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Movie Merchandising Market By Product type analysis (By Product Type (Home décor, Toys product, Accessories, Apparel, and Others) and By End-Users (Men, Women, Youth) and Region: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020–2026

  • Publish On: Feb-2020
  • Total Pages: 110
  • Report Code: FAF-382
  • Base Year: 2019
  • Format:

Industry Insights

The report encompasses the forecast as well as analysis of the Movie merchandising market on the global and regional level. The study displays historical data of 2016 to 2019 along with a forecast from 2020 to 2026 based on revenue (USD Billion). Additionally, the market growth drivers, opportunities, limitations, and trends are also included in the global movie merchandising market report. 

We have included industry analysis models in our report and extensively demonstrated the key business strategies and competitive landscape of the global movie merchandising market in our study. Our study also includes an analysis of Porter’s Five Forces framework for understanding the competitive strategies used by market competitors. It also encompasses PESTLE analysis and SWOT analysis.

The report also offers an in-depth analysis of the market share of each industry player and gives an outline of the market position of key players in the global movie merchandising market. Moreover, the study offers wide coverage of key strategic improvements witnessed in the market such as acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, R&D activities, and geographical expansion of key players of the global movie merchandising market.

The study provides a decisive view of the global movie merchandising market by segmenting the global movie merchandising market based on Product type, end-user, and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2020 to 2026. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

One of the market drivers for this market can be the promotional strategy as the concept of movie merchandising is supposed to be the success for the film producers as it plays a major role in boosting the box office income and sometimes it crosses the expected income also. However, counterfeit products ie fake products are available in the market to take advantage of the superior value of the original product.

The global movie merchandising market is segmented based on product type and end-user. Product type-wise, the market is classified into Home décor, Toys product, Accessories, Apparel, and Others. In terms of End-user, the market segment is sectored into Men, Women, and Youth. Key players operating in the global movie merchandising market industry are Sony Corporation, Paramount Pictures Corporation, Warner Bros. Entertainment Inc., Huayi Brothers Media Corp, Beijing Enlight Media, Lions Gate Entertainment Corp, NBCUniversal Media LLC, Nickelodeon, Toei Company Ltd, The Walt Disney Company, Toho Co., Ltd. Key market players in the target market are focusing on strategic partnerships such as mergers and acquisitions in order to get a competitive edge in the global market.

This report segments the movie merchandising market as follows:

Global movie merchandising Market: By Product Type Analysis

  • Home décor
  • Toys products
  • Apparels
  • Accessories
  • Others

Global movie merchandising market: By End-user Segment Analysis

  • Men
  • Women
  • Youth

Global movie merchandising market: Regional Segment Analysis

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-East Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • The Middle-East and Africa
    • GCC Countries
    • South Africa
    • Rest of Middle-East Africa

Key Pointers Addressed by the Report

  • Historical data and forecast analysis of the market
  • Drivers and Restraints affecting market dynamics
  • Exhaustive analysis about the future market trends
  • Comprehensive information about the leading market segments and region
  • Strategic developments made by the competitive players and in-depth analysis of its impact on market growth.

Table of Content

  1. CHAPTER 1.EXECUTIVE SUMMARY
  2. CHAPTER 2. MOVIE MERCHANDISING MARKET – BY PRODUCT TYPE ANALYSIS
    1. 2.1. Global MOVIE MERCHANDISING Market – By Product Type Overview
    2. 2.2. Global MOVIE MERCHANDISING Market Share, by By Product Type, 2018 & 2025 (USD Billion)
    3. 2.3. Home Decor
      1. 2.3.1. Global Home Decor MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
    4. 2.4. Toys product
      1. 2.4.1. Global Toys product MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
    5. 2.5. Accessories
      1. 2.5.1. Global Accessories MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
    6. 2.6. Apparels
      1. 2.6.1. Global Apparels MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
    7. 2.7. Others
      1. 2.7.1. Global Others MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
  3. CHAPTER 3.MOVIE MERCHANDISING MARKET – BY END-USER ANALYSIS
    1. 3.1. Global MOVIE MERCHANDISING Market – By End-User Overview
    2. 3.2. Global MOVIE MERCHANDISING Market Share, by By End-User, 2018 & 2025 (USD Billion)
    3. 3.3. Men
      1. 3.3.1. Global Men MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
    4. 3.4. Women
      1. 3.4.1. Global Women MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
    5. 3.5. Youth
      1. 3.5.1. Global Youth MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
  4. CHAPTER 4.MOVIE MERCHANDISING MARKET – REGIONAL ANALYSIS
    1. 4.1. Global MOVIE MERCHANDISING Market Regional Overview
    2. 4.2. Global MOVIE MERCHANDISING Market Share, by Region, 2018 & 2025 (Value)
    3. 4.3. North America
      1. 4.3.1. North America MOVIE MERCHANDISING Market size and forecast, 2016-2026
      2. 4.3.2. North America MOVIE MERCHANDISING Market, by Country, 2018 & 2025 (USD Billion)
      3. 4.3.3. North America MOVIE MERCHANDISING Market, by By Product Type, 2016-2026
        1. 4.3.3.1. North America MOVIE MERCHANDISING Market, by By Product Type, 2016-2026 (USD Billion)
      4. 4.3.4. North America MOVIE MERCHANDISING Market, by By End-User, 2016-2026
        1. 4.3.4.1. North America MOVIE MERCHANDISING Market, by By End-User, 2016-2026 (USD Billion)
      5. 4.3.5. U.S.
        1. 4.3.5.1. U.S. Market size and forecast, 2016-2026 (USD Billion)
      6. 4.3.6. Canada
        1. 4.3.6.1. Canada Market size and forecast, 2016-2026 (USD Billion)
    4. 4.4. Europe
      1. 4.4.1. Europe MOVIE MERCHANDISING Market size and forecast, 2016-2026
      2. 4.4.2. Europe MOVIE MERCHANDISING Market, by Country, 2018 & 2025 (USD Billion)
      3. 4.4.3. Europe MOVIE MERCHANDISING Market, by By Product Type, 2016-2026
        1. 4.4.3.1. Europe MOVIE MERCHANDISING Market, by By Product Type, 2016-2026 (USD Billion)
      4. 4.4.4. Europe MOVIE MERCHANDISING Market, by By End-User, 2016-2026
        1. 4.4.4.1. Europe MOVIE MERCHANDISING Market, by By End-User, 2016-2026 (USD Billion)
      5. 4.4.5. Germany
        1. 4.4.5.1. Germany Market size and forecast, 2016-2026 (USD Billion)
      6. 4.4.6. France
        1. 4.4.6.1. France Market size and forecast, 2016-2026 (USD Billion)
      7. 4.4.7. U.K.
        1. 4.4.7.1. U.K. Market size and forecast, 2016-2026 (USD Billion)
      8. 4.4.8. Italy
        1. 4.4.8.1. Italy Market size and forecast, 2016-2026 (USD Billion)
      9. 4.4.9. Spain
        1. 4.4.9.1. Spain Market size and forecast, 2016-2026 (USD Billion)
      10. 4.4.10. Rest of Europe
        1. 4.4.10.1. Rest of Europe Market size and forecast, 2016-2026 (USD Billion)
    5. 4.5. Asia Pacific
      1. 4.5.1. Asia Pacific MOVIE MERCHANDISING Market size and forecast, 2016-2026
      2. 4.5.2. Asia Pacific MOVIE MERCHANDISING Market, by Country, 2018 & 2025 (USD Billion)
      3. 4.5.3. Asia Pacific MOVIE MERCHANDISING Market, by By Product Type, 2016-2026
        1. 4.5.3.1. Asia Pacific MOVIE MERCHANDISING Market, by By Product Type, 2016-2026 (USD Billion)
      4. 4.5.4. Asia Pacific MOVIE MERCHANDISING Market, by By End-User, 2016-2026
        1. 4.5.4.1. Asia Pacific MOVIE MERCHANDISING Market, by By End-User, 2016-2026 (USD Billion)
      5. 4.5.5. China
        1. 4.5.5.1. China Market size and forecast, 2016-2026 (USD Billion)
      6. 4.5.6. Japan
        1. 4.5.6.1. Japan Market size and forecast, 2016-2026 (USD Billion)
      7. 4.5.7. India
        1. 4.5.7.1. India Market size and forecast, 2016-2026 (USD Billion)
      8. 4.5.8. South Korea
        1. 4.5.8.1. South Korea Market size and forecast, 2016-2026 (USD Billion)
      9. 4.5.9. South-East Asia
        1. 4.5.9.1. South-East Asia Market size and forecast, 2016-2026 (USD Billion)
      10. 4.5.10. Rest of Asia Pacific
        1. 4.5.10.1. Rest of Asia Pacific Market size and forecast, 2016-2026 (USD Billion)
    6. 4.6. Latin America
      1. 4.6.1. Latin America MOVIE MERCHANDISING Market size and forecast, 2016-2026
      2. 4.6.2. Latin America MOVIE MERCHANDISING Market, by Country, 2018 & 2025 (USD Billion)
      3. 4.6.3. Latin America MOVIE MERCHANDISING Market, by By Product Type, 2016-2026
        1. 4.6.3.1. Latin America MOVIE MERCHANDISING Market, by By Product Type, 2016-2026 (USD Billion)
      4. 4.6.4. Latin America MOVIE MERCHANDISING Market, by By End-User, 2016-2026
        1. 4.6.4.1. Latin America MOVIE MERCHANDISING Market, by By End-User, 2016-2026 (USD Billion)
      5. 4.6.5. Brazil
        1. 4.6.5.1. Brazil Market size and forecast, 2016-2026 (USD Billion)
      6. 4.6.6. Mexico
        1. 4.6.6.1. Mexico Market size and forecast, 2016-2026 (USD Billion)
      7. 4.6.7. Rest of Latin America
        1. 4.6.7.1. Rest of Latin America Market size and forecast, 2016-2026 (USD Billion)
    7. 4.7. The Middle-East and Africa
      1. 4.7.1. The Middle-East and Africa MOVIE MERCHANDISING Market size and forecast, 2016-2026
      2. 4.7.2. The Middle-East and Africa MOVIE MERCHANDISING Market, by Country, 2018 & 2025 (USD Billion)
      3. 4.7.3. The Middle-East and Africa MOVIE MERCHANDISING Market, by By Product Type, 2016-2026
        1. 4.7.3.1. The Middle-East and Africa MOVIE MERCHANDISING Market, by By Product Type, 2016-2026 (USD Billion)
      4. 4.7.4. The Middle-East and Africa MOVIE MERCHANDISING Market, by By End-User, 2016-2026
        1. 4.7.4.1. The Middle-East and Africa MOVIE MERCHANDISING Market, by By End-User, 2016-2026 (USD Billion)
      5. 4.7.5. GCC Countries
        1. 4.7.5.1. GCC Countries Market size and forecast, 2016-2026 (USD Billion)
      6. 4.7.6. South Africa
        1. 4.7.6.1. South Africa Market size and forecast, 2016-2026 (USD Billion)
      7. 4.7.7. Rest of Middle-East Africa
        1. 4.7.7.1. Rest of Middle-East Africa Market size and forecast, 2016-2026 (USD Billion)
  5. CHAPTER 5. MOVIE MERCHANDISING MARKET – COMPETITIVE LANDSCAPE
    1. 5.1. Competitor Market Share – Revenue
    2. 5.2. Market Concentration Rate Analysis, Top 3 and Top 5 Players
    3. 5.3. Strategic Development
      1. 5.3.1. Acquisitions and Mergers
      2. 5.3.2. New Products
      3. 5.3.3. Research & Development Activities
  6. CHAPTER 6.COMPANY PROFILES
    1. 6.1. Sony Corporation
      1. 6.1.1. Company Overview
      2. 6.1.2. Sony Corporation Revenue and Gross Margin
      3. 6.1.3. Product portfolio
      4. 6.1.4. Recent initiatives
    2. 6.2. Paramount Pictures Corporation
      1. 6.2.1. Company Overview
      2. 6.2.2. Paramount Pictures Corporation Revenue and Gross Margin
      3. 6.2.3. Product portfolio
      4. 6.2.4. Recent initiatives
    3. 6.3. Warner Bros. Entertainment Inc.
      1. 6.3.1. Company Overview
      2. 6.3.2. Warner Bros. Entertainment Inc. Revenue and Gross Margin
      3. 6.3.3. Product portfolio
      4. 6.3.4. Recent initiatives
    4. 6.4. Huayi Brothers Media Corp
      1. 6.4.1. Company Overview
      2. 6.4.2. Huayi Brothers Media Corp Revenue and Gross Margin
      3. 6.4.3. Product portfolio
      4. 6.4.4. Recent initiatives
    5. 6.5. Beijing Enlight Media
      1. 6.5.1. Company Overview
      2. 6.5.2. Beijing Enlight Media Revenue and Gross Margin
      3. 6.5.3. Product portfolio
      4. 6.5.4. Recent initiatives
    6. 6.6. Lions Gate Entertainment Corp
      1. 6.6.1. Company Overview
      2. 6.6.2. Lions Gate Entertainment Corp Revenue and Gross Margin
      3. 6.6.3. Product portfolio
      4. 6.6.4. Recent initiatives
    7. 6.7. NBCUniversal Media, LLC
      1. 6.7.1. Company Overview
      2. 6.7.2. NBCUniversal Media, LLC Revenue and Gross Margin
      3. 6.7.3. Product portfolio
      4. 6.7.4. Recent initiatives
    8. 6.8. Nickelodeon
      1. 6.8.1. Company Overview
      2. 6.8.2. Nickelodeon Revenue and Gross Margin
      3. 6.8.3. Product portfolio
      4. 6.8.4. Recent initiatives
    9. 6.9. Toei Company, Ltd
      1. 6.9.1. Company Overview
      2. 6.9.2. Toei Company, Ltd Revenue and Gross Margin
      3. 6.9.3. Product portfolio
      4. 6.9.4. Recent initiatives
    10. 6.10. The Walt Disney Company
      1. 6.10.1. Company Overview
      2. 6.10.2. The Walt Disney Company Revenue and Gross Margin
      3. 6.10.3. Product portfolio
      4. 6.10.4. Recent initiatives
    11. 6.11. Toho Co., Ltd.
      1. 6.11.1. Company Overview
      2. 6.11.2. Toho Co., Ltd. Revenue and Gross Margin
      3. 6.11.3. Product portfolio
      4. 6.11.4. Recent initiatives
  7. CHAPTER 7.MOVIE MERCHANDISING — INDUSTRY ANALYSIS
    1. 7.1. MOVIE MERCHANDISING Market – Key Trends
      1. 7.1.1. Market Drivers
      2. 7.1.2. Market Restraints
      3. 7.1.3. Market Opportunities
    2. 7.2. Value Chain Analysis
    3. 7.3. Technology Roadmap and Timeline
    4. 7.4. MOVIE MERCHANDISING Market – Attractiveness Analysis
      1. 7.4.1. By By Product Type
      2. 7.4.2. By By End-User
      3. 7.4.3. By Region
  8. CHAPTER 8.MARKETING STRATEGY ANALYSIS, DISTRIBUTORS
    1. 8.1. Marketing Channel
    2. 8.2. Direct Marketing
    3. 8.3. Indirect Marketing
    4. 8.4. Marketing Channel Development Trend
    5. 8.5. Economic/Political Environmental Change
  9. CHAPTER 9.REPORT CONCLUSION
  10. CHAPTER 10.RESEARCH APPROACH & METHODOLOGY
    1. 10.1. Report Description
    2. 10.2. Research Scope
    3. 10.3. Research Methodology
      1. 10.3.1. Secondary Research
      2. 10.3.2. Primary Research
      3. 10.3.3. Models
        1. 10.3.3.1. Company Share Analysis Model
        2. 10.3.3.2. Revenue Based Modeling
        3. 10.3.3.3. Research Limitations

