Global Wet Wipes Market Size, Share, Industry Trends, Growth Report, 2026

Industry Insights

The global Wet Wipes market in 2019 was approximately USD 14 Billion. The market is expected to grow at a CAGR of 8% and is anticipated to reach around USD 24.3 Billion by 2026.  The wet wipes are basically cleansing means used on an extensive scale due to its convenience and effectiveness.

This specialized and expertise oriented industry research report scrutinizes the technical and commercial business outlook of the Wet Wipes industry. The report analyzes and declares the historical and current trends analysis of the Wet Wipes industry and subsequently recommends the projected trends anticipated to be observed in the global Wet Wipes market during the upcoming years.

The global Wet Wipes market report analyzes and notifies the industry statistics at the global as well as regional and country levels in order to acquire a thorough perspective of the entire Wet Wipes market. The historical and past insights are provided for FY 2016 to FY 2019 whereas projected trends are delivered for FY 2020 to FY 2026. The quantitative and numerical data is represented in terms of value (USD Billion) from FY 2016 – 2026.

The quantitative data is further underlined and reinforced by comprehensive qualitative data which comprises various across-the-board market dynamics. The rationales which directly or indirectly impact the Wet Wipes industry are exemplified through parameters such as growth drivers, restraints, challenges, and opportunities among other impacting factors.

Throughout our research report, we have encompassed all the proven models and tools of industry analysis and extensively illustrated all the key business strategies and business models adopted in the Wet Wipes industry. The report provides an all-inclusive and detailed competitive landscape prevalent in the global Wet Wipes market.

The report utilizes established industry analysis tools and models such as Porter’s Five Forces framework to analyze and recognize critical business strategies adopted by various stakeholders involved in the entire value chain of the Wet Wipes industry. The global Wet Wipes market report additionally employs SWOT analysis and PESTLE analysis models for further in-depth analysis.

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market position in the Wet Wipes sector. Key strategic developments in the global Wet Wipes market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the global Wet Wipes market are appropriately highlighted in the report.

The wet wipes are basically cleansing means used on an extensive scale due to its convenience and effectiveness. The portability of the wet wipes makes it a necessary commodity that people carry to maintain and raise personal and environmental hygiene standards and also to lower the risk of cross-contamination. Additionally, the demand for improving the quality of life of women helps increase the demand for the wet wipes.

Report Scope

The rising concerns over hygiene coupled with the increasing requirement for multi-functional wet wipes are the primary factors anticipated to propel the global Wet Wipes market. The lower cost and demand for high performance and convenient product is likely to influence the growth of the market during the forecast period. Additionally, the ease use, high biodegradability, supreme efficiency, and increasing consumer demand will further help surge the growth of the market. In addition to this, the stringent government regulations regarding hygiene maintenance will further aid in the Wet Wipes market expansion.

One of the key factors propelling the growth of the global Wet Wipes market is a growing health and hygiene-related awareness among the populace. The increasing application of wet wipes in the residential, personal care, and commercial sector is estimated to boost the market growth. Furthermore, the escalating infant population, urbanization, and high disposable income amid the females are some of the reasons accelerating the global Wet Wipes market. Apart from this, the less time for hygiene owing to the day to day activities in the hectic lifestyle is predicted to help the market growth. Moreover, the high demand for flavored, biodegradable, and alcohol-free products will also help surge the global Wet Wipes market growth. However, the increasing cases of skin problems owing to the chemical contents in the wet wipes and the high cost of the products are estimated to hamper the Wet Wipes market growth.

The global Wet Wipes market research report delivers an acute valuation and taxonomy of the Wet Wipes industry by practically splitting the market on the basis of different product types, distribution channels, and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026.

The regional segmentation of the Wet Wipes industry includes the complete classification of all the major continents including North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Further, country-wise data for the Wet Wipes industry is provided for the leading economies of the world.

The global Wet Wipes market is segmented based on Product Type and Distribution Channel. On the basis of product type segmentation, the global Wet Wipes market is classified into Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes, and Others. Based on the distribution channel, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Pharmacy, E-commerce, and Others.

Some of the essential players operating in the global Wet Wipes market

•  Unilever Group
•  Henkel AG & Co. KGaA
•  3M Co.
•  S. C. Johnson & Son Inc.
•  Johnson & Johnson Services Inc.
•  Kimberly-Clark Corp.
•  Medline Industries
•  The Procter & Gamble Co.
•  Essity Aktiebolag
•  Pluswipes
•  The Clorox Co.
•  Unicharm Corp.
•  Edana
•  Edgewell Personal Care Company
•  Diamond Wipes
•  Honest Company
•  Rockline Industries.

The taxonomy of the Wet Wipes industry by its scope and segmentation is as follows:

Product Type Segmentation Analysis

• Baby Wipes
• Facial & Cosmetic Wipes
• Hand & Body Wipes
• Flushable Wipes
• Others

Distribution Channel Segmentation Analysis

• Supermarket/Hypermarket
• Convenience Stores
• Pharmacy
• E-commerce
• Others

Regional Segmentation Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • Germany
  • The UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa