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Augmented and Virtual Reality Market By Device Analysis (Head-Mounted Display (HMD), Handheld Device, Head-Up Display (HUD), Projector and Display Wall, Gesture-Tracking Device, Others),By Segment Analysis (Hardware, Software),By Application Analysis (Consumer, Commercial, Enterprise),and By Vertical Industry Segment Analysis (Entertainment & Media, Gaming, Aerospace & Defense, Manufacturing, Retail, Education, Healthcare): Global Industry Perspective, Market Size, Statistical Research, Market Intelligence, Comprehensive Analysis, Historical Trends, and Forecasts, 2019–2026

  • Publish On: Feb-2020
  • Total Pages: 110
  • Report Code: FAF-444
  • Base Year: 2019
  • Format:

Industry Insights

This professional and specialized report study examines the technical and business perspective of the augmented and virtual reality industry. The report provides a historical analysis of the industry as well as the projected trends expected to be witnessed in the augmented and virtual reality market. The report study analyzes the market statistics at the global as well as the regional levels to gain an in-depth perspective of the overall augmented and virtual reality market. The historical insights are provided from 2016 to 2019 and projected trends are provided from 2020 to 2026. The quantitative data is provided in terms of value (USD Billion) for 2016 – 2026. The qualitative data is reinforced by analyzing and providing numerous market dynamics (directly or indirectly affecting the industry) such as growth drivers, restraints, challenges, and opportunities.

We have included various industry analysis models in our report and extensively demonstrated the key business strategies and competitive landscape of the augmented and virtual reality market in our study.

Our study also includes an analysis of Porter’s Five Forces framework for understanding the competitive strategies adopted by various stakeholders involved in the entire value chain of the augmented and virtual reality market. It also encompasses PESTLE analysis and SWOT analysis.

The report also offers an in-depth analysis of the market shares of each industry player and gives an outline of the market position of key players in the augmented and virtual reality market. Moreover, the study offers wide coverage of key strategic advances witnessed in the market such as new product launches, acquisitions & mergers, collaborations & joint ventures, funding & VC activities, agreements, partnerships, R&D activities, and regional expansion of key players of the augmented and virtual reality market.

The research study provides a critical assessment of the augmented and virtual reality industry by logically segmenting the market on the basis of device analysis, by segment analysis, by application analysis, by vertical industry segment analysis and regions. Based on the past, present, and future trends, all the segments were analyzed from the bottom up, and the market sizes have been estimated from 2020 to 2026. The regional segmentation of the augmented and virtual reality industry includes the holistic bifurcation of all the five major continents including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Augmented reality (AR) helps in positioning the objects created by computers in the real world in order to make them more meaningful and interactive. Virtual reality (VR) is a computer interface that imitates the real world to produce a 3D visual experience. Virtual reality provides an accurate understanding and allows users to interact with each other in real-time. The data collected is projected and structured utilizing augmented reality. The demand for creating data visualization and the simulated environment is growing in different applications of medical, entertainment, healthcare, and thus propelling the demand for AR and VR devices. However, the limited user interface may hinder the growth of reality and the virtual reality market over the expected time frame. Furthermore, the rising demand for switching to a cost-efficient solution is predicted to provide the augmented and virtual reality market with various growth opportunities in the coming years. Technological advancements and increasing investments in creating a simulated environment is expected to create more futuristic applications in retail, aerospace, and defense, manufacturing sectors, among others.

The augmented and virtual reality market is segmented based on device analysis, segment analysis, application analysis, and vertical industry segment analysis. On the basis of device analysis segmentation, the market is classified into the head-mounted display (hmd), handheld device, head-up display (hud), projector and display wall, gesture-tracking device, others. In terms of segment analysis, the market is bifurcated into hardware, software. On the basis of application analysis segmentation, the market is divided into consumer, commercial, enterprise. in terms of vertical industry segment analysis, the market is split into entertainment & media, gaming, aerospace & defense, manufacturing, retail, education, healthcare.

