The use of trusted tools by our analyst has helped them conclude the market size of Europe Lingerie market in terms of USD Million and volume in terms of Million Units during the forecast timeframe. The report showcases the historic data from 2016 to 2019 along with the forecast data from 2019 to 2026. The market research study provides the market statistics and drivers that help the market expand in a graphical and theoretical pattern.
Our experts have used some of the best tools like Porter’s Five Forces, PESTEL analysis, and SWOT analysis to study market trends and challenges. These tools also help study each and every microscopic data that has an impact on market growth. The market-oriented study offers all the details such as mergers, joint ventures, market share, market statistics, emerging trends, challenges & opportunities, and new launches.
Women’s stylish and sturdy undergarments or intimate wears are usually referred to as lingerie. This type of clothing is manufactured using natural materials like silk or cotton and synthetic materials such as polyester or nylon. Women consider it to be one of their best and rare collections in their wardrobe. The lingerie designers are creating a lot of variety using lace, statin, nylon, lycra, sheer, polyester, etc. to attract people fascinated by style.
The appetite for creativity among the millennials is anticipated to help manufacturers develop something rare and fashionable for the customers. In addition, the rising demand for comfort and performance capabilities of the intimate clothing among the athletes is likely to bolster the European Lingerie market over the forecast period. The rising number of immigrants coupled with online clothing start-ups and new online retailers in Germany, the U.K., etc. are likely to help increase the sales of lingerie, thereby propelling the European Lingerie market. The growing trend of online shopping among females is increasing due to the ability to choose, easy return & exchange policy, and bonds with retail giants. Additionally, the rising westernization among youngsters, disposable income, and inclination toward enhancing sex-appeal will help drive the overall growth of the Europe Lingerie market. However, the high costs, cultural stigma, and low demand for premium quality products will further have a negative impact on the market growth in the region.
In terms of product type, the Lingerie market in Europe is divided into Brassiere, Knickers, Lounge Wear, Shape Wear, and Others. Based on sales channel, the market is segregated into Online Stores, Specialty Stores, Multibrands Stores, and Supermarket/Hypermarket. On the basis of pricing, the market is sectored into Economic and Premium. Geographically, the region is segmented into Germany, Norway, Finland, Denmark, France, and Rest of Europe.
Some of the key players of the Europe Lingerie market include Victoria's Secret, Calzedonia, H&M, Gap Inc., Jockey International Inc., Hanesbrands Inc., Calvin Klein, Hunkemoller, Triumph International Ltd., Bare necessities, MAS Holdings, and Lascana, Inditex, among others.
Key Insights from Primary Research
Key Recommendations from Analysts
Europe Lingerie Market Attractiveness in 2019 – By Product Type Segment
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