Europe Lingerie Market Size, Share Global Analysis Report, 2019 – 2026

Industry Insights

According to the report published by Facts & Factors, the global Europe Lingerie Market size was worth around USD 15404 million in 2019 and is predicted to grow around USD 24,982 million by 2026 with a compound annual growth rate (CAGR) of roughly 7.5% between 2020 and 2026. The report analyzes the global Europe Lingerie Market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the Europe Lingerie Market.

The use of trusted tools by our analyst has helped them conclude the market size of Europe Lingerie market in terms of USD Million and volume in terms of Million Units during the forecast timeframe. The report showcases the historic data from 2016 to 2019 along with the forecast data from 2019 to 2026. The market research study provides the market statistics and drivers that help the market expand in a graphical and theoretical pattern.

Our experts have used some of the best tools like Porter’s Five Forces, PESTEL analysis, and SWOT analysis to study market trends and challenges. These tools also help study each and every microscopic data that has an impact on market growth. The market-oriented study offers all the details such as mergers, joint ventures, market share, market statistics, emerging trends, challenges & opportunities, and new launches.

Key Insights from Primary Research

• As per our primary research, the millennials spend almost 27% more compared to the usual shoppers and also shop five times a year, which is expected to propel the Europe Lingerie market.
• The invasion of new-age aggregators such asnew online retailers and online clothing start-ups is expected to increase the sales, thereby bolstering the Lingerie market in Europe.
• Rising immigrants in Germany, theU.K., and Russia along withthe international students coming from emerging Asian regions—where the practice of use of lingerie is still low—are thekey audiences of lingerie producers in the region.
• Increasing consumer expenditurecoupled witha growing inclination toward the adoption of lingerie for better comfort and high sex-appeal is predicted to help raise market shares during the forecast period.
• The rising penetration of internet in the rural and emerging regions of Europe is anticipated to propel the market during the forecast period.

Key Recommendations from Analysts

• According to the analysts, the rising use of smartphones and growing trend of online shopping among Generation Z and millennials are some of the factors fuelling the sales of lingerie market in Europe.
• Based on product type, Brassiere category held the majority of the shares of the Europe Lingeriemarket in 2018. It seized around 47% of the overall market share in 2018.
• From our primary research, the Multibrands Stores category from the sales channel segment dominated the Europe Lingerie market in 2018. It held approximately45% share of the entire market in 2018.
• Economic category accounted for more than half of the market share of the total market in 2018.
• As per our analysts, Germany is expected to have a substantial market growth for Lingerie during the forecast timeframe.

Europe Lingerie Market Attractiveness in 2019 – By Product Type Segment

Women’s stylish and sturdy undergarments or intimate wears are usually referred to as lingerie. This type of clothing is manufactured using natural materials like silk or cotton and synthetic materials such as polyester or nylon. Women consider it to be one of their best and rare collections in their wardrobe. The lingerie designers are creating a lot of variety using lace, statin, nylon, lycra, sheer, polyester, etc. to attract people fascinated by style.

The appetite for creativity among the millennials is anticipated to help manufacturers develop something rare and fashionable for the customers. In addition, the rising demand for comfort and performance capabilities of the intimate clothing among the athletes is likely to bolster the European Lingerie market over the forecast period. The rising number of immigrants coupled with online clothing start-ups and new online retailers in Germany, the U.K., etc. are likely to help increase the sales of lingerie, thereby propelling the European Lingerie market. The growing trend of online shopping among females is increasing due to the ability to choose, easy return & exchange policy, and bonds with retail giants. Additionally, the rising westernization among youngsters, disposable income, and inclination toward enhancing sex-appeal will help drive the overall growth of the Europe Lingerie market. However, the high costs, cultural stigma, and low demand for premium quality products will further have a negative impact on the market growth in the region.

In terms of product type, the Lingerie market in Europe is divided into Brassiere, Knickers, Lounge Wear, Shape Wear, and Others. Based on sales channel, the market is segregated into Online Stores, Specialty Stores, Multibrands Stores, and Supermarket/Hypermarket. On the basis of pricing, the market is sectored into Economic and Premium. Geographically, the region is segmented into Germany, Norway, Finland, Denmark, France, and Rest of Europe.

Report Scope

Competitive Players

Some of the key players of the Europe Lingerie market include :

• Victoria's Secret
• Calzedonia
• H&M
• Gap Inc.
• Jockey International Inc.
• Hanesbrands Inc.
• Calvin Klein
• Hunkemoller
• Triumph International Ltd.
• Bare necessities
• MAS Holdings
• Lascana
• Inditex

The Europe Lingerie market is segmented into:

By Product Type

• Brassiere
• Knickers
• Lounge Wear
• Shape Wear
• Others

By Sales Channel

• Specialty Stores
• Multibrands Stores
• Online Stores
• Supermarket/Hypermarket

By Pricing

• Economic
• Premium

By Region

• Germany
• Norway
• Sweden
• Denmark
• Finland
• Netherlands
• Belgium
• Luxembourg
• Switzerland
• Austria
• Greece
• Cypru
• Rest of Europe

Key Pointers Addressed by the Report

• Historical data and forecast analysis of the market
• Drivers and Restraints affecting market dynamics
• Exhaustive analysis about the future market trends
• Comprehensive information about the leading market segments and region
• Strategic developments made by the competitive players and in-depth analysis of its impact on market growth.