Some of the essential players operating in the augmented and virtual reality market, but not restricted to include Sony, HTC, Microsoft, PTC, Google, Samsung Electronics, Zugara, DAQRI, Wikitude, Upskill, Oculus, Blippar, Magic Leap, Osterhout Design Group, Upskill, Continental, Visteon, EON Reality, and others.

The taxonomy of the augmented and virtual reality market by its scope and segmentation is as follows:

Global Augmented And Virtual Reality Market: By Device Analysis Segmentation

  • Head-Mounted Display (HMD)
  • Handheld Device
  • Head-Up Display (HUD)
  • Projector and Display Wall
  • Gesture-Tracking Device
  • Others

Global Augmented And Virtual Reality Market: By Segment Analysis

  • Hardware
  • Software

Global Augmented And Virtual Reality Market: By Application AnalysisSegmentation

  • Consumer
  • Commercial
  • Enterprise

Global Augmented And Virtual Reality Market: By Vertical Industry Segment Analysis Segmentation

  • Entertainment & Media
  • Gaming
  • Aerospace &Defense
  • Manufacturing
  • Retail
  • Education
  • Healthcare

Global augmented and virtual reality Market: Regional Segmentation Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

KEY BUSINESS POINTERS ADDRESSED & FOREMOST REASONS TO PROCURE THE REPORT:

  • Statistical Analysis of the Past, Current, and Future Trends of the Industry with Validated Market Sizes Data
  • Direct and Indirect Rationales Impacting the Industry
  • In-depth and Micro Analysis of Viable Segments and Sub-segments
  • Companies and Vendors Market Share, Competitive Landscape, and Player Positioning Analysis
  • Demand Side (Consumption) and Supply Side (Production) Perspective and Analysis wherever applicable
  • Key Buyers and End-Users Analysis
  • Value Chain and Manufacturing Cost Structure Analysis wherever relevant
  • Key Marketing Strategies as well as Key Sales Channels adopted in the market
  • Investment Opportunity Analysis & Patents Analysis wherever feasible
  • Technological Road Map & Technical Analysis
  • Robust Research Methodology comprising dynamic mix (65%~35%) of Extensive Primary Research (primary interviews, ad-hoc surveys, questionnaires) and Protracted Secondary Research (proprietary in-house database, paid external databases, publically available validated sources)

Table of Content

  1. CHAPTER 1. Executive Summary
  2. CHAPTER 2. Augmented and Virtual Reality market – By Device Analysis Analysis
    1. 2.1. Global Augmented and Virtual Reality Market – By Device Analysis Overview
    2. 2.2. Global Augmented and Virtual Reality Market Share, by By Device Analysis, 2019&2026 (USD Billion)
    3. 2.3. Head-Mounted Display (HMD)
      1. 2.3.1. Global Head-Mounted Display (HMD) Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    4. 2.4. Handheld Device
      1. 2.4.1. Global Handheld Device Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    5. 2.5. Head-Up Display (HUD)
      1. 2.5.1. Global Head-Up Display (HUD) Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    6. 2.6. Projector and Display Wall
      1. 2.6.1. Global Projector and Display Wall Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    7. 2.7. Gesture-Tracking Device
      1. 2.7.1. Global Gesture-Tracking Device Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    8. 2.8. Others
      1. 2.8.1. Global Others Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
  3. CHAPTER 3. Augmented and Virtual Reality market – By Segment Analysis Analysis
    1. 3.1. Global Augmented and Virtual Reality Market – By Segment Analysis Overview
    2. 3.2. Global Augmented and Virtual Reality Market Share, by By Segment Analysis, 2019&2026 (USD Billion)
    3. 3.3. Hardware
      1. 3.3.1. Global Hardware Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    4. 3.4. Software
      1. 3.4.1. Global Software Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
  4. CHAPTER 4. Augmented and Virtual Reality market – By Application Analysis Analysis
    1. 4.1. Global Augmented and Virtual Reality Market – By Application Analysis Overview
    2. 4.2. Global Augmented and Virtual Reality Market Share, by By Application Analysis, 2019&2026 (USD Billion)
    3. 4.3. Consumer
      1. 4.3.1. Global Consumer Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    4. 4.4. Commercial
      1. 4.4.1. Global Commercial Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    5. 4.5. Enterprise
      1. 4.5.1. Global Enterprise Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
  5. CHAPTER 5. Augmented and Virtual Reality market – Vertical Industry Segment Analysis Analysis
    1. 5.1. Global Augmented and Virtual Reality Market – Vertical Industry Segment Analysis Overview
    2. 5.2. Global Augmented and Virtual Reality Market Share, by Vertical Industry Segment Analysis, 2019&2026 (USD Billion)
    3. 5.3. Entertainment & Media
      1. 5.3.1. Global Entertainment & Media Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    4. 5.4. Gaming
      1. 5.4.1. Global Gaming Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    5. 5.5. Aerospace & Defense
      1. 5.5.1. Global Aerospace & Defense Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    6. 5.6. Manufacturing
      1. 5.6.1. Global Manufacturing Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    7. 5.7. Retail
      1. 5.7.1. Global Retail Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    8. 5.8. Education
      1. 5.8.1. Global Education Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
    9. 5.9. Healthcare
      1. 5.9.1. Global Healthcare Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
  6. CHAPTER 6. Augmented and Virtual Reality market – Regional Analysis
    1. 6.1. Global Augmented and Virtual Reality Market Regional Overview
    2. 6.2. Global Augmented and Virtual Reality Market Share, by Region, 2019&2026 (Value)
    3. 6.3. North America
      1. 6.3.1. North America Augmented and Virtual Reality Market size and forecast, 2016-2026
      2. 6.3.2. North America Augmented and Virtual Reality Market, by Country, 2019&2026 (USD Billion)
      3. 6.3.3. North America Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026
        1. 6.3.3.1. North America Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026 (USD Billion)
      4. 6.3.4. North America Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026
        1. 6.3.4.1. North America Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026 (USD Billion)
      5. 6.3.5. North America Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026
        1. 6.3.5.1. North America Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026 (USD Billion)
      6. 6.3.6. North America Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026
        1. 6.3.6.1. North America Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
      7. 6.3.7. U.S.
        1. 6.3.7.1. U.S. Market size and forecast, 2016-2026 (USD Billion)
      8. 6.3.8. Canada
        1. 6.3.8.1. Canada Market size and forecast, 2016-2026 (USD Billion)
    4. 6.4. Europe
      1. 6.4.1. Europe Augmented and Virtual Reality Market size and forecast, 2016-2026
      2. 6.4.2. Europe Augmented and Virtual Reality Market, by Country, 2019&2026 (USD Billion)
      3. 6.4.3. Europe Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026
        1. 6.4.3.1. Europe Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026 (USD Billion)
      4. 6.4.4. Europe Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026
        1. 6.4.4.1. Europe Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026 (USD Billion)
      5. 6.4.5. Europe Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026
        1. 6.4.5.1. Europe Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026 (USD Billion)
      6. 6.4.6. Europe Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026
        1. 6.4.6.1. Europe Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
      7. 6.4.7. Germany
        1. 6.4.7.1. Germany Market size and forecast, 2016-2026 (USD Billion)
      8. 6.4.8. France
        1. 6.4.8.1. France Market size and forecast, 2016-2026 (USD Billion)
      9. 6.4.9. U.K.
        1. 6.4.9.1. U.K. Market size and forecast, 2016-2026 (USD Billion)
      10. 6.4.10. Italy
        1. 6.4.10.1. Italy Market size and forecast, 2016-2026 (USD Billion)
      11. 6.4.11. Spain
        1. 6.4.11.1. Spain Market size and forecast, 2016-2026 (USD Billion)
      12. 6.4.12. Rest of Europe
        1. 6.4.12.1. Rest of Europe Market size and forecast, 2016-2026 (USD Billion)
    5. 6.5. Asia Pacific
      1. 6.5.1. Asia Pacific Augmented and Virtual Reality Market size and forecast, 2016-2026
      2. 6.5.2. Asia Pacific Augmented and Virtual Reality Market, by Country, 2019&2026 (USD Billion)
      3. 6.5.3. Asia Pacific Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026
        1. 6.5.3.1. Asia Pacific Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026 (USD Billion)
      4. 6.5.4. Asia Pacific Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026
        1. 6.5.4.1. Asia Pacific Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026 (USD Billion)
      5. 6.5.5. Asia Pacific Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026
        1. 6.5.5.1. Asia Pacific Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026 (USD Billion)
      6. 6.5.6. Asia Pacific Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026
        1. 6.5.6.1. Asia Pacific Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
      7. 6.5.7. China
        1. 6.5.7.1. China Market size and forecast, 2016-2026 (USD Billion)
      8. 6.5.8. Japan
        1. 6.5.8.1. Japan Market size and forecast, 2016-2026 (USD Billion)
      9. 6.5.9. India
        1. 6.5.9.1. India Market size and forecast, 2016-2026 (USD Billion)
      10. 6.5.10. South Korea
        1. 6.5.10.1. South Korea Market size and forecast, 2016-2026 (USD Billion)
      11. 6.5.11. South-East Asia
        1. 6.5.11.1. South-East Asia Market size and forecast, 2016-2026 (USD Billion)
      12. 6.5.12. Rest of Asia Pacific
        1. 6.5.12.1. Rest of Asia Pacific Market size and forecast, 2016-2026 (USD Billion)
    6. 6.6. Latin America
      1. 6.6.1. Latin America Augmented and Virtual Reality Market size and forecast, 2016-2026
      2. 6.6.2. Latin America Augmented and Virtual Reality Market, by Country, 2019&2026 (USD Billion)
      3. 6.6.3. Latin America Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026
        1. 6.6.3.1. Latin America Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026 (USD Billion)
      4. 6.6.4. Latin America Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026
        1. 6.6.4.1. Latin America Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026 (USD Billion)
      5. 6.6.5. Latin America Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026
        1. 6.6.5.1. Latin America Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026 (USD Billion)
      6. 6.6.6. Latin America Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026
        1. 6.6.6.1. Latin America Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
      7. 6.6.7. Brazil
        1. 6.6.7.1. Brazil Market size and forecast, 2016-2026 (USD Billion)
      8. 6.6.8. Mexico
        1. 6.6.8.1. Mexico Market size and forecast, 2016-2026 (USD Billion)
      9. 6.6.9. Rest of Latin America
        1. 6.6.9.1. Rest of Latin America Market size and forecast, 2016-2026 (USD Billion)
    7. 6.7. The Middle-East and Africa
      1. 6.7.1. The Middle-East and Africa Augmented and Virtual Reality Market size and forecast, 2016-2026
      2. 6.7.2. The Middle-East and Africa Augmented and Virtual Reality Market, by Country, 2019&2026 (USD Billion)
      3. 6.7.3. The Middle-East and Africa Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026
        1. 6.7.3.1. The Middle-East and Africa Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026 (USD Billion)
      4. 6.7.4. The Middle-East and Africa Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026
        1. 6.7.4.1. The Middle-East and Africa Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026 (USD Billion)
      5. 6.7.5. The Middle-East and Africa Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026
        1. 6.7.5.1. The Middle-East and Africa Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026 (USD Billion)
      6. 6.7.6. The Middle-East and Africa Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026
        1. 6.7.6.1. The Middle-East and Africa Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
      7. 6.7.7. GCC Countries
        1. 6.7.7.1. GCC Countries Market size and forecast, 2016-2026 (USD Billion)
      8. 6.7.8. South Africa
        1. 6.7.8.1. South Africa Market size and forecast, 2016-2026 (USD Billion)
      9. 6.7.9. Rest of Middle-East Africa
        1. 6.7.9.1. Rest of Middle-East Africa Market size and forecast, 2016-2026 (USD Billion)
  7. CHAPTER 7. Augmented and Virtual Reality market – Competitive Landscape
    1. 7.1. Competitor Market Share – Revenue
    2. 7.2. Market Concentration Rate Analysis, Top 3 and Top 5 Players
    3. 7.3. Strategic Development
      1. 7.3.1. Acquisitions and Mergers
      2. 7.3.2. New Products
      3. 7.3.3. Research & Development Activities
  8. CHAPTER 8. Company Profiles
    1. 8.1. Sony
      1. 8.1.1. Company Overview
      2. 8.1.2. Sony Revenue and Gross Margin
      3. 8.1.3. Product portfolio
      4. 8.1.4. Recent initiatives
    2. 8.2. HTC
      1. 8.2.1. Company Overview
      2. 8.2.2. HTC Revenue and Gross Margin
      3. 8.2.3. Product portfolio
      4. 8.2.4. Recent initiatives
    3. 8.3. Microsoft
      1. 8.3.1. Company Overview
      2. 8.3.2. Microsoft Revenue and Gross Margin
      3. 8.3.3. Product portfolio
      4. 8.3.4. Recent initiatives
    4. 8.4. PTC
      1. 8.4.1. Company Overview
      2. 8.4.2. PTC Revenue and Gross Margin
      3. 8.4.3. Product portfolio
      4. 8.4.4. Recent initiatives
    5. 8.5. Google
      1. 8.5.1. Company Overview
      2. 8.5.2. Google Revenue and Gross Margin
      3. 8.5.3. Product portfolio
      4. 8.5.4. Recent initiatives
    6. 8.6. Samsung Electronics
      1. 8.6.1. Company Overview
      2. 8.6.2. Samsung Electronics Revenue and Gross Margin
      3. 8.6.3. Product portfolio
      4. 8.6.4. Recent initiatives
    7. 8.7. Zugara
      1. 8.7.1. Company Overview
      2. 8.7.2. Zugara Revenue and Gross Margin
      3. 8.7.3. Product portfolio
      4. 8.7.4. Recent initiatives
    8. 8.8. DAQRI
      1. 8.8.1. Company Overview
      2. 8.8.2. DAQRI Revenue and Gross Margin
      3. 8.8.3. Product portfolio
      4. 8.8.4. Recent initiatives
    9. 8.9. Wikitude
      1. 8.9.1. Company Overview
      2. 8.9.2. Wikitude Revenue and Gross Margin
      3. 8.9.3. Product portfolio
      4. 8.9.4. Recent initiatives
    10. 8.10. Upskill
      1. 8.10.1. Company Overview
      2. 8.10.2. Upskill Revenue and Gross Margin
      3. 8.10.3. Product portfolio
      4. 8.10.4. Recent initiatives
    11. 8.11. Oculus
      1. 8.11.1. Company Overview
      2. 8.11.2. Oculus Revenue and Gross Margin
      3. 8.11.3. Product portfolio
      4. 8.11.4. Recent initiatives
    12. 8.12. Blippar
      1. 8.12.1. Company Overview
      2. 8.12.2. Blippar Revenue and Gross Margin
      3. 8.12.3. Product portfolio
      4. 8.12.4. Recent initiatives
    13. 8.13. Magic Leap
      1. 8.13.1. Company Overview
      2. 8.13.2. Magic Leap Revenue and Gross Margin
      3. 8.13.3. Product portfolio
      4. 8.13.4. Recent initiatives
    14. 8.14. Osterhout Design Group
      1. 8.14.1. Company Overview
      2. 8.14.2. Osterhout Design Group Revenue and Gross Margin
      3. 8.14.3. Product portfolio
      4. 8.14.4. Recent initiatives
    15. 8.15. Upskill
      1. 8.15.1. Company Overview
      2. 8.15.2. Upskill Revenue and Gross Margin
      3. 8.15.3. Product portfolio
      4. 8.15.4. Recent initiatives
    16. 8.16. Continental
      1. 8.16.1. Company Overview
      2. 8.16.2. Continental Revenue and Gross Margin
      3. 8.16.3. Product portfolio
      4. 8.16.4. Recent initiatives
    17. 8.17. Visteon
      1. 8.17.1. Company Overview
      2. 8.17.2. Visteon Revenue and Gross Margin
      3. 8.17.3. Product portfolio
      4. 8.17.4. Recent initiatives
    18. 8.18. EON Reality
      1. 8.18.1. Company Overview
      2. 8.18.2. EON Reality Revenue and Gross Margin
      3. 8.18.3. Product portfolio
      4. 8.18.4. Recent initiatives
  9. CHAPTER 9. Augmented and Virtual Reality — Industry Analysis
    1. 9.1. Augmented and Virtual Reality Market – Key Trends
      1. 9.1.1. Market Drivers
      2. 9.1.2. Market Restraints
      3. 9.1.3. Market Opportunities
    2. 9.2. Value Chain Analysis
    3. 9.3. Technology Roadmap and Timeline
    4. 9.4. Augmented and Virtual Reality Market – Attractiveness Analysis
      1. 9.4.1. By By Device Analysis
      2. 9.4.2. By By Segment Analysis
      3. 9.4.3. By By Application Analysis
      4. 9.4.4. By Vertical Industry Segment Analysis
      5. 9.4.5. By Region
  10. CHAPTER 10. Marketing Strategy Analysis, Distributors
    1. 10.1. Marketing Channel
    2. 10.2. Direct Marketing
    3. 10.3. Indirect Marketing
    4. 10.4. Marketing Channel Development Trend
    5. 10.5. Economic/Political Environmental Change
  11. CHAPTER 11. Report Conclusion
  12. CHAPTER 12. Research Approach & Methodology
    1. 12.1. Report Description
    2. 12.2. Research Scope
    3. 12.3. Research Methodology
      1. 12.3.1. Secondary Research
      2. 12.3.2. Primary Research
      3. 12.3.3. Models
        1. 12.3.3.1. Company Share Analysis Model
        2. 12.3.3.2. Revenue Based Modeling
        3. 12.3.3.3. Research Limitations

        List of Figures

        FIG. 1    Global Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 2    Global Augmented and Virtual Reality Market Share, by By Device Analysis, 2019&2026 (USD Billion)
        FIG. 3    Global Head-Mounted Display (HMD) Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 4    Global Handheld Device Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 5    Global Head-Up Display (HUD) Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 6    Global Projector and Display Wall Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 7    Global Gesture-Tracking Device Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 8    Global Others Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 9    Global Augmented and Virtual Reality Market Share, by By Segment Analysis, 2019&2026 (USD Billion)
        FIG. 10    Global Hardware Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 11    Global Software Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 12    Global Augmented and Virtual Reality Market Share, by By Application Analysis, 2019&2026 (USD Billion)
        FIG. 13    Global Consumer Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 14    Global Commercial Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 15    Global Enterprise Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 16    Global Augmented and Virtual Reality Market Share, by Vertical Industry Segment Analysis, 2019&2026 (USD Billion)
        FIG. 17    Global Entertainment & Media Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 18    Global Gaming Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 19    Global Aerospace & Defense Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 20    Global Manufacturing Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 21    Global Retail Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 22    Global Education Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 23    Global Healthcare Augmented and Virtual Reality Market, 2016-2026 (USD Billion)
        FIG. 24    Global Augmented and Virtual Reality Market Share, by Region, 2019&2026
        FIG. 25    North America Augmented and Virtual Reality Market, 2016-2026
        FIG. 26    U.S. Augmented and Virtual Reality Market, 2016-2026
        FIG. 27    Canada Augmented and Virtual Reality Market, 2016-2026
        FIG. 28    Europe Augmented and Virtual Reality Market, 2016-2026
        FIG. 29    Germany Augmented and Virtual Reality Market, 2016-2026
        FIG. 30    France Augmented and Virtual Reality Market, 2016-2026
        FIG. 31    U.K. Augmented and Virtual Reality Market, 2016-2026
        FIG. 32    Italy Augmented and Virtual Reality Market, 2016-2026
        FIG. 33    Spain Augmented and Virtual Reality Market, 2016-2026
        FIG. 34    Rest of Europe Augmented and Virtual Reality Market, 2016-2026
        FIG. 35    Asia Pacific Augmented and Virtual Reality Market, 2016-2026
        FIG. 36    China Augmented and Virtual Reality Market, 2016-2026
        FIG. 37    Japan Augmented and Virtual Reality Market, 2016-2026
        FIG. 38    India Augmented and Virtual Reality Market, 2016-2026
        FIG. 39    South  Korea Augmented and Virtual Reality Market, 2016-2026
        FIG. 40    South-East Asia Augmented and Virtual Reality Market, 2016-2026
        FIG. 41    Rest of Asia Pacific Augmented and Virtual Reality Market, 2016-2026
        FIG. 42    Latin America Augmented and Virtual Reality Market, 2016-2026
        FIG. 43    Brazil Augmented and Virtual Reality Market, 2016-2026
        FIG. 44    Mexico Augmented and Virtual Reality Market, 2016-2026
        FIG. 45    Rest of Latin America Augmented and Virtual Reality Market, 2016-2026
        FIG. 46    The Middle-East and Africa Augmented and Virtual Reality Market, 2016-2026
        FIG. 47    GCC Countries Augmented and Virtual Reality Market, 2016-2026
        FIG. 48    South Africa Augmented and Virtual Reality Market, 2016-2026
        FIG. 49    Rest of Middle-East Africa Augmented and Virtual Reality Market, 2016-2026
        FIG. 50    Competitor Market Share – Revenue
        FIG. 51    Sony Revenue and Growth Rate
        FIG. 52    Sony Market Share
        FIG. 53    HTC Revenue and Growth Rate
        FIG. 54    HTC Market Share
        FIG. 55    Microsoft Revenue and Growth Rate
        FIG. 56    Microsoft Market Share
        FIG. 57    PTC Revenue and Growth Rate
        FIG. 58    PTC Market Share
        FIG. 59    Google Revenue and Growth Rate
        FIG. 60    Google Market Share
        FIG. 61    Samsung Electronics Revenue and Growth Rate
        FIG. 62    Samsung Electronics Market Share
        FIG. 63    Zugara Revenue and Growth Rate
        FIG. 64    Zugara Market Share
        FIG. 65    DAQRI Revenue and Growth Rate
        FIG. 66    DAQRI Market Share
        FIG. 67    Wikitude Revenue and Growth Rate
        FIG. 68    Wikitude Market Share
        FIG. 69    Upskill Revenue and Growth Rate
        FIG. 70    Upskill Market Share
        FIG. 71    Oculus Revenue and Growth Rate
        FIG. 72    Oculus Market Share
        FIG. 73    Blippar Revenue and Growth Rate
        FIG. 74    Blippar Market Share
        FIG. 75    Magic Leap Revenue and Growth Rate
        FIG. 76    Magic Leap Market Share
        FIG. 77    Osterhout Design Group Revenue and Growth Rate
        FIG. 78    Osterhout Design Group Market Share
        FIG. 79    Upskill Revenue and Growth Rate
        FIG. 80    Upskill Market Share
        FIG. 81    Continental Revenue and Growth Rate
        FIG. 82    Continental Market Share
        FIG. 83    Visteon Revenue and Growth Rate
        FIG. 84    Visteon Market Share
        FIG. 85    EON Reality Revenue and Growth Rate
        FIG. 86    EON Reality Market Share
        FIG. 87    Market Dynamics
        FIG. 88    Global Augmented and Virtual Reality – Value Chain Analysis
        FIG. 89    Technology Roadmap and Timeline
        FIG. 90    Market Attractiveness Analysis – By By Device Analysis
        FIG. 91    Market Attractiveness Analysis – By By Segment Analysis
        FIG. 92    Market Attractiveness Analysis – By By Application Analysis
        FIG. 93    Market Attractiveness Analysis – By Vertical Industry Segment Analysis
        FIG. 94    Market Attractiveness Analysis – By Region
        FIG. 95    Market Channel
        FIG. 96    Marketing Channel Development Trend
        FIG. 97    Growth in World Gross Product, 2008-2019


