P2P Fundraising Market Size, Share Global Analysis Report, 2025 - 2034

Industry Insights

[222+ Pages Report] According to Facts & Factors, the global P2P fundraising market size was worth around USD 109.35 million in 2024 and is predicted to grow to around USD 276.01 million by 2034, with a compound annual growth rate (CAGR) of roughly 12.27% between 2025 and 2034.

Market Overview

P2P, or peer-to-peer fundraising, is a strong technique in which people raise money for a cause by creating their own fundraising channels or pages and reaching out to social networks for donations. Rather than depending on an organization to gather money, supporters can actively promote the campaign, which broadens its impact and reach. It is mostly used for challenges, events, or personal achievements. It strengthens community involvement and boosts donor engagement. The global P2P fundraising market is anticipated to grow considerably over the forecast period, owing to digital transformation in fundraising, social media integration, and mobile accessibility. The inclination towards online platforms has empowered fundraising, helping people and businesses to reach larger audiences. Cloud-based technologies offer flexibility, scalability, and cost-efficiency. This enables medium and small enterprises to manage and launch fundraising campaigns effectively.

Moreover, platforms like Instagram, Facebook, and Twitter have become paramount in fueling donations and spreading awareness. Features like searchable content and 'Donate Now' badges support smooth donor engagement, broadening the reach of campaigns. In addition, with the increased proliferation of smartphones, mobile-based fundraising portals have become vital. Responsive websites and mobile applications enable donors to contribute anywhere, anytime, improving convenience and increasing donation frequency.

However, the global market is restrained by privacy and security technical issues and platform reliability concerns. Managing sensitive donor details demands strict security measures. Data misuse and breaches may lose trust and prevent potential donors, underscoring the need for strong cybersecurity protocols. Also, dependency on digital platforms increases businesses' exposure to technical glitches, cyberattacks, and downtime. These problems may hamper reputations and disturb campaigns.

Nonetheless, the global P2P fundraising industry will progress substantially through opportunities to integrate ML and AI, incorporate advancing technologies, and pursue collaborative fundraising initiatives. Integrating ML and AI may improve campaign efficiency by offering donor segmentation, predictive analytics, personalized engagement tactics, and enhanced fundraising results. Moreover, assimilating tools like VR and AR creates immersive fundraising experiences, thus improving donor participation and engagement. Also, associating with other businesses for joint campaigns boosts resources and reach, thereby positively impacting fundraising efforts.

Key Insights:

• As per the analysis shared by our research analyst, the global P2P fundraising market is estimated to grow annually at a CAGR of around 12.27% over the forecast period (2025-2034)
• In terms of revenue, the global P2P fundraising market size was valued at around USD 109.35 million in 2024 and is projected to reach USD 276.01 million by 2034.
• The P2P fundraising market is projected to grow significantly owing to the rising social media impact, changing donor behaviors, and user-friendly platforms.
• Based on deployment, the cloud-based segment is expected to lead the market, while the on-premises segment is expected to grow considerably.
• Based on the application, the SMEs segment is the dominant segment, while the large enterprises segment is projected to witness sizeable revenue over the forecast period.
• Based on end-use, the nonprofit organizations segment is expected to lead the market as compared to the educational institutions segment.
• Based on region, North America is projected to dominate the global market during the estimated period, followed by the Asia Pacific.

Growth Drivers

• How will influencer marketing and social media integration drive the P2P fundraising market growth?

Social media platforms have emerged as vital tools for fundraising campaigns. Though Facebook remains a leading platform, there is a remarkable inclination towards other platforms like LinkedIn and Instagram for such campaigns. Businesses use these platforms to reach a larger audience and efficiently engage with more potential donors. Moreover, associating with influencers helps companies to get more developed networks, improving their campaign's credibility and reach.

• Generational shifts and government & corporate support spur market growth

Gen Z and Millennials are actively participating in P2P fundraising activities. These generations value social impact and transparency, shifting their preferences towards causes that resonate with. Their comfort with and proficiency in social media and digital technologies enable them to promote and share fundraising campaigns, broadening their impact and reach.

Moreover, there is a rising trend of government and corporate sponsorships in the P2P fundraising market. The presence of high-net-worth people and prominent brands and companies strengthens government support and donations, thus improving financial support for different causes.

Restraints

• Will the ethical use of funds and transparency negatively impact the P2P fundraising market progress?

Since anyone can introduce a campaign or fundraising activity, the line between exploitation and genuine need is distorted. Many platforms evaluate campaigns, while others stop them. This results in fraud cases like disaster scams and medical emergencies. These cases reduce trust in such platforms and the entire concept of peer-to-peer fundraising. Transparency technologies like third-party verification and blockchain are growing, but are not widely accepted due to financial or technical hindrances.

In 2023, more than 18% of donors surveyed by Give.org cited 'unclear fund usage' as a key reason they didn't participate in peer-to-peer campaigns.

Opportunities

• Do the payment solutions and mobile optimization spur the growth of the P2P fundraising market?

With the increasing prevalence of smartphones, mobile optimization has become vital for peer-to-peer fundraising platforms.

In 2023, there were roughly 6.92 billion smartphone consumers worldwide, denoting 85.74% of the global population. This number has notably increased since 2016, when only 3.668 mobile users registered for 49.40 percent of the global populace that year, propelling the global P2P fundraising industry.

