Bot Security Market Size, Share Global Analysis Report, 2024 – 2032

Industry Insights

[219+ Pages Report] According to Facts and Factors, the global bot security market size was valued at USD 611.2 million in 2023 and is predicted to surpass USD 2,991.80 million by the end of 2032. The bot security industry is expected to grow by a CAGR of 19.30% between 2024 and 2032.

Market Overview

Bot security solutions are the technologies and measures taken to protect the data and other sensitive stuff against malicious bots. Bot is an acronym for robots and these are automated programs written for executing specific functions. These bots can scrape website content and destroy the sensitive data which causes loss to organizations and their consumers. Malicious bots can easily get unauthorized access while leading to data breaches and phishing attacks.

Therefore, bot security solutions are deployed across the internet to detect these threats and respond to bot-driven attacks. Some of the major actions taken by security solutions to protect businesses are installing API security, threat intelligence, CAPTCHA, and other cyber-attack-detecting technologies.

Key Insights

• As per the analysis shared by our research analyst, the global bot security market size is estimated to grow annually at a CAGR of around 19.30% over the forecast period (2024-2032).
• In terms of revenue, the global bot security market size was valued at around USD 611.2 million in 2023 and is projected to reach USD 2,991.80 million by 2032.
• Rising incidences of bot attacks are driving the growth of the global bot security market.
• Based on the vertical, the retail & e-commerce segment is growing at a high rate and is projected to dominate the global market.
• Based on the deployment mode, the cloud segment is projected to swipe the largest market share.
• Based on the security type, the web security segment is expected to dominate the global market.
• Based on the components, the standalone segment is expected to dominate the global market.
• Based on region, North America is expected to dominate the global market during the forecast period.

Growth Drivers

• Rising incidences of bot attacks are driving the growth of the global market

The surge in bad bot traffic is one of the major reasons accentuating the growth of the global bot security market. Automated bots are proliferating faster than ever, thereby engaging in illegal activities like credential stuffing, web scraping, account hacking, and many others. Businesses and their consumers are becoming more prone to digital threats, which results in an increase in demand for bot security solutions.

Additionally, the fast expansion of digital technologies all across the globe is further paving the path for bot security solutions. With increasing internet usage, there are rising vulnerabilities in web applications, thereby driving the adoption of these solutions.

However, the growing awareness regarding the risk associated with digital technologies like malicious bots is revolutionizing the market faster than ever. Many organizations and individuals are investing in efficient bot security solutions to strengthen their protection against bot attacks. For instance, Kasada unveiled its partnership with Amazon CloudFront in July 2022. It comes under the Amazon Web Services Ready Program.

Restraints

• Complexity and cost of implementation are expected to hamper the growth of the global market

Deploying bot security solutions is a little complex process. It requires extensive knowledge and a skilled workforce to implement these measures. Also, the cost of deploying these solutions, along with the ongoing maintenance, is quite high, which deters the price-sensitive consumers in the market. These factors are expected to slow down the growth of the bot security industry in the coming years.

Opportunities

• Shift of traffic from the web to mobile is expected to foster growth opportunities in the global market.

The emergence of social media apps like Snapchat and Facebook significantly shifted the traffic from the web to smartphones, which is expected to be one of the major factors for the high growth rate of the global bot security market.

An increasing number of people are subscribing to entertainment platforms like Amazon Prime and Netflix, thereby making people spend more time on their smartphones. This increase in traffic on smartphone devices is making individuals’ sensitive data more prone to malicious attacks, thereby driving heavy demand for both security solutions in the marketplace.

Also, an increase in e-commerce activity and online transactions further boosts the demand for bot security solutions to protect the reputation, consumer trust and revenues of the businesses. For instance, Epiq said to work with Coudfare to get control of their security risks in February 2021. Cloudflare is chosen for the WAF security of the former company.

Challenges

• Inefficiency of CAPTCHA is a big challenge in the global market.

CAPTCHA is a major tool used by many organizations to protect their websites against malicious attacks. However, the inefficiency of CAPTCHA solutions is a big challenge in the bot security industry. The sophisticated malicious bot can efficiently decode the text in the images and, thereby, take control of the organization and its sensitive data.

Segmentation Analysis

The global bot security market can be segmented into vertical, deployment mode, security type, component, and others.

By Vertical Insights

On the basis of vertical, the market can be segmented into healthcare, government & defense, telecom, BFSI, travel & tourism, media & entertainment, retail & e-commerce, and others. The retail & e-commerce segment accounts for the largest share of the bot security industry. Retail and e-commerce platforms process a lot of transactions thereby bot security has become an indispensable element in web security. These areas are lucrative targets for stealing credentials, fostering price scraping, inventory hoardings, and many other illegal activities.