        List of Tables

        TABLE 1    Global Augmented and Virtual Reality Market, 2019&2026 (USD Billion)
        TABLE 2    Global Augmented and Virtual Reality market, by By Device Analysis, 2016-2026 (USD Billion)
        TABLE 3    Global Augmented and Virtual Reality market, by By Segment Analysis, 2016-2026 (USD Billion)
        TABLE 4    Global Augmented and Virtual Reality market, by By Application Analysis, 2016-2026 (USD Billion)
        TABLE 5    Global Augmented and Virtual Reality market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
        TABLE 6    Global Augmented and Virtual Reality market, by Region, 2016-2026 (USD Billion)
        TABLE 7    North America Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026 (USD Billion)
        TABLE 8    North America Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026 (USD Billion)
        TABLE 9    North America Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026 (USD Billion)
        TABLE 10    North America Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
        TABLE 11    Europe Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026 (USD Billion)
        TABLE 12    Europe Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026 (USD Billion)
        TABLE 13    Europe Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026 (USD Billion)
        TABLE 14    Europe Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
        TABLE 15    Asia Pacific Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026 (USD Billion)
        TABLE 16    Asia Pacific Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026 (USD Billion)
        TABLE 17    Asia Pacific Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026 (USD Billion)
        TABLE 18    Asia Pacific Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
        TABLE 19    Latin America Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026 (USD Billion)
        TABLE 20    Latin America Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026 (USD Billion)
        TABLE 21    Latin America Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026 (USD Billion)
        TABLE 22    Latin America Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
        TABLE 23    The Middle-East and Africa Augmented and Virtual Reality Market, by By Device Analysis, 2016-2026 (USD Billion)
        TABLE 24    The Middle-East and Africa Augmented and Virtual Reality Market, by By Segment Analysis, 2016-2026 (USD Billion)
        TABLE 25    The Middle-East and Africa Augmented and Virtual Reality Market, by By Application Analysis, 2016-2026 (USD Billion)
        TABLE 26    The Middle-East and Africa Augmented and Virtual Reality Market, by Vertical Industry Segment Analysis, 2016-2026 (USD Billion)
        TABLE 27    Global Augmented and Virtual Reality Market - Company Revenue Analysis 2016-2019 (USD Billion)
        TABLE 28    Global Augmented and Virtual Reality Market - Company Revenue Share Analysis 2016-2019(%)
        TABLE 29    Acquisitions and Mergers
        TABLE 30    New Product/Service Launch
        TABLE 31    Research & Development Activities
        TABLE 32    Market Drivers
        TABLE 33    Market Restraints
        TABLE 34    Market Opportunities
         

Key Insights from Primary Research

  • According to the primary investigator operating in the global augmented and virtual reality market, the market was valued at USD 10 billion in 2019 and is expected to be valued around USD 305 billion by the end of 2026.
  • The augmented and virtual reality market is predicted to witness a significant growth of nearly 62% during 2020-2026.
  • By device analysis, the head-mounted display segment was valued at around USD 7 billion in 2019 and is anticipated to grow in the future years due to the use of HMD in various applications such as gaming, military and medical.
  • By segment analysis, the hardware segment led the market with a share of 52 % attributed to use in various devices such as sensors, glass, and other accessories.
  • On the basis of application analysis, the consumer segment led the market in 2019, and it was valued at USD 9 billion.
  • On the basis of industry vertical segment, in 2019, the gaming segment-headed the market with USD 5 billion in 2019 and is anticipated to witness the major growth over the forecast period.

Key Recommendations from Analysts

  • Our analysts recommend that the gaming segment is anticipated to boost the augmented and virtual reality market owing to the increasing interest of the young generation and better user experience in various games provided by AR/VR technology.
  • Due to growing demands for AR and VR devices, the consumer segment may create lucrative opportunities for augmented and virtual reality market in the coming years.
  • Increasing demands for AR/VR technology in software is anticipated to boost the market over the forecast period.
  • New innovations in the head-mounted display and growing applications in HMD for various purposes like medicine, engineering and military is projected to foresee the market growth in the future years.
  • Due to the huge growth in IT industries and faster adoption of AR/VR across various technologies in the Asia-Pacific region, our analyst predicted that the Asia-Pacific region will record the fastest growth in the global augmented and virtual reality market.
  • Due to the adoption of AR/VR technology and the rising demand for AR/VR, the augmented and virtual reality market is anticipated to share the highest growth in the future years.

Market AttractivenessBy Application Analysis

Augmented and Virtual Reality Market

Industry Major Market Players

  • Sony
  • HTC
  • Microsoft
  • PTC
  • Google
  • Samsung Electronics
  • Zugara
  • DAQRI
  • Wikitude
  • Upskill
  • Oculus
  • Blippar
  • Magic Leap
  • Osterhout Design Group
  • Upskill
  • Continental
  • Visteon
  • EON Reality

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