Platforms are incorporating mobile payment options to support secure, quick transactions, assisting the on-the-go enthusiasts. For example, Kickstarter's smartphone optimization enables consumers to fund projects smoothly through mobile.

Challenges

• Donor retention and technological barriers limit the growth of market

Sustaining donor engagement beyond primary contributions is a key challenge in the market. Several organizations find it difficult to maintain engagement, resulting in donor lassitude. Pioneering strategies are needed to create and maintain long-term relationships, impacting the success of fundraising campaigns.

Furthermore, peer-to-peer fundraising is hampered in regions with restricted internet access, such as rural areas in developing regions. Low connectivity limits the global reach of campaigns and the capability to process online donations, adversely impacting overall potential. This digital divide creates fundraising disparities, limiting the efficiency of P2P platforms in rural areas.

Report Scope

Segmentation Analysis

The global P2P fundraising market is segmented based on deployment, application, end-use, and region.

Based on deployment, the global P2P fundraising industry is divided into cloud-based and on-premises. In the worldwide market, the cloud-based segment registered a substantial market share in the previous years and is expected to lead considerably in the future. Multiple advantages of cloud solutions, like flexibility, scalability, and cost-efficiency, support this growth. These advantages increase its traction among medium and small enterprises and nonprofit organizations that lack widespread IT systems.

On the other hand, the on-premises segment will grow rapidly in the coming years, as it is increasingly favored by businesses, especially large institutions and enterprises with stringent data security requirements.

Based on application, the global market is segmented into SMEs and large enterprises. The SMEs category led the market in 2024 with a majority share. Small and medium enterprises are actively adopting P2P fundraising techniques to increase funds from a wider audience of investors, as they do not have access to modernized fundraising methods. This trend is especially witnessed in developing nations like China, Brazil, and India, where SMEs use P2P platforms for external money-raising.

Conversely, the large enterprises segment is expected to grow after SMEs, as they increasingly adopt P2P methods as a substitute source.

Based on end-use, the global P2P fundraising industry is segmented into nonprofit organizations, educational institutions, religious organizations, and others. The nonprofit organizations category captured significant market share due to its increasing use of peer-to-peer fundraising technologies to reach more audiences and raise money effectively. These organizations use social media and digital platforms to improve their fundraising efforts, allowing them to facilitate diverse campaigns and social initiatives.

However, due to strong community networks, financial needs, and mounting digital engagement, the educational institutions segment will grow notably in the coming years.

Regional Analysis

• What factors will aid North America in witnessing significant growth over the forecast period?

North America holds a leading position in the global P2P fundraising market. The region is expected to dominate over the estimated period, owing to digital adoption and technological infrastructure, the high presence of P2P fundraising platforms, corporate sponsorships, and increased social media penetration. North America brags about its developed technological infrastructure, supporting the broad adoption of digital fundraising tools. The region holds a leading number of active social media users and smartphones, which are essential for the success of these campaigns. The U.S. is home to prominent P2P fundraising platforms like GoFundMe, which has raised over USD 30 billion from over 150 million donors since its inception. These platforms have set benchmarks in the market, appealing to organizational fundraisers and individuals.

North America also has a significant dispersion of net-worth people and developed corporations that willingly invest in different causes. This financial support improved the credibility and geographic reach of P2P campaigns, motivating more businesses to adopt these techniques. Furthermore, the extensive use of social media platforms allows companies to reach a larger audience effectively and quickly. Incorporating P2P fundraising technologies with these platforms enables a smooth donation and sharing process, increasing campaign efficacy.

Asia Pacific is projected to be the second-largest region in the P2P fundraising market, driven by digital transformation, regulatory support, SME financial needs, and a cultural shift towards digital finance. Nations like China, Indonesia, and India are witnessing speedy mobile connectivity and internet penetration, streamlining the adoption of fundraising platforms. Regional governments are increasingly adopting favorable policies to endorse fintech innovations, including crowdfunding and P2P lending, thus creating a favorable environment for industry growth. The SMEs in the region usually experience difficulties in accessing conventional financing. P2P platforms offer alternative funding sources, contributing to the sector's growth. Also, there is a rising acceptance of digital financial services among businesses and consumers, fueled by the accessibility and convenience of digital platforms.

Competitive Analysis

The global P2P fundraising market is led by players like:

• Classy
• DonorDrive
• Blackbaud (TeamRaiser)
• Funraise
• Givebutter
• JustGiving
• GoFundMe
• EverydayHero
• Qgiv
• CauseVox
• OneCause
• Tiltify
• Kindful
• Fundly
• BetterNow

Key Market Trends

• Focus on accountability and transparency:

Donors significantly demand transparency in how their contributions are used. A 2023 survey found that roughly 75% of donors requested precise details about the allocation of their donations. In response, businesses are implementing data-driven approaches to demonstrate impact, offering financial transparency and regular updates to strengthen donor relations and build trust.

• Growth of cause-linked merchandise alliances:

Associating with brands to create cause-related merchandise is becoming a vital tactic in P2P fundraising. These alliances enable nonprofits to tap into the brand's clientele while offering followers tangible items that showcase their commitment to the donating cause. Besides raising funds, these partnerships also enhance brand exposure and appeal to donors.

The global P2P fundraising market is segmented as follows:

By Deployment Segment Analysis

• Cloud-Based
• On-Premises

By Application Segment Analysis

• SMEs
• Large Enterprises

By End-Use Segment Analysis

• Nonprofit Organizations
• Educational Institutions
• Religious Organizations
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America