Search Market Research Report

Discover Our Latest Reports
Discover Our Featured Reports
Discover Top Selling Reports

Dietary Supplements Market Size, Share & Growth | Industry Forecast 2022-2028

report img

Dietary Supplements Market By Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics, Other Dietary Supplements), By Function (Additional Supplements, Medicinal Supplements, Sports Nutrition), By Target Consumer (Infant, Children, Adults, Pregnant Women, Elderly), By Mode of Application (Tablets, Capsules, Powders, Liquids, Soft Gels, Gel Caps), and By Region - Global Industry Insights, Growth, Size, Share, Comparative Analysis, Trends and Forecast 2022 – 2028

Industry Insights

[221+ Pages Report] According to Facts and Factors, the global dietary supplements market was valued at USD 149.50 billion in 2021 and is predicted to increase at a CAGR of 8.50% to USD 240.90 billion by 2028. The study examines the market in terms of revenue in each of the major regions, which are classified into countries.

Dietary Supplements Market Size

To know more about this report | Request Free Sample Copy

logoMarket Overview

Rising awareness and attention toward health and prevention by consumers has increased the consumption of dietary supplements. A dietary supplement is a substance that is used to complement a person's diet. Some dietary supplements are designed to lower the risk of chronic illnesses, while others are designed to boost the nutritional content of the daily diet. As a result, dietary supplement content differs based on the age of the target consumer, but the primary function remains the same.

The demand for dietary supplements is predicted to rise due to an increase in the number of fitness centers, health clubs, and gymnasiums, as well as a greater awareness of fitness among young people. The dietary supplements can be consumed in the form of tablets, powder, capsules, liquids, soft gel & gel caps. However, the rising cost of products can hinder the number of sales in the market. Furthermore, being more cautious about health and fitness, consumers' spending on dietary supplement product types is predicted to increase the sales revenue and consumer base in the forecast period.

logo Impact of COVID – 19

The unanticipated outbreak of Covid 19 has had a positive influence on market growth. Sales of nutritional supplements and nutraceuticals soared as a result of the pandemic's potential immune-boosting properties. Through television and social media since the onset of the coronavirus pandemic, prominent medical personalities have advocated for the use of particular nutritional supplements in the prevention and acute treatment of Covid-19 infection. Consumers have been influenced and encouraged to utilize various dietary supplements on a daily basis as a result of this. Following the pandemic's protocols in 2021, awareness of the value of sports and exercise rose, and consumption of nutritional supplements is expected to rise in the future years.

The long-term consequences are difficult to predict, given the global economy's struggles with pandemic conditions, which could have an impact on global trade and the supply chain for dietary supplement products. However, as they provide strong immune functions and minimize the risk of health threats, increasing demand for human dietary supplements in both developed and emerging regions is predicted to significantly drive product growth during the projection period. Besides, the necessity of immunity has been emphasized by the impact of COVID-19 and the severity of the coronavirus. The relationship between immune function and nutrition is also expected to increase dietary supplement usage.

The complete research study looks at both the qualitative and quantitative aspects of the dietary supplements market. Both the demand and supply sides of the market have been investigated. The demand side study examines market income in various regions before comparing it to all of the major countries. The supply-side research examines the industry's top rivals, as well as their regional and global presence and strategies. Each major country in North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America is thoroughly investigated.

logoSegmentation Analysis

The global dietary supplements market is segregated based on type, function, target consumer, mode of application and region.

In 2021, the market for dietary supplements was dominated by vitamins as a product owing to the increased demand for energy and weight management among working professionals and sports players. Due to the higher efficiency index in terms of consumption, users consume multivitamins via tablets, powder, and liquid. In addition to that, as millennials are digitally advanced, they keep up with health-related information and try to adjust their routines and eating habits accordingly. This is driving up demand for probiotic supplements, which is projected to boost the global probiotics market in the near future.

The mode of application in which dietary supplements can be taken is a tablet, powder, liquid, capsules, gel cap, and soft gel. In the worldwide dietary supplement industry, the tablet is the most popular application mode. Tablet and capsule supplements are in high demand on the global market for a variety of reasons, including their low cost, easy packaging, and longer shelf life. Capsules, soft gels, and tablets provide well-defined dosages, hence they are preferred over liquids and other forms of administration. Furthermore, there is an increasing demand for protein supplements on the market. As consumers are moving toward fitness centers like gyms or online exercise programs, where, trainers recommend intake of protein in the form of tablets or capsules for all age groups on a daily basis, the tablet sub-segment is expected to grow in the forecast period.

logoReport Scope

Report Attribute


Market Size in 2021

USD 149.50 Billion

Projected Market Size in 2028

USD 240.90 Billion

CAGR Growth Rate

8.50% CAGR

Base Year


Forecast Years


Key Market Players

Amway Corp (US), Herbalife International of America, INC. (US), ADM (US), Pfizer INC (US), Abbott (US), Nestle (Switzerland), and Others

Key Segment

By Type, Function, Target Consumer, Mode of Application, and Region

Major Regions Covered

North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa

Purchase Options

Request customized purchase options to meet your research needs. Explore purchase options

logo Regional Landscape

In both developed and emerging countries, the Asia-Pacific dietary supplement market grew rapidly. The dietary supplement market in the country is being driven by a growing knowledge of health supplements, as well as a growing population and increased disposable incomes. For instance, in 2021, due to the significant presence of the aging population in such emerging countries and awareness of herbal and Ayurveda extract-based products, supplement demand has surged in countries like India, China, and Japan. Similarly, in the coming years, the growth of the dietary supplement market is foretold to show a significant increase in the use of dietary products, such in North America and Europe.

logoCompetitive Landscape

List of Key Players in the Global Dietary Supplements Market:

  • Amway Corp (US)
  • Herbalife International of America, INC. (US)
  • ADM (US)
  • Pfizer INC (US)
  • Abbott (US)
  • Nestle (Switzerland)

The Global Dietary Supplements Market is segmented as follows:

logoBy Type Segment Analysis

  • Botanicals
  • Vitamins
  • Minerals
  • Amino Acids
  • Enzymes
  • Probiotics
  • Other Dietary Supplements

logoBy Function Segment Analysis

  • Additional Supplements
  • Medicinal Supplements
  • Sports Nutrition

logoBy Target Consumer Segment Analysis

  • Infant
  • Children
  • Adults
  • Pregnant Women
  • Elderly

logoBy Mode of Application Segment Analysis

  • Tablets
  • Capsules
  • Powders
  • Liquids
  • Soft Gels
  • Gel Caps

logoBy Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Nordic countries
      • Denmark
      • Finland
      • Iceland
      • Sweden
      • Norway
    • Benelux Reunion
      • Belgium
      • The Netherlands
      • Luxembourg
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • New Zealand
    • Australia
    • South Korea
    • Southeast Asia
      • Indonesia
      • Thailand
      • Malaysia
      • Singapore
      • Rest of Southeast Asia
    • Rest of Asia Pacific
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • Kuwait
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America


Industry Major Market Players

  • Amway Corp (US)
  • Herbalife International of America INC. (US)
  • ADM (US)
  • Pfizer INC (US)
  • Abbott (US)
  • Nestle (Switzerland)

Frequently Asked Questions

The global dietary supplements market is predicted to increase at a CAGR of 8.50% during the forecast period.
The global dietary supplements market is expected to reach USD 240.90 billion by 2028, growing at a CAGR of 8.50% during the forecast period.
Some of the key factors driving the global dietary supplements market growth includes the increasing adoption of the 3D camera in entertainment industry, adoption of the technology in various sectors like military, and continuous development in the 3D technology.
Some of the major companies operating in the dietary supplements market are Amway Corp (US), Herbalife International of America, INC. (US), ADM (US), Pfizer INC (US), Abbott (US), and others.
The key growth strategies of dietary supplements market players include product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations.