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Nutritional Supplements Market

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Nutritional Supplements Market by Ingredient (Vitamin, Protein, Fatty Acids, Botanical, Minerals, and Others), Form (Capsule, Powder, Tablet, Liquid, and Others), by Product Type (Dietary Supplements, Sports Supplements, Nutritional Supplements, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Pharmacy Stores, Online Channels, and Others), and by Region (North America, South America, Asia Pacific, Europe, and the Middle East & Africa) – Global and Regional Market Size, Share, Outlook, and Opportunity Analysis 2021 - 2026

Industry Insights

[216+ Pages Report] According to Facts and Factors, the global nutritional supplements market was valued at USD 283.5 Million in 2020 and is expected to make approximately USD 423.1 Million in revenue by the end of 2026, with a CAGR of approximately 6.9% between 2021 and 2026. The report analyzes the nutritional supplements market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the nutritional supplements market.

logoMarket Overview       

Nutritional supplements are chemicals that supply enough amounts of critical nutrients for human bodies to function properly. It is rich in vitamins, herbs, proteins meal supplements, food science, and other nutritionally beneficial goods. They are consumed to promote better health and energy, as well as to support the immune system and reduce the risk of sickness. The human body requires a specific quantity of fuel to carry out daily activities, and the fuel we consume comes from our food. This is true not only for the activities we engage in or the exercise we engage in but also for what occurs at the cellular level within our bodies.

Our diets are frequently insufficient to meet our bodies' nutritional requirements. Individuals may benefit from dietary supplements in these situations. Nutritional supplements are foods that are added to a regular diet to help meet a person's nutritional needs. These requirements are determined by factors such as age, gender, level of physical activity, and so on. Supplementation can be done in a variety of methods to give the necessary macronutrients (carbohydrates, proteins, and fats), fibres, vitamins, minerals, and other nutrients because these elements fluctuate from person to person.

Our bodies need carbohydrates, lipids, and proteins for energy and rebuilding throughout the day. Exercise depletes these macronutrients, even more, therefore it's critical to try to restore them with the foods we eat. Energy bars, protein bars, and protein powders are useful sources of micronutrient supplementation for those who don't get enough from their regular diet. This ensures that your body has enough macronutrients to conduct its normal tasks as well as create and repair tissue after exercise.

logoIndustry Growth Factors

Consumer awareness of healthy living and diet, urbanization and changing lifestyles, disease prevention, weight management awareness even among young professionals, advancement in the retail and pharmaceutical industries, innovation in product offerings, and modernization of retail channels are some of the key factors driving the nutritional supplement industry. The global nutritional supplement industry is growing as people become more aware of the health benefits of taking supplements. To cure nutritional deficits in the human body, nutritional supplements are employed. Vitamins, minerals, proteins, and other essential elements make up nutritional supplements.

Reduced indications of ageing and enhanced cardiovascular health are just a few of the health advantages connected with dietary supplement intake. Women are more concerned about preserving healthy skin, hair, and nails, as well as a growing desire to avoid premature skin ageing and a growing preference for effective and safe cosmetic products. Such factors are expected to drive the growth of the nutritional supplements market. Minerals and vitamins required for good skin, hair, and nails are all provided by nutritional supplements. However, such products frequently contain high amounts of vitamins and minerals, which can induce constipation, diarrhoea, and other stomach issues.

Allergies may be triggered by inactive components. Antibiotics, enzymes, polyphenols, amino acids, and collagen capsules are examples of nutritional supplements. With the rise of the working class, obtaining all of the nutrients through a balanced diet has become more difficult. This fuels the nutritional supplement market as people seek out items to help them meet their nutritional objectives. These supplements are widely available at supermarkets and hypermarkets, which together account for the majority of the market.

Nutritional Supplements Market

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logoSegmentation Analysis

The nutritional supplements market is segmented based on ingredient, form, product type, and distribution channel:

As per ingredient (vitamin, protein, fatty acids, botanicals, minerals, and others), form (capsule, powder, tablet, liquid, and others), by product type (dietary supplements, sports supplements, nutritional supplements, and others), by distribution channel (hypermarkets & supermarkets, pharmacy stores, online channels, and others). The implementation of new and advanced technologies, which has made them more multifunctional, has on condition that the industry with many worthwhile growth prospects in the coming years.

logoReport Scope

Report Attribute


Market Size in 2020

USD 283.5 Million

Projected Market Size in 2026

USD 423.1 Million

CAGR Growth Rate

6.9% CAGR

Base Year


Forecast Years


Key Market Players

Abbott Laboratories, Archer Daniels Midland (ADM), American Health, Inc., Amway Corporation, Arkopharma Laboratoires Pharmaceutiques, Ayanda, DuPont, DSM, the Nature's Bounty Co., Herbalife International of America, Inc, Stepan Company, Pfizer Inc., Nestle S.A., Nature's Sunshine, and GlaxoSmithKline, among others.

Key Segment

By Ingredient, By Form, By Product Type, and By Region

Major Regions Covered

North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa

Purchase Options

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logo Regional Analysis

Due to rising demand in China, Japan, and India, Asia-Pacific will be the fastest-growing region for nutritional supplements by 2020. Over the projected period, rising expenditure on health-enhancing products in the region due to rising per capita income and increased awareness is likely to fuel demand for dietary supplements. Low-cost raw resources, especially plant-based compounds, are readily available in the region. Furthermore, nations such as China, India, and the Philippines are becoming major outsourcing hubs for manufacturing and R&D. The expansion of nutritional supplements in the region is being fuelled by rising disposable income, increased health awareness, and an increased willingness to spend more on nutrition.

logo Covid-19 Analysis

The emergence of the COVID-19 pandemic has resulted in a rise in consumer health awareness. Furthermore, people seek nutritional supplements to boost their health. This, in turn, is boosting the global market. According to a report published by the World Health Organization (WHO) in March 2020, adopting a balanced diet to maintain a robust immune system is critical for quick recovery from a variety of viruses, including SARS-CoV-2 infection. Despite the lack of proof that nutritional foods and dietary supplements can prevent or cure COVID-19 infection, healthy and nutritional diets are still important for immune system support.

As a COVID-19 prevention tool, there is a large increase in consumer demand for immunity-boosting supplements. Furthermore, according to an article published in Natural Products in April 2020, immunity-boosting supplements are selling quite well in the United Kingdom and other European countries. During this time, immune-boosting supplements are expected to fuel market expansion. Furthermore, there is an increasing demand for sports nutrition products due to a growing preference for healthy active living as well as increased nutrition awareness among young athletes.

Because of the rise of e-commerce, dietary and nutritional supplements are becoming more widely available. Even though buying dietary and nutrition supplements online is challenging due to a lack of product knowledge and worries about compatibility, sales of these items have continued to rise. Furthermore, during the COVID-19 epidemic, internet platforms are thriving. For example, in the first quarter of 2020, online revenue for BY-HEALTH, a Chinese nutritional supplement company, climbed by 46.83 percent over the same period the previous year. Nutritional supplements are easily accessible through both brick and mortar and online channels, which is helping to drive market expansion.

logo Competitive Players

Some of the essential players operating in the nutritional supplements market are:

  • Abbott Laboratories
  • Archer Daniels Midland (ADM)
  • American Health Inc.
  • Amway Corporation
  • Arkopharma Laboratoires Pharmaceutiques
  • Ayanda
  • DuPont
  • DSM
  • the Nature's Bounty Co.
  • Herbalife International of America Inc
  • Stepan Company
  • Pfizer Inc.
  • Nestle S.A.
  • Nature's Sunshine
  • GlaxoSmithKline

The global nutritional supplements market is segmented as follows:

logoBy Ingredient Segment Analysis

  • Vitamin
  • Protein
  • Fatty Acids
  • Botanical
  • Minerals
  • Others

logoBy Form Segment Analysis

  • Capsule
  • Powder
  • Tablet
  • Liquid
  • Others

logoBy Product Type Segment Analysis

  • Dietary Supplements
  • Sports Supplements
  • Nutritional supplements
  • Others

logoBy Distribution Channel Segment Analysis

  • Hypermarkets & Supermarkets
  • Pharmacy Stores
  • Online Channels
  • Others

logoBy Regional Segment Analysis

  • North America
    • U.S.
    • Canada
  • Europe
    • France
    • UK
    • Germany
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • The Middle East & Africa
    • South Africa
    • GCC
    • Rest of MEA

Industry Major Market Players

  • Abbott Laboratories
  • Archer Daniels Midland (ADM)
  • American Health Inc.
  • Amway Corporation
  • Arkopharma Laboratoires Pharmaceutiques
  • Ayanda
  • DuPont
  • DSM
  • the Nature's Bounty Co.
  • Herbalife International of America Inc
  • Stepan Company
  • Pfizer Inc.
  • Nestle S.A.
  • Nature's Sunshine
  • GlaxoSmithKline