Web Based e-Detailing Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[206+ Pages Report] According to Facts and Factors, the global web based e-detailing market size was valued at USD 830.54 million in 2022 and is predicted to surpass USD 2,155.35 million by the end of 2030. The web based e-detailing industry is expected to grow by a CAGR of 12.66%.

Market Overview

Web-based e-detailing refers to the use of digital platforms for detailing and marketing activities in sectors like healthcare and pharmaceuticals. E-detailing refers to electronic detailing, which is a strategy used by companies to engage with healthcare professionals remotely by offering them information regarding services, products, and medical treatments.

Key Insights

• As per the analysis shared by our research analyst, the global web based e-detailing market size is estimated to grow annually at a CAGR of around 12.66% over the forecast period (2023-2030).
• In terms of revenue, the global web based e-detailing market size was valued at around USD 830.54 million in 2022 and is projected to reach USD 2,155.35 million by 2030.
• Digital transformation is driving the growth of the global web based e-detailing market.
• Based on the applications, the pharmaceutical segment is growing at a high rate and is projected to dominate the global market.
• Based on the e-detailing formats, the e-detailing websites segment is projected to swipe the largest market share.
• Based on region, North America is expected to dominate the global market during the forecast period.

Growth Drivers

• Digital transformation is driving the growth of the global market.

The ongoing digital transformation across different industries is likely to drive the growth of the global web based e-detailing market. Companies are increasingly using digital technologies to increase their engagement with their target audience. The global rise in internet accessibility has expanded the reach of web based e-detailing services.

Healthcare professionals are adopting these services to access relevant information remotely, thereby contributing towards the more widespread adoption of the services. Furthermore, the developments in technology, like advanced mobile devices and multimedia capabilities, further improve the effectiveness of web-based e-detailing services.

Personalized experience, interactive content, and videos can now easily be integrated into these platforms to reach a wider audience. Such a landscape is expected to boost the growth rate of the global web based e-detailing market during the forecast period.

For instance, The Supreme Court dismissed a plea against GlaxoSmithKline, Plc, by order of the National Consumer Disputes Redressal Commission (NCDRC) in 2023. The plea was in association with the administration of the hepatitis vaccine.

Restraints

• Personalization and targeting are likely to foster growth opportunities in the global market.

Web-based e-detailing platforms help companies deliver personalized content. Information can be tailored on the basis of the requirements, interests, and preferences of the individual healthcare professions, leading to more effective communication.

The incorporation of data analytic tools into the e-detailing platform has further helped companies gather valuable insights and increase their organization’s revenue. Therefore, such a landscape is likely to foster huge growth opportunities in the web based e-detailing industry in the coming years.

Opportunities

• Technological barriers are likely to hamper the growth of the global market.

Limited access to technology or inadequate tech infrastructure are some of the major factors impeding the growth of the global web based e-detailing market. There are certain underserved and economically weak areas with poor connectivity and outdated services that pose difficulties in accessing digital content.

Challenges

• Resistance to change is a big challenge in the global market.

Healthcare professionals are resistant to transitioning from traditional detailing methods to web-based platforms. This resistance stems from the lack of familiarity with digital tools. However, there are growing concerns regarding data security, which also slows down the growth of the global web based e-detailing market.

Segmentation Analysis

The global web based e-detailing market can be segmented into applications, e-detailing formats, and regions.

Application Insights

By application, the market can be segmented into biotechnology and pharmaceuticals. The pharmaceutical segment accounts for the largest share of the web based e-detailing industry. Digital platforms help pharmaceutical companies engage with healthcare professionals via personalized presentations or interactive sessions.

The e-detailing service offers these companies an opportunity to deliver up-to-date and detailed information regarding the products, such as usage guidelines, safety profiles, and clinical data, which is a major reason for the huge growth of the segment. Digital platforms also equip these pharma companies with a variety of tools for collecting valuable data on HCP engagement, ensuring compliance with regulations, and tracking interactions.

The web-based e-detailing further helps pharma companies craft advertisement and promotional strategies quickly according to market changes, scientific evidence, and upgrading regulations. E-detailing facilitates remote interactions, which is a major goal of pharma companies in order to reach healthcare professionals in different geographic locations with a personalized approach. E-detailing offers targeted marketing, which further enables these companies to curate the marketing messages according to the target audience with a specific purpose.

E-Detailing Formats Insights

By e-detailing formats, the market can be segmented into e-detailing websites, scripted e-detailing, and virtual live e-detailing. The e-detailing websites segment is likely to witness huge developments in the web based e-detailing industry during the forecast period.

The surging interest of people in digital transformation across different end-user sectors like pharmaceutical and healthcare is driving the adoption of online platforms for marketing and communication. The detailing websites are integral to the digital transformation. These offer a platform for digital interaction with the people nearby or living remotely.

Furthermore, the advancements in technology, like mobile responsiveness, user-friendly interfaces, and integration of multimedia content, are further improving the capabilities of e-detailing websites, thereby making them more effective and delivering informative & engaging content to healthcare professionals. E-detailing websites help these companies produce content on the basis of the requirements of each healthcare individual. Interactive features like videos, feedback forms, and quizzes help boost engagement and offer tailored experiences.

These websites also come up with robust analytic tools that help these companies collect valuable data on user interactions, which can be used further to measure the effectiveness of marketing campaigns. Therefore, such a landscape helps companies to refine their strategy and align their marketing campaigns.

Moreover, their ability to conduct e-detailing anywhere across the globe is a prime factor accentuating the demand in the market. E-detailing websites also facilitate the convenience of accessing information at their own pace and schedules for busy healthcare professionals.

Also, the websites are crafted in a way that complies with regulatory standards in the healthcare and pharmaceutical sectors. Meeting legal requirements and ensuring trust while communicating with other healthcare professionals is of utmost importance, and thereby, this factor is likely to positively impact the growth trajectory of the segment.

Report Scope

Regional Analysis

• North America to dominate the global market.

North America is expected to witness heavy growth in the coming years because of various factors like increasing digitalization in the healthcare sector, technological advancements, and many others. The United States and Canada are the key contributors to the regional market growth.

Also, the fast-paced healthcare sector in the region is a major factor in the high growth rate. The region is actively adopting digital technology to streamline processes, enhance communication, and improve patient care services. E-detailing helps healthcare professionals align with this broad trend by offering a digital platform to facilitate engagement with pharmaceutical companies.

Moreover, pharmaceutical companies in the region see web-based e-detailing as an avenue to efficiently reach healthcare professionals in order to deliver the right product information. Additionally, the ability to deliver personalized content to the audience is further accentuating its popularity in the market.

E-detaining platforms help pharmaceutical companies and healthcare professionals comply with the regulatory standards and requirements of the authorities to ensure the privacy and security of patient data.

Asia Pacific is likely to witness a high CAGR in the global web based e-detailing market during the anticipated period because of the growing healthcare infrastructure, increasing internet penetration, and high adoption rate of digital technologies in the region.

The region is undergoing rapid digitization with the increasing use of smartphones. It is creating new avenues for growth opportunities on digital communication channels like web-based e-detailing in the region. Also, several countries in the region are expanding their pharmaceutical and healthcare market globally. Therefore, these companies are looking for an efficient way to engage with healthcare professionals all across the globe.

Moreover, the constantly increasing middle-class population is leading to a higher expectation for information transparency in healthcare sectors. Web-based e-detailing services are likely to offer the right platform for these companies to share detailed product information. The region is culturally diverse, with different languages and healthcare practices.

Therefore, these platforms are ideal to adapt to different cultural contexts and languages to reach a wider audience. However, all these aspects are expected to propel the growth of the segment manifolds in the coming years.

Competitive Analysis

The key leaders in the global web based e-detailing market include:

• Veeva Systems
• IQVIA
• Salesforce
• Skura Corporation
• Aktana
• Aptus Health
• Pharmagin
• CLM Matrix
• Johnson and Johnson
• Merck & Co.
• Boston Scientific
• GlaxoSmithKline Plc.
• Pfizer Inc.
• Abbott Healthcare Inc.
• AstraZeneca

For instance, Sudhir Kandarth, in an interview for Veeva Systems in December 2023, said it would expand its operations in the Asia Pacific to bring innovations to the market and ensure rigorous compliance in a highly regulated environment.

The global web based e-detailing market is segmented as follows:

By Applications Segment Analysis

• Biotechnology
• Pharmaceuticals

By E-Detailing Formats Segment Analysis

• E-Detailing Websites
• Scripted E-Detailing
• Virtual Live E-Detailing

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America