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Push Notifications Software Market Size, Share Global Analysis Report, 2018 – 2025

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Push Notifications Software Market By Type (Local Notification and Remote Notification), By End-User (PC, Cloud, and Mobile), and By Product (Web Push and Mobile Push): Global Industry Perspective, Comprehensive Analysis, and Forecast 2018 – 2025

Industry Insights

The report covers the forecast and analysis of the Push Notifications Software market on a global and regional level. The study provides historical data from 2015 to 2018 along with a forecast from 2019 to 2025 based on revenue (USD Million). The study includes drivers and restraints of the Push Notifications Software market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the Push Notifications Software market on a global level. 

Global Push Notifications Software Market Size

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In order to give the users of this report a comprehensive view of the Push Notifications Software market, we have included a competitive landscape and an analysis of Porter’s Five Forces model for the market. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

The report provides company market share analysis to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product & service launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the market on a global and regional basis.

The study provides a decisive view of the Push Notifications Software market by segmenting the market based on type, end-user, product, and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2019 to 2025. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

As compared to conventional tools of marketing, push notification is the most convenient one. This nominal cost of promoting the product & services for the firm through the push notification tool will propel the business growth over the forecast timeframe. Nonetheless, the number of characters in the push notifications is restricted and this can hamper the business growth during the forecast timeframe. However, push notification software is enhancing the messaging experience for the end-user, thereby generating lucrative avenues for the market over the forecast timeline.

On the basis of type, the market is divided into Local Notification and Remote Notification. In terms of end-user, the industry is classified into PC, Cloud, and Mobile. On the basis of the product, the industry is divided into Web Push and Mobile Push.

logoReport Scope

Report Attribute

Details

Market Size in 2018

USD 8,120 Million

Projected Market Size in 2025

USD 31,920 Million

Growth Rate

CAGR 20.81%

Base Year

2018

Forecast Years

2019-2025

Key Market Players

Accengage, Audioburst, Aurea, Inc., Beeem Technologies, Inc., Braze, CleverTap, Webklipper Technologies Pvt. Ltd., Netcore Solutions Pvt. Ltd., NotifyVisitors, Plot Projects, ProcessOne, Prowl, Pulsate, Regroup Mass Notification, One Signal, Inc., and Pushassist.com.

Key Segment

By Type, By End-User, By Product, and By Region

Major Regions Covered

North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa

Purchase Options

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logoSome of the key players in the market include

  • Accengage
  • Audioburst
  • Aurea Inc.
  • Beeem Technologies Inc.
  • Braze
  • CleverTap
  • Webklipper Technologies Pvt. Ltd.
  • Netcore Solutions Pvt. Ltd.
  • NotifyVisitors
  • Plot Projects
  • ProcessOne
  • Prowl
  • Pulsate
  • Regroup Mass Notification
  • One Signal Inc.
  • Pushassist.com.

This report segments the Push Notifications Software market as follows:

logo By Type Segment Analysis

  • Local Notification
  • Remote Notification

logo By End-User Segment Analysis

  • PC
  • Cloud
  • Mobile

logo By Product Segment Analysis

  • Web Push
  • Mobile Push

logoGlobal Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

Industry Major Market Players

  •  Accengage,
  •  Audioburst,
  •  Aurea Inc.,
  •  Beeem Technologies Inc.,
  •  Braze,
  •  CleverTap,
  •  Webklipper Technologies Pvt. Ltd.,
  •  Netcore Solutions Pvt. Ltd.,
  •  NotifyVisitors,
  •  Plot Projects,
  •  ProcessOne,
  •  Prowl,
  •  Pulsate,
  •  Regroup Mass Notification,
  •  One Signal Inc.,
  •  Pushassist.com.

Frequently Asked Questions

Push notification is the message that pops up on the device screen. The push notifications can be sent any time and the end-users have to use their equipment for receiving them. These push notifications are the announcements that notify the customer about the message. For instance, news, flash sale, and utility messages such as traffic, weather, and ski snow reports. It also informs the end-user about downloading a coupon, getting a customer to take any action after letting him or her acquire information pertaining to an event. The push notifications can also display the current cricket score or comprehensive information of a recently released movie.
One of the major causes for the growth of the global Push Notifications Software market is Strict enforcement of laws by government authorities mandating Push Notifications Software Market.
According to the report, the global Push Notifications Software market was valued at approximately USD 8,120 million in 2018 and is expected to reach a value of around USD 31,920 million by 2025.
The CAGR value of Push Notifications Software market is expected to be around 20.81% during 2018-2025.
The growth of the regional market during the forecast timeline is due to large-scale awareness about the push notifications software as an effective promotional or marketing tool for increasing company sales. Furthermore, rise in the use of smartphones & mobiles in countries like India will prop up the market surge in Asia Pacific zone over the forecast period. Apparently, countries like India and Japan are expected to be the major regional revenue pockets over the period from 2019 to 2025.
The global Push Notifications Software market is led by players like Accengage, Audioburst, Aurea, Inc., Beeem Technologies, Inc., Braze, CleverTap, Webklipper Technologies Pvt. Ltd., Netcore Solutions Pvt. Ltd., NotifyVisitors, Plot Projects, ProcessOne, Prowl, Pulsate, Regroup Mass Notification, One Signal, Inc and others.