Video Streaming Software Market Size, Share Global Analysis Report, 2021 – 2026

Industry Insights

According to Facts & Factors, the global video streaming software market witnessed a market value of USD 7 Billion in 2020, and with growth at a CAGR of 19% during 2021– 2026 is expected to reach a value of USD 18 Billion by 2026.

Report Overview

Media is currently transforming due to the rapid digitization taking place across the globe. People rely more on their mobile phones, tablets, and other electronics to watch movies, listen to music, or even read books. In the field of streaming media, the video streaming software is just a small part that helps create a novel and professional stream. Video streaming software is a tool that helps broadcasters to advance their streaming in many different ways. Through the Internet, this software helps transfer videos to perform corporate internet communication as well as for live audiences.

In the corporate communications, the use of video is known to lower the training cost of employees and also to increase communicative efficiency. With the help of data streaming, the videos could be compressed and provided in huge portions to the audiences. Most importantly, a compatible video player is required to stream the videos as per the customer's needs.

Industry Growth Factors

The growing penetration of digitalization, use of the Internet, mobile phones, and technological developments are major factors bolstering the global video streaming software market growth. Additionally, the rising demand for video streaming and transfer of videos to multiple users further proliferate the growth of the market during the forecast period. In addition to this, during the COVID-19 pandemic, the need for health safety also enhanced the sales of VoD and OTT subscriptions which propelled the market.

The enforcement of lockdown and work-from-home policies encouraged people to adopt video streaming software. The pandemic has had a positive impact on the video streaming software market. The increasing penetration of the Internet and media consumption encouraged people to opt for video streaming for information, entertainment, or social activity, anytime and anywhere. Moreover, the online video trend increasing the market demand at a higher rate.

The low cost, high Internet speed, and mobile video streaming have propelled the growth of the video streaming software market. The option of selecting and viewing content without any geographical limitation is likely to attract more audiences to adopt video streaming software. However, the demand for high investment, duplication of video content, and lack of knowledge regarding video streaming software will hamper the market growth.

Segmentation Analysis

The global video streaming software market is segmented based on component, streaming type, deployment mode, vertical, and regions.

By component, the global video streaming software market is divided into solutions and services. The solution segment accounts to hold the highest market share due to safe, easy, centralized, and manageable video transfer. Furthermore, the solutions help capture and deliver video directly to the end-user. The various benefits such as video capturing, batch and programmatic uploading, automatic transcoding, etc. help in achieving low latency video streaming, minimal delivery cost, less downtime, and rapid transcoding which help in the growth of the solutions in the video streaming software market.  

Based on streaming type, the market is categorized into live streaming and video-on-demand streaming. The global video streaming software market is classified based on deployment mode into on-premises and cloud based. Cloud-based video streaming platforms contribute to the highest market share owing to the low investment, easy installation, and easy-to-use nature. Additionally, the popularity among the large enterprises and SMEs coupled with the penetration of smartphones for easy solutions help cloud-based segment grow.

By vertical, the market is segregated into BFSI, government, media and entertainment, healthcare, academia and education, and others. The academia and education segment holds the highest market share owing to the rising demand for visual content and video streaming services for live education broadcasting to share knowledge and conduct training. In universities, online courses, and schools the video streaming software is gaining popularity to help students learn. Even though the video is not new but the live streaming technology is a huge breakthrough in the educational sector.

Report Scope

Regional Analysis

The Asia Pacific is projected to grow at a faster rate owing to the increasing adoption of video adoption in regions including China, India, South Korea, Singapore, etc. The technological advancements in the streaming industry coupled with the competitive environment in the region will drive the growth of the video streaming software market over the forecast period.

Competitive Players

Some of the dominating players in the global video streaming software market include

• Kaltura
• Vimeo
• Panopto
• Ramp Holdings Inc.
• Wowzah
• Haivision
• IBM
• Zixi
• VBrick
• Akamai
• BrightCove
• Sproutvideo
• Kollective Technology
• Limelight Networks
• Qumu
• MediaPlatform
• Dacast
• Contus
• Movingimage
• Agile Content
• Muvi
• Vidyard
• Vidizmo
• uStudio
• Sonic Foundry
• Polycom
• Ravnur Inc.

By Component Segment Analysis

• Solutions
  • Transcoding and Processing
  • Video Management Software
  • Video Distribution
  • Video Analytics
  • Video Security
  • Other

• Services
  • Integration and Implementation
  • Consulting
  • Support and Maintenance

By Streaming Type Segment Analysis

• Live Streaming
• Video-On-Demand Streaming

By Deployment Mode Segment Analysis

• On-Premises
• Cloud Based

By Vertical Segment Analysis

• Media and Entertainment
• BFSI
• Academia and Education
• Healthcare
• Government
• Other

By Regional Segment Analysis

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • France
  • Germany
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of MEA