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Decorative Coatings Market Size, Share Global Analysis Report, 2020–2026

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Decorative Coatings Market By Type (Acrylic, Alkyd, Vinyl, Polyurethane, and Others), and By Technology (Waterborne, Solventborne, and Powder Coating): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecast 2020–2026

Industry Insights

[182+ Pages Report] According to the report published by Facts Factors, the global decorative coatings market size was worth around USD 68 billion in 2019 and is predicted to grow to around USD 84 billion by 2026 with a compound annual growth rate (CAGR) of roughly 4.4% between 2020 and 2026. The report analyzes the global decorative coatings market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the decorative coatings market.

Decorative Coatings Market Size

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This specialized and expertise oriented industry research report scrutinizes the technical and commercial business outlook of the Decorative Coatings industry. The report analyzes and declares the historical and current trends analysis of the Decorative Coatings industry and subsequently recommends the projected trends anticipated to be observed in the Decorative Coatings market during the upcoming years.

The Decorative Coatings market report analyzes and notifies the industry statistics at the global as well as regional and country levels in order to acquire a thorough perspective of the entire Decorative Coatings market. The historical and past insights are provided for FY 2016 to FY 2019 whereas projected trends are delivered for FY 2020 to FY 2026. The quantitative and numerical data is represented in terms of value (USD Million) from FY 2016 – 2026.

logoKey Insights from Primary Research

  • According to the primary CXO’s of the global Decorative Coatings market, the market is estimated to witness a substantial growth of nearly 4.4% over the forecast period.
  • The market was valued at USD 68 billion, in 2019 and is expected to be valued over USD 84 billion.
  • On the basis of the type segment, Acrylic dominated the global Decorative Coatings market in 2019. In terms of revenue, it accounted for more than a 30% share of the total market in 2019.
  • Asia Pacific market is expected to be the fastest growing region for Decorative Coatings over the forecast period owing to growing investments for R&D and presence of construction and chemical companies in the region.
  • By geography, the North America region headed the market with a share of above 31%, in 2019.

logoKey Recommendations from Analysts

  • Higher prevalence of sustainable paints, technological advances, high unmet industry needs major factors that are expected to drive the development in the near future.
  • The strategic developments such as regional expansion, product innovations and on-going research and developments by the major companies such as Kansai Paint Co. Ltd., AkzoNobel Coatings NV, Sherwin-Williams Co., etc. is likely to boom the market’s growth over the up-coming years.
  • Our analysts recommend that the Asia Pacific region is predicted to witness a significant growth attributed to the growing demand for Decorative Coatings from China and India.      
  • Expansion of construction and chemical companies especially in emerging market is antipicated to fuel the demand for Decorative Coatings in the developing regions over the forthcoming years.
  • Strengthening the distribution channel and growing availability of bipolar disorder drugs online may also help the major player to cater the lucrative growth of the market over the years to come.

logoMarket Share Analysis by Technology

The quantitative data is further underlined and reinforced by comprehensive qualitative data which comprises various across-the-board market dynamics. The rationales which directly or indirectly impact the Decorative Coatings industry are exemplified through parameters such as growth drivers, restraints, challenges, and opportunities among other impacting factors.

Throughout our research report, we have encompassed all the proven models and tools of industry analysis and extensively illustrated all the key business strategies and business models adopted in the Decorative Coatings industry. The report provides an all-inclusive and detailed competitive landscape prevalent in the Decorative Coatings market.

The report utilizes established industry analysis tools and models such as Porter’s Five Forces framework to analyze and recognize critical business strategies adopted by various stakeholders involved in the entire value chain of the Decorative Coatings industry. The Decorative Coatings market report additionally employs SWOT analysis and PESTLE analysis models for further in-depth analysis.

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market position in the Decorative Coatings sector. Key strategic developments in the Decorative Coatings market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the Decorative Coatings market are appropriately highlighted in the report.

The Decorative Coatings market research report delivers an acute valuation and taxonomy of the Decorative Coatings industry by practically splitting the market on the basis of different types, category and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026.

The regional segmentation of the Decorative Coatings industry includes the complete classification of all the major continents including North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Further, country-wise data for the Decorative Coatings industry is provided for the leading economies of the world.

Growing consumer awareness of decorative ideas and designs and increasing craze for home decoration accelerate the expansion of the worldwide decorative coatings industry. The concept of Do-It-Yourself (DIY) has prompted many interior designers and art practitioners to embrace this type of coating, resulting in customers focusing on attractive ideas for decorating their residential properties. The widespread use of color customisation in the automotive industry is also one of the factors driving the growth of the global market for decorative coatings. Nevertheless, increasing demand for environmentally friendly products to create a safe and healthy home atmosphere has increased global appetite for liquid-based decorative coatings.

Decorating an exquisite decorated house that gives both inside and outside a royal feel is a trend and is often referred to as a novelty piece. This also raises the demand for goods and drives an increase in the market for decorative coatings. The increasing population is the result of large-scale urbanization around the world, which leads to the need to build houses, leading to increased demand for decorative coatings. New product expansion, mergers, acquisitions and joint ventures are main strategies that global market players are taking to increase demand for decorative coatings.

The Decorative Coatings market is segmented based on type, technology and region. On the basis of type segmentation, the market is classified into Acrylic, Alkyd, Vinyl, Polyurethane, Others. Based on technology, the marke is bifurcated into Waterborne, Solventborne , and Powder Coating.

logoReport Scope

Report Attribute


Market Size in 2019

USD 68 Billion

Projected Market Size in 2026

USD 84 Billion

CAGR Growth Rate

4.4% CAGR

Base Year


Forecast Years


Key Market Players

Kansai Paint Co. Ltd., AkzoNobel Coatings NV, Sherwin-Williams Co., DuPont Coatings and Color, Technologies Group, ICI Paints, BASF Coatings AG, Dow Coating Materials., PPG Industries Inc., Hempel A/S, The Valspar Corporation, Ashland Inc., RPM International Inc., and Others.

Key Segment

By Type, By Technology, By Region

Major Regions Covered

North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa

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logoSome of the leading players in the global market include

  • Kansai Paint Co. Ltd.
  • AkzoNobel Coatings NV
  • Sherwin-Williams Co.
  • DuPont Coatings and Color
  • Technologies Group
  • ICI Paints
  • BASF Coatings AG
  • Dow Coating Materials.
  • PPG Industries Inc.
  • Hempel A/S
  • The Valspar Corporation
  • Ashland Inc.
  • RPM International Inc.

The taxonomy of the Decorative Coatings industry by its scope and segmentation is as follows:

logoBy Type Segmentation Analysis

  • Acrylic
  • Alkyd
  • Vinyl
  • Polyurethane
  • Others

logoBy Technology Segmentation Analysis

  • Waterborne
  • Solventborne
  • Powder Coating

logoBy Regional Segmentation Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • Germany
    • The UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa


Industry Major Market Players

  • Kansai Paint Co. Ltd.
  • AkzoNobel Coatings NV
  • Sherwin-Williams Co.
  • DuPont Coatings and Color
  • Technologies Group
  • ICI Paints
  • BASF Coatings AG
  • Dow Coating Materials.
  • PPG Industries Inc.
  • Hempel A/S
  • The Valspar Corporation
  • Ashland Inc.
  • RPM International Inc.