06-Feb-2020 | Facts and Factors
Facts and Factors have authored “Movie Merchandising Market By Product type analysis (By Product Type (Home décor, Toys product, Accessories, Apparel, and Others) and By End-Users (Men, Women, Youth) and Region: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020–2026”. Based on our analysis, the global Movie merchandising market in 2019 is approximately USD 149 Billion and is anticipated to reach around USD 280 billion by 2026. The anticipated CAGR for the Global movie merchandising market is around 7% from 2020 to 2026.
Movie Merchandising is basically defined as the products which are based on movie themes or characters that are designed for direct sales in the market. Some of the movie based merchandising products include clocks, towels, mugs, clothing, jewelry, stationery items, decorating items. In recent years, a large number of movies have supplemented with merchandising products.
Browse the full “Movie Merchandising Market By Product type analysis (By Product Type (Home décor, Toys product, Accessories, Apparel, and Others) and By End-Users (Men, Women, Youth) and Region: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020–2026” report at https://www.fnfresearch.com/movie-merchandising-market
One of the market drivers for this market can be the promotional strategy as the concept of movie merchandising is supposed to be the success for the film producers as it plays a major role in boosting the box office income and sometimes it crosses the expected income also. Another market driver can be the increased preferences of consumer spendings. Consumers are more attracted to the merchandising products. Consumer buying preferences are influenced by retail sector companies.
Market restraints of this market can be the availability of counterfeit products ie fake products are available in the market to take advantage of the superior value of the original product. For some people, quality is not the major concern so people buy those fake products also.
Market opportunities for this market can be building relationships with the E-commerce industries like hypermarkets, supermarkets or online businesses for encouraging customers to buy complementary products. Several businesses in the industry have diversified, signed sync agreements for vertical TV commercials, on-air entertainment, satellite radio, restaurant. The strategy used by media companies for price-sensitive products helps to gain customer loyalty and to increase the size of the average transaction category.
On the basis of segments, this market can be classified by product type segment and by the end-user segment. Product type segmentation includes Home décor, Toys products, apparel, Accessories, and end-user segmentation includes Men, Women, and Youth. The apparel segment is accounted for around 37% and it is dominating the global movie merchandising market and based on the end-user Youth segment dominates the market and is accounted for the share of around 55%.
Based upon the region the global movie merchandising market has been categorized as North America, Europe, Latin America, Asia Pacific, and the Middle East and Africa and North America is expected to dominate the market as it has mature TV and entertainment market so it will influence our market also.
This report segments the movie merchandising market as follows:
Global movie merchandising Market: By Product Type Analysis
- Home décor
- Toys products
Global movie merchandising market: By End-user Segment Analysis
Global movie merchandising market: Regional Segment Analysis
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- South-East Asia
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- The Middle-East and Africa
- GCC Countries
- South Africa
- Rest of Middle-East Africa
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