        List of Figures

        FIG. 1    Global MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
        FIG. 2    Global MOVIE MERCHANDISING Market Share, by By Product Type, 2018 & 2025 (USD Billion)
        FIG. 3    Global Home Decor MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
        FIG. 4    Global Toys product MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
        FIG. 5    Global Accessories MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
        FIG. 6    Global Apparels MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
        FIG. 7    Global Others MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
        FIG. 8    Global MOVIE MERCHANDISING Market Share, by By End-User, 2018 & 2025 (USD Billion)
        FIG. 9    Global Men MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
        FIG. 10    Global Women MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
        FIG. 11    Global Youth MOVIE MERCHANDISING Market, 2016-2026 (USD Billion)
        FIG. 12    Global MOVIE MERCHANDISING Market Share, by Region, 2018 & 2025
        FIG. 13    North America MOVIE MERCHANDISING Market, 2016-2026
        FIG. 14    U.S. MOVIE MERCHANDISING Market, 2016-2026
        FIG. 15    Canada MOVIE MERCHANDISING Market, 2016-2026
        FIG. 16    Europe MOVIE MERCHANDISING Market, 2016-2026
        FIG. 17    Germany MOVIE MERCHANDISING Market, 2016-2026
        FIG. 18    France MOVIE MERCHANDISING Market, 2016-2026
        FIG. 19    U.K. MOVIE MERCHANDISING Market, 2016-2026
        FIG. 20    Italy MOVIE MERCHANDISING Market, 2016-2026
        FIG. 21    Spain MOVIE MERCHANDISING Market, 2016-2026
        FIG. 22    Rest of Europe MOVIE MERCHANDISING Market, 2016-2026
        FIG. 23    Asia Pacific MOVIE MERCHANDISING Market, 2016-2026
        FIG. 24    China MOVIE MERCHANDISING Market, 2016-2026
        FIG. 25    Japan MOVIE MERCHANDISING Market, 2016-2026
        FIG. 26    India MOVIE MERCHANDISING Market, 2016-2026
        FIG. 27    South  Korea MOVIE MERCHANDISING Market, 2016-2026
        FIG. 28    South-East Asia MOVIE MERCHANDISING Market, 2016-2026
        FIG. 29    Rest of Asia Pacific MOVIE MERCHANDISING Market, 2016-2026
        FIG. 30    Latin America MOVIE MERCHANDISING Market, 2016-2026
        FIG. 31    Brazil MOVIE MERCHANDISING Market, 2016-2026
        FIG. 32    Mexico MOVIE MERCHANDISING Market, 2016-2026
        FIG. 33    Rest of Latin America MOVIE MERCHANDISING Market, 2016-2026
        FIG. 34    The Middle-East and Africa MOVIE MERCHANDISING Market, 2016-2026
        FIG. 35    GCC Countries MOVIE MERCHANDISING Market, 2016-2026
        FIG. 36    South Africa MOVIE MERCHANDISING Market, 2016-2026
        FIG. 37    Rest of Middle-East Africa MOVIE MERCHANDISING Market, 2016-2026
        FIG. 38    Competitor Market Share – Revenue
        FIG. 39    Sony Corporation Revenue and Growth Rate
        FIG. 40     Sony Corporation Market Share
        FIG. 41    Paramount Pictures Corporation Revenue and Growth Rate
        FIG. 42     Paramount Pictures Corporation Market Share
        FIG. 43    Warner Bros. Entertainment Inc. Revenue and Growth Rate
        FIG. 44     Warner Bros. Entertainment Inc. Market Share
        FIG. 45     Huayi Brothers Media Corp Revenue and Growth Rate
        FIG. 46     Huayi Brothers Media Corp Market Share
        FIG. 47     Beijing Enlight Media Revenue and Growth Rate
        FIG. 48     Beijing Enlight Media Market Share
        FIG. 49     Lions Gate Entertainment Corp Revenue and Growth Rate
        FIG. 50    Lions Gate Entertainment Corp Market Share
        FIG. 51     NBCUniversal Media, LLC Revenue and Growth Rate
        FIG. 52     NBCUniversal Media, LLC Market Share
        FIG. 53    Nickelodeon Revenue and Growth Rate
        FIG. 54     Nickelodeon Market Share
        FIG. 55    Toei Company, Ltd Revenue, and Growth Rate
        FIG. 56     Toei Company, Ltd Market Share
        FIG. 57     The Walt Disney Company Revenue and Growth Rate
        FIG. 58    The Walt Disney Company Market Share
        FIG. 59     Toho Co., Ltd. Revenue and Growth Rate
        FIG. 60    Toho Co., Ltd. Market Share
        FIG. 61    Market Dynamics
        FIG. 62    Global MOVIE MERCHANDISING – Value Chain Analysis
        FIG. 63    Technology Roadmap and Timeline
        FIG. 64    Market Attractiveness Analysis – By By Product Type
        FIG. 65    Market Attractiveness Analysis – By By End-User
        FIG. 66    Market Attractiveness Analysis – By Region
        FIG. 67    Market Channel
        FIG. 68    Marketing Channel Development Trend
        FIG. 69    Growth in World Gross Product, 2008-2018


