Rich Communication Services Market Size, Share Global Analysis Report, 2020–2026

Industry Insights

The rich communication services market report analyzes and notifies the industry statistics at the global as well as regional and country levels in order to acquire a thorough perspective of the entire rich communication services market. The historical and past insights are provided for FY 2016 to FY 2019 whereas projected trends are delivered for FY 2020 to FY 2026. The quantitative and numerical data is represented in terms of both volume (Units) and value (USD Million) from FY 2016 – 2026.

This technical and expertise-oriented industry research report scrutinizes the technical and commercial business outlook of the rich communication services industry. The report analyzes and declares the historical and current trends analysis of the rich communication services industry and subsequently recommends the projected trends anticipated to be observed in the rich communication services market during the upcoming years.

Key Insights from Primary Research

• As per our primary analysis, the global rich communication services market is  expected to reach around USD 45, 500 million by 2026
• The emergence of Artificial Intelligence and the Internet of Things is expected to shape the global rich communication service market in the coming years.
• Expanding business through a partnership will be the key to sustain I the competition in the global rich communication services market
• According to our respondent, Latin America is expected to have a potential market for rich communication services in the forecast period. Latin America’s top four largest operators as Customers of America Movil, Telephonic, Oi, and AT&T Mexico have launched Rich Communication services for their customers which covered about 60% of the region’s mobile subscribers. This is one of the key factors which are expected to drive the market in the Latin American region in the forecast period.

Key Recommendations from Analysts

• As per our analysts, the rich communication services market revenue was around USD 3234 million in 2019.
• Asia Pacific dominated the rich communication service market and is expected to continue its dominance during the forecast period. The region contributed nearly half of the total market share in 2019. The growth in this region is mainly driven by the higher adoption of RCS services and the presence of major as well as startup vendors in countries such as Japan, China, and India. Further, the high penetration of smartphones coupled with a large number of active social media users in this region is expected to drive the market for rich communication services significantly. Furthermore, the support from Google for the introduction of rich communication services for mobile network operators to provide rich media services directly to subscribers through native applications is expected to play a major role in the growth of the market in the coming years.
• Based on content sharing and chat service segment is expected to grow at the highest CAGR from 2020 to 2026, owing to the rapidly rising growing proliferation of digital content through A2P messaging
• AT&T, Google, Vodafone Group Plc. Huawei Device Co., Ltd. and Orange S.A. is among the major market participant in the global rich communication services marketplace.

The quantitative data is further underlined and reinforced by comprehensive qualitative data which comprises various across-the-board market dynamics. The rationales which directly or indirectly impact the rich communication services industry are exemplified through parameters such as growth drivers, restraints, challenges, and opportunities among other impacting factors.

Throughout our research report, we have encompassed all the proven models and tools of industry analysis and extensively illustrated all the key business strategies and business models adopted in the rich communication services industry. The report provides an all-inclusive and detailed competitive landscape prevalent in the rich communication services market.

The report utilizes established industry analysis tools and models such as Porter’s Five Forces framework to analyze and recognize critical business strategies adopted by various stakeholders involved in the entire value chain of the rich communication services industry. The rich communication services market report additionally employs SWOT analysis and PESTLE analysis models for further in-depth analysis.

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market position in the rich communication services sector. Key strategic developments in the rich communication services market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the rich communication services market are appropriately highlighted in the report.

The rapid increase in high-speed broadband services, the increasing trend of social media, and the focus on customer retention are some of the key factors responsible for the growth of the global rich communication service market. Further, a partnership between the carriers, global interoperability, and investments in Long Term Evaluation (LTE) and IP Multimedia Subsystem (IMS) are some other factors driving the global rich communication service market. The mobile network operator is investing and adopting rich communication services to generate revenue through the creation of apps and B2B services via accommodated solutions and from pay as you grow costs solutions. However, rising competition between (OTT) players that offer internet-based services are expected to hinder the growth of the global rich communication services market. Hence, cloud-based deployment services will provide a better opportunity for enterprise users and consumers.

The rich communication services market research report delivers an acute valuation and taxonomy of the rich communication services industry by practically splitting the market on the basis of different types, applications, and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026. The regional segmentation of the rich communication services industry includes the complete classification of all the major continents including North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa. Further, country-wise data for the rich communication services industry is provided for the leading economies of the world.

The global rich communication services market is segmented into services, deployment, end-user, and regions. Based on services, the global rich communication service market is bifurcated into content sharing, IP video call chat, VoIP, and file transfer. On-premise and cloud is the deployment segment of the global rich communication service market. Furthermore, on the basis of end-user, the market for rich communication services is divided into enterprise and consumer.

Report Scope

The taxonomy of the rich communication services industry by its scope and segmentation is as follows:

The key players contributing to the global rich communication services market are

•  Alcatel-Lucent S.A..
•  Interop Technologies
•  Ericsson
•  Nokia Networks
•  Genband Inc.
•  Mavenir Systems
•  Vodafone group Plc. Huawei Device Co. Ltd.
•  Orange S.A.
•  Xura Inc.
•  SAP America Inc.
•  SK Telecom
•  SAP Comverse
•  Acision

Service Segment Analysis

• Chat
• Content Sharing
• VoIP
• IP Video Call
• File Transfer

Deployment Segment Analysis

• Cloud
• On-premises

End-User Segment Analysis

• Enterprise User
• Consumer

Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • Germany
  • The UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa