Online On-Demand Laundry Service Market Size, Share Global Analysis Report, 2024 – 2032

Industry Insights

[228+ Pages Report] According to Facts & Factors, the global online on-demand laundry service market size in terms of revenue was valued at around USD 27.52 billion in 2023 and is expected to reach a value of USD 326.18 billion by 2032, growing at a CAGR of roughly 31.6% from 2024 to 2032. The global online on-demand laundry service market is projected to grow at a significant growth rate due to several driving factors.

Market Overview

An online on-demand laundry service is a digital platform that allows consumers to schedule and manage their laundry tasks via a mobile app or website. These services typically include pick-up, washing, drying, folding, ironing, and delivery of laundry within a specified timeframe. Customers can choose from various service packages, select their preferred cleaning methods, and pay online, all from the convenience of their home or office.

The online on-demand laundry service market has seen substantial growth in recent years, driven by changing consumer lifestyles, increasing disposable incomes, and the rising adoption of digital services. The convenience offered by these services appeals to busy professionals, urban dwellers, and anyone seeking to outsource time-consuming household chores.

Key Highlights

• The online on-demand laundry service market has registered a CAGR of 31.6% during the forecast period.
• In terms of revenue, the global online on-demand laundry service market was estimated at roughly USD 27.52 billion in 2023 and is predicted to attain a value of USD 326.18 billion by 2032.
• The online on-demand laundry service market is poised for continued growth, driven by convenience, rising disposable incomes, and technological advancements.
• Based on the service type, the laundry care segment is growing at a high rate and is projected to dominate the global market.
• Based on the end-user, the residential segment is projected to swipe the largest market share.
• By region, North America is expected to dominate the global market during the forecast period.

Growth Drivers:

• Convenience & Time Saving: The primary appeal of online on-demand laundry services is the convenience they offer. Users can schedule pickups and deliveries, track their orders, and make payments online, saving significant time and effort compared to traditional laundry methods.
• Urbanization: The rise of busy urban lifestyles with limited living space and laundry facilities fuels demand for on-demand services.
• Growing Disposable Income: As disposable incomes increase, particularly in urban areas, consumers are more willing to pay for premium services that enhance their lifestyle and provide convenience.
• Technological Advancements: Improved logistics and tracking systems, coupled with user-friendly apps, enhance the overall customer experience.

Restraints:

• Price Sensitivity: Cost remains a concern for some consumers, especially with fluctuating pricing models or hidden fees.
• Quality Concerns: Ensuring consistent quality of service and handling delicate items can be a challenge, leading to customer dissatisfaction.
• Limited Availability: These services may not be readily available in all regions or for specific laundry needs, like dry cleaning of bulky items.

Opportunities:

• Subscription Services: Offering subscription plans with regular pick-ups and discounts can attract loyal customers and increase revenue predictability.
• Eco-Friendly Practices: Emphasizing environmentally friendly detergents and sustainable packaging can appeal to eco-conscious consumers.
• Specialized Services: Catering to specific needs like delicate laundry care, stain removal, or same-day service can attract new customer segments.
• Geographic Expansion: Expanding into new markets, particularly in developing economies with growing disposable income, presents significant growth potential.

Challenges:

• Competition: The market is becoming increasingly saturated, with established players and new entrants vying for market share.
• Labor Costs: Managing a reliable and well-trained workforce can be challenging, especially with rising minimum wages in some regions.
• Customer Acquisition Costs: Attracting new customers through marketing and promotions can be expensive.

Online On-Demand Laundry Service Market: Segmentation Analysis

The global online on-demand laundry service market is segmented based on service type, end-user, and region.

By Service Type Insights

Based on Service Type, the global online on-demand laundry service market is divided into dry clean, duvet clean, laundry care, and special services. Dry cleaning is a specialized cleaning process that uses chemical solvents instead of water to clean delicate fabrics. It is suitable for garments that could be damaged by traditional washing methods, such as suits, silk dresses, and other formal wear. The demand for dry cleaning services is driven by the need for professional care for high-value and delicate clothing items. Urban professionals and households with higher disposable incomes are primary customers. The dry clean segment is expected to grow at a CAGR of approximately 29.8% from 2024 to 2032, supported by the increasing awareness and preference for professional garment care?.

Duvet cleaning involves the washing and care of large bedding items such as duvets, comforters, and blankets. This service often requires special equipment and cleaning agents to handle bulky items effectively. The demand for duvet cleaning services is driven by the need for thorough and hygienic cleaning of large bedding items, which are difficult to clean using regular home washing machines.

Laundry care holds the largest share of the global market, accounting for approximately 49.2% of the total market revenue in 2023. Laundry care services include the washing, drying, folding, and ironing of everyday clothing. This is the most common type of service offered by on-demand laundry providers, catering to the general laundry needs of households. The convenience of outsourcing regular laundry tasks is a major driver for this segment. Busy urban professionals, students, and families are significant contributors to the demand for laundry care services.

Special services include additional offerings such as stain removal, alterations, garment repairs, and the cleaning of specific items like shoes, bags, and accessories. These services cater to unique customer needs that go beyond standard laundry and dry cleaning. The growing demand for personalized and comprehensive care for various items drives this segment. Customers seeking convenience and one-stop solutions for their diverse cleaning needs are primary users of these services.

By End-User Insights

Based on End-User, the global online on-demand laundry service market is categorized into residential and commercial.

The commercial segment includes businesses such as hotels, restaurants, hospitals, gyms, and corporate offices that require regular and large-scale laundry services. These organizations rely on professional laundry services to maintain hygiene, ensure the availability of clean linens and uniforms, and manage their operational efficiency. The demand for commercial laundry services is driven by the need for consistent and high-quality laundry care in industries where hygiene and presentation are critical. The healthcare sector, in particular, requires stringent cleanliness standards, further boosting the demand for professional laundry services. The commercial segment is expected to grow at a CAGR of approximately 32.9% from 2024 to 2032.

Residential segment accounted for 64.5% of the total revenue share in 2023. The residential segment encompasses individual households that use online on-demand laundry services for their regular laundry needs. This includes washing, drying, folding, ironing, and dry cleaning of everyday clothing, bed linens, and other household fabrics. The convenience of outsourcing laundry tasks, combined with the busy lifestyles of urban dwellers, drives the demand for residential laundry services. Increasing disposable incomes and the preference for professional care of garments further fuel market growth.

Recent Developments:

In January 2023, dobiQueen in Malaysia introduced an innovative six-hour laundry service. This new offering allows customers to have their laundry picked up, thoroughly cleaned, and delivered back to them within a remarkably short timeframe of just six hours.

Report Scope

Online On-Demand Laundry Service Market: Regional Analysis

• North America dominates the global market during the forecast period

North America has held a market share of around 37.2% in 2023. North America is one of the leading regions in the online on-demand laundry service market, driven by high digital adoption rates and a busy urban population. The United States and Canada are major contributors, with consumers increasingly seeking convenient and time-saving services. This market is driven by the increasing number of dual-income households and the growing preference for outsourcing household chores?.

Europe also holds a significant share of the market, with countries like the UK, Germany, and France leading the way. The demand for premium and eco-friendly laundry services is particularly strong in this region. Consumers in Europe are more inclined towards sustainability, which drives the adoption of green practices in the laundry industry.

The Asia-Pacific region is expected to witness the fastest growth in the online on-demand laundry service market. Rapid urbanization, rising disposable incomes, and increasing internet penetration are key factors driving this growth. Countries like China, India, and Japan are seeing significant demand for convenient laundry services. The Asia-Pacific market is anticipated to grow at a CAGR of approximately 36.7% from 2024 to 2032, driven by the growing middle class and the expanding urban population?.

The Latin American market is emerging, with Brazil and Mexico being the primary contributors. The increasing number of urban households and the rise of digital literacy are driving the adoption of on-demand laundry services in this region.

The Middle East and Africa region is gradually adopting online on-demand laundry services. The market growth is driven by the rising expatriate population and the increasing number of working professionals seeking convenient laundry solutions.

Online On-Demand Laundry Service Market: List of Key Players

Some of the main competitors dominating the global online on-demand laundry service market include;

• CLEANLY
• Delivery.com
• DhobiLite
• FlyCleaners
• IHATEIRONING
• Lapels Cleaners
• Laundrapp Ltd.
• Laundryheap Ltd.
• Mulberrys Garment Care
• PML Solutions
• Rinse Inc.
• Washio
• WASHMEN
• Zipjet Ltd.

The global online on-demand laundry service market is segmented as follows:

By Service Type Segment Analysis

• Dry Clean
• Duvet Clean
• Laundry Care
  • washing
  • drying
  • folding
• Special Services
  • ironing
  • alterations

By End-User Segment Analysis

• Commercial
• Residential

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America