        List of Tables

        TABLE 1    Global MOVIE MERCHANDISING Market, 2018 & 2025 (USD Billion)
        TABLE 2    Global MOVIE MERCHANDISING market, by By Product Type, 2016-2026 (USD Billion)
        TABLE 3    Global MOVIE MERCHANDISING market, by By End-User, 2016-2026 (USD Billion)
        TABLE 4    Global MOVIE MERCHANDISING market, by Region, 2016-2026 (USD Billion)
        TABLE 5    North America MOVIE MERCHANDISING Market, by By Product Type, 2016-2026 (USD Billion)
        TABLE 6    North America MOVIE MERCHANDISING Market, by By End-User, 2016-2026 (USD Billion)
        TABLE 7    Europe MOVIE MERCHANDISING Market, by By Product Type, 2016-2026 (USD Billion)
        TABLE 8    Europe MOVIE MERCHANDISING Market, by By End-User, 2016-2026 (USD Billion)
        TABLE 9    Asia Pacific MOVIE MERCHANDISING Market, by By Product Type, 2016-2026 (USD Billion)
        TABLE 10    Asia Pacific MOVIE MERCHANDISING Market, by By End-User, 2016-2026 (USD Billion)
        TABLE 11    Latin America MOVIE MERCHANDISING Market, by By Product Type, 2016-2026 (USD Billion)
        TABLE 12    Latin America MOVIE MERCHANDISING Market, by By End-User, 2016-2026 (USD Billion)
        TABLE 13    The Middle-East and Africa MOVIE MERCHANDISING Market, by By Product Type, 2016-2026 (USD Billion)
        TABLE 14    The Middle-East and Africa MOVIE MERCHANDISING Market, by By End-User, 2016-2026 (USD Billion)
        TABLE 15    Global MOVIE MERCHANDISING Market - Company Revenue Analysis 2016-2019 (USD Billion)
        TABLE 16    Global MOVIE MERCHANDISING Market - Company Revenue Share Analysis 2016-2019(%)
        TABLE 17    Acquisitions and Mergers
        TABLE 18    New Product/Service Launch
        TABLE 19    Research & Development Activities
        TABLE 20    Market Drivers
        TABLE 21    Market Restraints
        TABLE 22    Market Opportunities
         

Key Insights from Primary Research

  • As per our primary respondents, the global movie merchandising market is set to grow annually at a rate of around 7%.
  • It was established through primary research that the global movie merchandising market was valued at around USD 149 billion in 2019.
  • The “Apparel” category, on the basis of product type segmentation, was the leading revenue-generating category accounting for around 37% share, in 2019
  • On the basis of end-user segmentation, the “Youth” category held the leading share at around 55%, in 2019.
  • Based on the region, North America is expected to dominate the target market.

Key Recommendations from Analysts

  • As per our analysis, the global movie merchandising market is growing at high CAGR.
  • Growing at a CAGR around 7.2%, the global movie merchandising market provides numerous opportunities for all of the involved stakeholders across the entire value chain.
  • Our analysts have identified Apparels as are dominating segment for the global movie merchandising market in terms of product type segment.

Market Attractiveness – By product type

Global Movie Merchandising Market

Industry Major Market Players

  • Sony Corporation
  • Paramount Pictures Corporation
  • Warner Bros. Entertainment Inc.
  • Huayi Brothers Media Corp
  • Beijing Enlight Media
  • Lions Gate Entertainment Corp
  • NBCUniversal Media LLC
  • Nickelodeon
  • Toei Company Ltd
  • The Walt Disney Company
  • Toho Co.Ltd.

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