Vegan Noodles Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[223+ Pages Report] According to Facts and Factors, the global vegan noodles market size was valued at USD 151.23 million in 2022 and is likely to surpass USD 264.81 million by the end of 2030. The vegan noodles industry is expected to grow with a CAGR of 7.29% during the forecast period.

Market Overview

Vegan noodles refer to pasta or noodle products that are prepared from plant-based materials without any inclusion of animal by-products. These products are prepared for individuals following vegan diets, which do not include any animal products like eggs, dairy, meat, or other by-products. Vegan noodles offer a similar taste to traditional animal-based noodles. These noodles are highly advantageous to individuals with certain preferences or dietary restrictions.

Key Insights

• As per the analysis shared by our research analyst, the global vegan noodles market size is estimated to grow annually at a CAGR of around 7.29% over the forecast period (2023-2030).
• In terms of revenue, the global vegan noodles market size was valued at around USD 151.23 million in 2022 and is projected to reach USD 264.81 million by 2030.
• Growing demand for plant-based food is driving the growth of the global vegan noodles market.
• Based on the type, the soy noodle segment is growing at a high rate and is projected to dominate the global market.
• Based on the ingredients, the rice noodle segment is projected to swipe the largest market share.
• Based on the distribution channel, the online segment accounts for the largest share of the global market.
• Based on region, Asia Pacific is expected to dominate the global market during the forecast period.           

Growth Drivers

• Growing demand for plant-based food is likely to drive the growth of the global market.

The increasing popularity of plant-based meals like vegetarian or vegan is one of the major reasons for the growth of the global vegan noodles market. Also, an increasing number of consumers are looking forward to plant-based alternatives to traditional animal-based food. Manufacturers are coming up with several unique and innovative products to align with the growing dietary choices of the people.

Moreover, consumers are becoming more health conscious and therefore looking forward to munching over the healthier options, which in turn is also likely to support the growth of the global market. Additionally, the increasing cases of cholesterol, saturated fats, and other health diseases is diverting people from animal-based diets to vegan lifestyle, which will also accentuate demand for vegan noodles.

For instance, Nestle Malaysia came up with two unique flavors of noodles instead of powder to offer an intense taste in 2022.

Restraints

• Limited awareness and price sensitivity are likely to hamper the growth of the global market.

Despite the heavy growth of the plant-based food sector, there are still a number of people who are unaware of the advantages of vegan diets, which is likely to be a big reason for the slow growth of the market. Moreover, a large pool of consumers think vegan, and specialty food meals are premium items, and therefore, it is expected to deter the growth of the vegan noodles industry in the forthcoming years.

Opportunities

• Marketing and branding are likely to offer growth opportunities in the global market.

Manufacturing and food companies are focusing on intensifying marketing campaigns to promote vegan products all across the globe. Effective marketing strategies adopted by companies, like clear labeling and transparent processes, are further likely to contribute to the growing interest of people in vegan food products.

Therefore, such a landscape is likely to widen the scope of the global vegan noodles market. For instance, Foodie Noddle launched clean-label rice noodles in July 2022 in Thailand with all organic ingredients.

Challenges

• Regulatory compliance and supply chain disruptions are the major challenges in the global market.

Labeling and food safety regulations in the industry are a little complex. Assuring the right complaint labeling, including the allergen declaration, is a challenge for small producers and manufacturers. Moreover, ensuring a consistent supply chain is a big task for food companies. Seasonal variation in crop availability and inconsistency in sourcing will negatively impact the growth trajectory of the global vegan noodles market.

Segmentation Analysis

The global vegan noodles market can be segmented into type, ingredient, distribution channel, and region.

By type, the market can be segmented into soy, udon, ramen, pasta, and others. The soy noodle segment accounts for the largest share of the vegan noodles industry. Soy is prepared from soybean flour, and they are known for their great chewy texture and high protein content. Soy is widely used in numerous Asian dishes like cold noodle salads, soup, stir-fries, and several others.

However, Udon noodles have also gained popularity among consumers in recent years because of their neutral flavor, which helps cooks come up with their signature texture and taste. Udon noodles are chewy and thick Japanese noodles that are widely used in various dishes like Tempura Udon and Kitsune Udon.

By ingredient, the market can be segmented into mung beans, lentils, quinoa, rice, wheat, and other alternative flours. The rice noodle segment is expected to swipe the largest share of the global vegan noodles market during the forecast period. Rice noodle is a staple food item in several countries. Cuisines like pho and pad Thai include rice noodles, and therefore, its high popularity is likely to benefit the segment in the coming years.

Also, these come in various thicknesses, which offer a high versatility in cooking. The wheat noodles segment is also likely to grow significantly during the forecast period because of the growing popularity of wheat-based products globally.

By distribution channel, the market can be segmented into online retailers, health food stores, supermarkets, and others. The online segment is projected to dominate the vegan noodles industry because of the growing e-commerce platforms like mobile apps and websites. Consumers can select, browse, and choose among various vegan noodles of their own choice according to their preferences, which in turn has significantly helped the online channel to grow expediently in recent years.

The supermarket segment is also likely to witness a steady growth rate during the forecast period due to the high popularity of traditional brick-and-mortar retail outlets. Supermarkets are renovating their structure to gain a competitive edge in the global market. They have dedicated a particular section for plant-based or organic products in the market, which helps shoppers easily find vegan noodles alongside other groceries.

Report Scope

Regional Analysis

• Asia Pacific to dominate the global market during the forecast period.

Asia Pacific is expected to experience a heavy growth rate in the global vegan noodles market during the forecast period because of various factors like environmental sustainability, increased health awareness, and the growing popularity of plant-based diets. Asian countries are known for plant-based or vegetarian cultural dietary cuisines. Traditional Asian cuisines include plant-based noodles and other plant ingredients. Therefore, the long history of the region in plant-based dishes is likely to favor the growth of the market in the forthcoming years.

Moreover, the growing urbanization and industrialization in the region have significantly propelled the living standard and the disposable income of the people. Nowadays, people are increasingly focusing on their health and fitness, which is expected to drive the demand for healthier food meal options.

North America is also expected to witness significant growth in the global vegan noodles industry due to the increasing shift of people towards plant-based food and lifestyles. Moreover, the presence of leading market players in the region is further expected to positively impact the growth trajectory of the regional market.

Food manufacturers in the region are coming up with innovative products and developments in the region to cater to the growing demand for vegan noodles from a large consumer base. For instance, the China ASEAN Expo started a rice noodle conference in May 2019. The trade fair includes the exhibition of cooking training, raw materials, condiments, equipment, and technologies.

Competitive Analysis

The key players in the global vegan noodles market include:

• Annie Chun's 
• Lotus Foods 
• Explore Cuisine 
• House Foods 
• King Soba 
• Thai Kitchen 
• Seeds of Change 
• Koyo 
• Organic Planet 
• Simply Asia 
• House Foods America Corporation 
• Dr. McDougall's Right Foods 
• Myramen Inc. 
• Nissin Food Products Co. Ltd. 

For instance, Momofuku innovated cleaner instant noodles in August 2021. The product is the result of a huge transformation by a renowned Japanese post-pandemic.

The global vegan noodles market is segmented as follows:

By Type Segment Analysis

• Soy
• Udon
• Ramen
• Pasta
• Others

By Ingredient Segment Analysis

• Mung Beans
• Lentils
• Quinoa
• Rice
• Wheat
• Other Alternative Flours

By Distribution Channel Segment Analysis

• Online Retailers
• Health Food Stores
• Supermarkets
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America