Additionally, e-commerce businesses are highly exposed to fraudulent activities, which leads to damage to reputation and loss of customer trust. Bot security helps vendors avoid fraudulent activities and protect their brand reputation. When it comes to competitive pricing and product monitoring, malicious bots can cause huge losses to brands by stealing pricing information from competitors. Online retailing works on pricing intelligence to stay competitive. Therefore, people deploy malicious bots to address their pricing strategies. Therefore, bot security solutions help retailers safeguard their pricing data from getting leaked.

By Deployment Mode Insights

On the basis of deployment mode, the market can be segmented into on-premise and cloud. Cloud is the fastest-growing segment in the global bot security market. Cloud security is a more flexible and scalable solution that helps businesses easily expand their online reach. Additionally, these solutions are more cost-effective because they eliminate the need for investments in hardware and associated maintenance costs.

Also, companies with limited budgets can purchase a subscription-based pricing model and save their cost over time. The increasing integration with cloud-native environments is one of the major factors positively impacting the growth trajectory of the segment.

By Security Type Insights

On the basis of security type, the market can be segmented into API security, mobile security, and web security. The web security segment is expected to dominate the bot security industry in the coming years. Security is the first priority of organizations because it serves as an entry point for bot attacks like automated form submission, credential stuffing, and web scraping.

Additionally, advancing cybercrime is further posing the requirement for proper web security in the market. Nowadays, malicious bots are more advanced with exploit vulnerabilities, and therefore, there is a need for advanced web security solutions like machine learning intelligence and behavior analytics to respond to cyber-attacks proactively.

By Components Insights

On the basis of components, the market can be segmented into services and standalone solutions. The standalone solutions segment is projected to witness heavy growth during the forecast period. There is a huge demand for standalone bot securities solutions because organizations are posing requirements for more tailored functionalities to resolve and respond to the potential bot threat to their brands.

The standalone solutions are more comprehensive in nature, thereby helping people deal with multiple attacks like API network-based threats and many others. These solutions not only offer ideal and customized solutions but are also easy to deploy and integrate into the existing systems. These solutions work seamlessly with the existing systems, thereby making them ideal for organizations of all sizes and technology levels.

Report Scope

Regional Analysis

• North America to dominate the global market

North America accounts for the largest share of the global bot security market during the forecast period. North America is at the forefront of cybersecurity technologies. The region has the largest adoption rate of digital technologies, particularly cybersecurity solutions. Also, the region is on the top list of cyber criminals because of the extensive e-commerce activity and widespread internet usage.

Moreover, the technological innovations in the region in the field of cyber security are also propelling the growth of the regional market. Research centers are offering specializing solutions like advanced bot security, which foster a growth environment in the region. Companies are coming up with cutting-edge technologies to protect businesses against bot threats.

Also, the regulatory landscape of North America is encouraging the growth of the industry. Frameworks like the California Consumer Privacy Act encourage organizations to take required measures to safeguard consumers' sensitive data. All these factors are likely to drive the growth of the regional market in the fourth year.

Asia Pacific is another major region expected to grow significantly in the coming years because of the presence of unique opportunities in the market. One of the major factors for the high growth rate of the regional market is the constantly increasing size of the market. The region is growing high in the field of internet penetration, e-commerce platforms, digital transformation, and many others.

These factors drive the demand for bot security solutions, particularly in growing economies like South Korea, Japan, India, and China. Organization of all sizes are raising their cyber security solutions to protect their businesses against border-driven threats. For instance, White Ops said to collaborate with Yieldmo in September 2019 to safeguard partners against malicious bot attacks.

Competitive Analysis

The key players in the global bot security market include:

• Variti
• Sophos
• Shape Security
• SecuCloud
• Reblaze
• PerimeterX
• Myra Tech
• Limelight Networks
• Kount
• InfiSecure
• Imperva
• F5
• Cloudflare
• Citrix
• Sequence
• CDNetworks
• Arturai
• Alibaba Cloud
• Akamai Technologies

For instance, DataDome came up with a product called CAPTCHA in July 2022. It is an advanced bot management system that is user-friendly and easily complies with privacy regulations.

The global bot security market is segmented as follows:

By Vertical Segment Analysis

• Healthcare
• Government & Defense
• Telecom
• BFSI
• Travel & Tourism
• Media & Entertainment
• Retail & E-Commerce
• Others

By Deployment Mode Segment Analysis

• On-Premise
• Cloud

By Security Type Segment Analysis

• API Security
• Mobile Security
• Web Security

By Component Segment Analysis

• Services
• Standalone Solutions

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America