[233+ Pages Report] According to the report published by Facts and Factors, the global healthcare augmented and virtual reality market size was worth around USD 2.31 billion in 2022 and is predicted to grow to around USD 19.61 billion by 2030 with a compound annual growth rate (CAGR) of roughly 26.9% between 2023 and 2030. The report analyzes the global healthcare augmented and virtual reality market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the healthcare augmented and virtual reality market.
The industry is also known as AR/VR industry and refers to the utilization of technologies related to augmented reality and virtual reality in the healthcare sector to provide patient care and treatment. The technical devices and systems in the market are supposed to be used only by trained healthcare professionals who have undergone the necessary education, training, and improved visualization sessions so that they can effectively optimize the offering of the programs. Augmented reality deals with overlaying the real world with digital information while virtual reality involves the creation of a simulated situation or an environment that is interactive.
The global healthcare augmented and virtual reality market is projected to grow owing to the increasing prevalence of multiple chronic conditions that can severely impact the quality of life among patients. Some of these conditions include cardiovascular diseases, diabetes, and cancer and the number of patients detected with these conditions is growing at a rapid rate. This has led to higher demand for better technological systems in the healthcare sector that can aid in enhanced patient care and medical treatment. The healthcare sector received heavy investments annually as the need of the hour is to upgrade medical care across the globe.
AR/VR software and devices are high in cost which is major restraint faced by many players operating in the sector. Along with the initial investment being high, these programs can be significantly expensive in terms of operation and maintenance since they need dedicated technical teams for the initial training of healthcare professionals. Many clinics or hospitals operating in the medical field may not have the necessary resources to fund such high investments leading to the loss of consumer databases.
One of the most lucrative opportunities in the global industry is in the form of the development of AR and VR solutions that are designed to deliver specific results or outcomes. These systems are tailored to meet the needs of certain medical conditions and associated treatment of therapies. For instance, augmented reality can be used to help patients suffering from arthritis to better manage their pain while virtual reality can be used for treating patients with mental health conditions.
AR/VR technologies that are used in the healthcare sector are heavily regulated. It is essential that the product manufacturers or services obtain the necessary license and approval from regulatory bodies before entering a new market or when introducing a new product. Since these devices play an important role in the medical health conditions of patients, they have to undergo stringent quality checks before they receive approval for operations. These processes can be extremely complicated and time-consuming, thus acting as a major challenge for the industry players.
The global healthcare augmented and virtual reality market is segmented based on end-user, component, and region.
Based on end-user, the global market segments are government and defense institutions, hospitals, clinics, and surgical centers, research and diagnostics laboratories, research organizations and pharma companies, and others.
Based on components, the global market divisions are software, hardware, and services
Report Attribute |
Details |
Market Size in 2022 |
USD 2.31 Billion |
Projected Market Size in 2030 |
USD 19.61 Billion |
CAGR Growth Rate |
26.9% CAGR |
Base Year |
2022 |
Forecast Years |
2023-2030 |
Key Market Players |
like Google Inc., Microsoft Corporation, HTC Corporation, Alphabet Inc., 3D Systems Corporation, Intuitive Surgical Inc., Samsung Electronics Co. Ltd., AccuVein Inc., CAE Healthcare, Siemens Healthcare GmbH, Orca Health Inc., Philips Healthcare, Medtronic plc, Osso VR, ImmersiveTouch Inc., EON Reality Inc., Magic Leap Inc., and others. |
Key Segment |
By End-User, Component, and Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa |
Purchase Options |
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The global healthcare augmented and virtual reality market is projected to witness the highest CAGR in North America with the US and Canada leading with the highest revenue. One of the most important factors propelling regional growth is the existence of the already established and advanced medical infrastructure of these countries that allows access to new and breakthrough technologies for medical care.
Furthermore, the growing investments toward improving and increasing research & development activities surrounding virtual reality devices, software programs, and services could result in higher revenue. The rising use of AR/VR devices for medical training and patient care is important to regional growth. Additionally, the surging number of FDA approvals works in the favor of the US segment. Europe is projected to emerge as the second leading market due to growing investments in healthcare and IT along with the rising integration of both industries.
The global healthcare augmented and virtual reality market is segmented as follows:
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