Sports Bra Market Size, Share, Growth, Trends Analysis Forecast 2022-2028

Industry Insights

[219+ Pages Report] According to the report published by Facts Factors, the global sports bra market size was worth around USD 43725 million in 2021 and is predicted to grow to around USD 95324.6 million by 2028 with a compound annual growth rate (CAGR) of roughly 12.1% between 2022 and 2028. The report analyzes the global sports bra market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the sports bra market.

Market Overview

A sports bra is a clothing item falling under the women’s innerwear section and is specially designed to be worn during physical activities. As per experts, developing the right sports bra is one of the most difficult forms of cloth design since not only does it require the manufacturers to understand different sizing but provides comfort and protection at the same time. Sports bra designers have to constantly innovate the design, material, sizing chart, and to create a loyal consumer database, companies have to invest heavily in the remaining size inclusive as well designing the product in accordance with the varied requirements of the female consumers. Sports bras are more sturdy than convention bras since the main deliverable is to provide great support, reduce breast movement and eliminate any discomfort that may arise during physical activities like running, exercising, and swimming to name a few.

Key Insights

• As per the analysis shared by our research analyst, the global sports bra market is estimated to grow annually at a CAGR of around 12.1% over the forecast period (2022-2028).
• In terms of revenue, the global sports bra market size was valued at around USD 43725 million in 2021 and is projected to reach USD 95324.6 million, by 2028. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
• Based on distribution channel segmentation, e-commerce was predicted to show maximum market share in the year 2021
• Based on design segmentation, non-padded was the leading end consumer in 2021.
• On the basis of region, Europe was the leading revenue generator in 2021

Covid-19 Impact

The global market cap struggled to generate revenues during the first quarter of the pandemic resulting due to nationwide lockdowns and operational halts even for e-commerce or online sites. However, the global wireless bra market was registered to claim a jump of 39.5% in sales during the latter half of 2020. The demand for sports bras grew as well since even though workout centers were closed, people opted for other forms of staying active like walking, yoga, and other indoor activities.

Growth Drivers

• Rising number of women in sports propels market demand

The global sports bra market is anticipated to grow owing to the increasing number of females in sports or physical activities. The market for sports bras is one of the few sectors that can cater to an extremely restricted segment of consumers, however, the number of people in this segment is growing exponentially. Multiple factors are driving the female population in the sports category. One of them is the new-age curriculum adopted by education institutes pushing students, from all genders, to give equal importance to physical health as it is given to mental strength. Many studies have reported a positive correlation between sports and studies, with claims stating that students who participate regularly in sports activities are known to be well-rounded performers in other segments of studies as well. This is a key reason why students from a young age are encouraged to participate in some form of sports, eventually pushing out more female athletes or sportswomen at the other end.

Restraints

• Sizing issues to restrict market expansion

A major issue that concerns sports bra manufacturers is accommodating all sizes and forms when developing a product. In the modern world, where inclusivity plays an extremely crucial role in defining brand value, companies have to strive to extensively research and come up with new collections or remodel the old products so that the sports bra is available to women of all ethnicities, ages groups, and other important factors. The failure to do so could lead to serious issues in the long run if the female consumers are unable to relate to the product or the brand.

Opportunities

• Increasing investment in marketing & advertisement may lead to further expansion opportunities

One of the key trends that can be observed in brands that sell personal clothing items, is the way they advertise the products for the consumer to relate to the advertised item. Brands like Nike, Adidas, and Under Armor have invested heavily in advertising their products intriguingly and smartly. For instance, Adidas invested more than USD 2.5 billion in marketing, as reported by Statista.

Challenges

• Counterfeit and low-quality products to create challenging situations

The players contributing to the global sports bra market cap face major challenges when dealing with counterfeit products that are sold online, on e-commerce platforms, as well in unauthorized retail shops. This causes the company to lose a lot of revenue and the customers are duped with low-grade products resulting in damage to the brand name.

Segmentation Analysis

The global sports bra market is segmented based on distribution channel, design, and region.

Based on distribution channel, the global market segments are e-commerce, brand outlets, company website, and offline retail stores. The highest revenue-generating segment is the e-commerce section owing to the ease of purchase, availability of options, and excellent customer care helping buyers from choosing the product until the final delivery and post-delivery care as well. As per a 2021 Statista report, around 21% of Nike’s sales in 2020 were owed to first-party e-commerce.

Based on the design, the global market is segmented into non-padded and padded. The global market witnessed a high adoption rate for non-padded bras since padded underwear can lead to more discomfort in case of ill-fitting. Padded bras are most effective when the breast completely fits the garment, otherwise, they may lose their credibility. As per official data, around 80% of women wear the wrong size bras resulting in the product becoming ineffective in delivering the expected outcome.

Recent Developments:

• In February 2022 Adidas, a German multinational corporation specializing in the production and sale of sports clothing, shoes, and accessories, launched an extensive and new sports bra collection featuring around 43 better and newer styles across 18 product franchises, which is claimed to support the specific requirement of women in sports or active women. The corporation has claimed that for the new products, it has re-engineered its sports bra portfolio.
• In September 2021, Maree, a clothing brand for women in sports, collaborated with Ashmei, a sustainable cycling apparel label to create a limited edition sports bra. The product was manufactured using the integrated Overband Technology.

Report Scope

Regional Analysis

• Europe is projected to lead the market revenue in the coming years

The global sports bra market is anticipated to be led by Europe in the coming years owing to the high number of females participating in sports activities ranging from jogging to swimming, cycling, and other recreational activities. Everyday workout is a common part of the normal day-to-day lives of the European population. For instance, as per a report by Eurostat, out of the surveyed people who worked out at least two and a half hours every week, around 25.6% were women. The growing awareness about health benefits along with the emergence of recreational centers specially designed for women is expected to help the regional market growth in the coming years. North America may also generate high revenue driven by the presence of multiple international and domestic sports bra players and an increasing number of gymnasiums, and swimming centers encouraging people to participate in sports activity.

Competitive Analysis

• Jockey International Inc. 
• Adidas AG 
• Nordstrom Inc. 
• Puma SE 
• Columbia Sportswear 
• Nike Inc. 

The global sports bra market is segmented as follows:

By Distribution Channel

• E-Commerce
• Brand Outlets
• Company Website
• Offline Retail Stores

By Design

• Non-Padded
• Padded

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America