards diverse cuisines and cultures because of globalization. However, in order to achieve international flavors and experiences, manufacturers are using different ingredients like food colors to come up with similar food appeal and taste of cuisine.

On the basis of form, the market can be segmented into powder and liquid form. The liquid segment accounts for the largest share of the global plant-based food colors market during the forecast period. Liquid-based colors offer ease of incorporation to manufacturers.

Also, liquids are versatile in nature, thereby helping companies use these food colors for a wide range of applications in different products. Also, the liquid color facilitates homogeneous distribution, thereby offering a clean and perfect finish to the products.

Moreover, this liquid-based food color is more stable than other alternatives present in the market. They can retain the color for a longer period in all the food products. Additionally, these liquid food colors are ideal for various manufacturing processes adopted by food companies and manufacturers in the food sector.

On the basis of type, the market can be segmented into beet, turmeric, spirulina extract, paprika extract, annatto, chlorophyll, anthocyanin, carotenoid, and others. Carotenoid is the fastest-growing segment in the plant-based food coloring industry during the anticipated period. The carotenoids are associated with several health benefits. It is a natural pigment which is found in many green vegetables.

Therefore, it is used in food coloring. It is said to have antioxidant properties that offer functional benefits to the human body, and therefore, these are appealing to customers. These are versatile in nature and can be easily used in a number of food products like dairy goods, confectionery, and beverages. The rising awareness among people regarding the negative impact of synthetic food colors on both human and environmental health is also expected to foster huge developments in the market in the coming years.

Report Scope

Regional Analysis

• North America to dominate the global market.

North America accounts for the largest share of the global plant-based food colors market during the forecast period. The consumers in the region are inclining towards the natural food colors which is further expected to drive the growth of the regional market.

Also, the rising awareness among people regarding conscious eating is posing a high demand for plant-based food colors as they are perceived as a healthier option compared to other alternatives. Manufacturers are coming up with more innovative color formulations to align with the growing demand of consumers, which in turn is also expected to boost the growth of the regional market.

Many companies are coming up with new marketing strategies regarding the natural origin of these colors to entice consumers. Natural food colors are widely used in different food applications like packaged products, beverages, and confectionery.

Asia Pacific is likely to be the fastest-growing region in the plant-based food coloring industry. The diversity in people's cultural preferences is inclining them towards plant-based ingredients. Also, the dietary patterns in Asia are likely to support food-based ingredients.

Moreover, the surging trends of clean-label food are also expected to support the growth trajectory of the regional market during the forecast period. Furthermore, rapid urbanization and variating lifestyles further pose a high demand for packaged food products. Additionally, government initiatives are also likely to encourage the adoption of food-based colors in the market.

Also, the increasing investments in the food and beverage sector are likely to lead to innovations in food colors, which is further expected to attract customers. For instance, Sensient Technologies Corp took over Endemix Doal Maddeler in 2023. Endemic get their food color from agricultural sources in Asia.

Competitive Analysis

The key players in the global plant-based food colors market include:

• NATUREX Group
• AVT Natural Products
• Plant Lipids
• Akay Group
• BASF SE
• Kalsec Inc
• Givaudan
• FMC Corporation
• Hansen A/S
• Dohler Group
• Sensient Technology Corporation
• D. Williamson & Co. Inc.
• Archer Daniels Midland Company

For instance, Givaduan successfully took over DDW in 2021. The acquired firm is a US-based natural color company. The major aim of the acquisition is to expand their business portfolio.

The global plant-based food colors market is segmented as follows:

By Application Segment Analysis

• Bakery & Confectionery Products
• Beverages
• Packaged Foods
• Dairy Food Products
• Others

By Form Segment Analysis

• Powder
• Liquid Form

By Type Segment Analysis

• Beet
• Turmeric
• Spirulina Extract
• Paprika Extract
• Annatto
• Chlorophyll
• Anthocyanin
• Carotenoid
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America