Global Candle Market Size, Share Global Analysis Report, 2021–2026

Industry Insights

According to Facts and factors, the worldwide demand for the candle market was valued at approximately USD 8,900 million in 2020 and is predicted to create revenue of roughly USD 13,700 million by the end of 2026, with a CAGR of approximately 6.7% between 2021 and 2026.

Market Overview                   

A candle is a flammable wick made of wax that delivers light. Recently, candles are a symbol of celebration that defines ceremonial events, soothes the senses, etc. Manufacturers are focusing to produce proposing aromatic candles and innovative types of candles for the living room, candles that possess dim light for the bedroom, etc. Candles are significantly found during celebrations, religious ceremonies get-togethers, and festivals for a beautiful ambiance coupled with a mild atmosphere. The demand for candles is increasing especially in spas, massage centres, and other commercial places. Massage centres also have candle massage as a therapy popular among millennials. These products offer relief from anxiety, headache, back pain, and osteoarthritis.

Meanwhile, as interest in both home decor flourish and self-care, scented candles have become essential accessories. And thanks to social media groups, fashion houses, and Indies alike have entered this market with products that go way beyond glass jars with stickers. Candles have an aesthetic appeal that generates demand among females and thus pushes the market growth. To attract a larger customer base simultaneously satisfying the existing fashion houses, Independent brands and beauty retailers are focusing on launching new products. Also, the commercial value of candles has seen significant growth over the years, with the onset of spas and massage centres that use scented candles for a soothing atmosphere. Similarly, fine dines and restaurants use candles for a beautiful ambience and especially for aroma.

Industry Growth Factors

Increasing demand for candles for offices houses decoration and in festivals celebrations like Christmas and Diwali, which is another major factor, driving this market. Moreover, the changing lifestyles of consumers and increasing disposable incomes have enabled them to spend more money on candles with exotic aromas and better shapes, which is also enhancing this global market. High consumption of candles as an aesthetic-appealing product among female millennials for household application is anticipated to drive the growth.

Furthermore, the commercial utility of candles has been observing a rise, with the majority of massage centres and spas using scented candles for a mild atmosphere and soothing effects. Similarly, fine dines and restaurants are increasingly using the product to create an aromatic and beautiful ambience for the customers.

Covid-19 Analysis

The COVID-19 pandemic harmed the market growth, particularly candle businesses. The market was impacted by the outbreak of the pandemic and the subsequent lockdowns imposed by governments on several countries, as well as stringent travel restrictions. Furthermore, supply chain disruptions became a significant obstacle to manufacturing. On the other hand, as restrictions were eased, people became more inclined to engage in leisure activities and the market began to revive. As more people were willing to go along with their families, manufacturing companies have seen an increase in the number of orders for new Candles.

On the other hand, candle-making is measured as the biggest lockdown trend and has gained traction owing to various social media platforms like TikTok, resulting in a 3,500% spike in searches for soy candle-making kits. In addition to this, the National Candle Association (NCA) spokesperson Kathy LaVanier, and CEO of Renegade Candle Company, stated that the overall U.S. candle sales have increased by 30% since the pandemic.

Segmentation Analysis

The candle market is segmented based on type, wax, business model, fragrances, color, end-use and distribution channel:

As per type candle market is segmented into (tea lights, votive, pillars, birthday candles, cartridge candles, wax-filled container candles, others), by wax (beeswax, stearin, paraffin wax, rapeseed wax, palm wax, soy wax, others), by business model (private lable, stand alone brand), by fragrances (scented candle, unscented candle), by color (monochrome, color candle), by end-use (home, commercial) and by distribution channel (hypermarket/supermarket, online stores, convenience stores, speciality stores, wholesale/distributors).

In 2018, the paraffin wax held a market share of more than 30% owing to its ability to mold into different shapes and at a low cost. It is a petroleum by-product and is water-resistant, significantly used for producing floating candles. Moreover, the semi-translucent and colorless feature allows including colors giving it a decorative look.

Report Scope

Regional Analysis

In the global market, North America held the largest share. The considerable increase can be attributed to expanding candle purchases in the region. Increasing consumption of aromatic candles, coupled with increasing aromatherapy treatment in countries such as the US and Canada in the region. In addition, producers have launched candles that are mosquito repellent to protect from mosquitoes which are anticipated to support the growth of the global market.

Competitive Players

Some of the essential players operating in the candle market are :

• Vollmar
• Baltic Candles
• Bolsius International
• Delsbo Candle
• Duni
• Hansa Candle
• KORONA Candles
• CerasRoura
• Contract Candles
• Candle Scandinavia
• Better Homes and Garden
• Bath & Body Works
• Bridgewater Candles
• Circle E Candles
• Colonial Candle
• Diptyque
• Malin + Goetz
• Slatkin & Co.
• White Barn Candles
• Village Candles
• Yankee Candles
• Thymes
• Jo Malone
• Blyth
• Jarden Corp
• S. C. Johnson and Son
• Chesapeake Bay Candle
• Langley/Emprire Candle
• Yankee Candle 

To expand a higher market share, the key market occupants are undertaking initiatives and adopting strategies such as entering into partnerships, engaging in mergers and acquisitions, maintaining competitive prices, making investments, and launching new products and services for their products and services. For instance, In March 2021, Yankee Candle, the leader in home fragrance, announces the highly anticipated, third annual Scent of the Year, Discovery. Available for purchase in time to celebrate International Fragrance Day on March 21st, the Scent of the Year is inspired by our intrinsic desire to find an authentic connection. Discovery, the Yankee Candle Scent of the Year, brings together a combination of fragrances from around the globe, igniting our renewed feelings of discovery, energy, connection, and desire to fully embrace new experiences and cultures.

Type Segment Analysis

• Tea Lights
• Votive
• Pillars
• Birthday Candles
• Cartridge Candles
• Wax-Filled Container Candles
• Others

Wax Segment Analysis

• Beeswax
• Stearin
• Paraffin Wax
• Rapeseed Wax
• Palm Wax
• Soy Wax
• Others

Business Model Segment Analysis

• Private Lable
• Stand Alone Brand

Fragrances Segment Analysis

• Scented Candle
• Unscented Candle

Color Segment Analysis

• Monochrome
• Color Candle

End-Use Segment Analysis

• Home
• Commercial

Distribution Channel Segment Analysis

• Hypermarket/Supermarket
• Online Stores
• Convenience Stores
• Speciality Stores
• Wholesale/Distributors

Regional Segment Analysis

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • South-East Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• The Middle-East and Africa
  • GCC Countries
  • South Africa
  • Rest of Middle-East Africa