Global Electric Blankets Market Share Is Expected To Grow At A CAGR Of 7.71% By 2030

27-Mar-2023 | Facts and Factors

According to the Facts & Factors report, the global electric blankets market size was worth around USD 1.03 billion in 2022 and is predicted to grow to around USD 1.89 billion by 2030 with a compound annual growth rate (CAGR) of roughly 7.71% between 2023 and 2030.

The industry revolves around the production and sales or distribution of electric blankets.

These heating units have built-in systems or elements that allow the blanket to generate heat using electricity and impart warmth to the user. These products work when they are connected to an electric supply. They are designed to provide comfort to the consumer at minimum cost and especially in cold weather. It includes different types of blankets like over blankets, under blankets, and duvets. Electric pads are also a part of the industry but have limited or specific applications. Electric blankets are generally made of polyester along with some other materials like cotton or fleece which assists in improving the overall impact of the blanket. They are sold in the commercial market across price ranges and have a variety of designs, sizes, and shapes.

Browse the full “Electric Blankets Market Size, Share, Growth Analysis Report By Material (Cotton, Wool, Acrylic, Polyester, and Others), By Type (Electric Pads, Under Blankets, and Over Blankets), and By Region - Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2023 – 2030” report at https://www.fnfresearch.com/electric-blankets-market

The global electric blankets market is projected to grow owing to the increasing disposable income of the consumer group along with changing lifestyle habits. Consumers are now willing to spend extra money for higher comfort and are constantly looking for ways to upgrade living standards. Spending on bedding products not only provides comfort but is also a way of living and with an increase in dual-income families, a rise in employment rate, and other factors, the demand for bedding products including electric blankets is gradually surging.

Furthermore, the growing awareness about the benefits of using electric blankets could act as an essential growth factor. These blankets are known to provide pain relief and improve sleep quality while also being energy efficient. They are sometimes priced below traditional bedding products like comforters but provide the same result. A rise in investment toward product innovation and technological advancements is expected to work in the favor of the industry during the forecast period.

However, the global market struggles due to the presence of a large number of alternatives in the industry. Additionally, in recent times, there has been a rise in the number of reported cases related to poor-quality products being sold especially in the e-commerce sector. These illegal or low-quality items can pose a serious threat to physical safety and are causing a loss of trust among the consumer group. Price sensitivity could further limit market expansion along with growing concerns over regulatory challenges.

Product innovation and differentiation could provide growth opportunities whereas the competition from alternatives may challenge market growth.

Segmental Overview:

The global electric blankets market is segmented based on material, type, and region.

Based on material, the global market divisions are cotton, wool, acrylic, polyester, and others.

• The most common material used in electric blankets is polyester
• It is a lightweight synthetic material that is highly durable and low in maintenance since it does not require too much care
• It is an effective insulator and assists in heat-trapping when used in electric blankets
• Polyester is generally used in combination with other materials like cotton to enhance the overall performance of the blanket. For instance, this combination assists in improving comfort and provides breathability
• Polyester fabrics are generally known to last for 3 to 5 years when cared for properly

Based on type, the global market divisions are electric pads, under blankets, and over blankets

• Over blankets, segment dominated the global industry in 2022
• This type is typically designed to be put as a top layer on the couch or a bed
• It is often made of plush and soft material so that it can impart comfort and warmth
• Under blankets and electric pads are popular as well but they are generally limited in application since they have specific roles to play
• For instance, electric pads are used to relieve muscle cramps or soreness
• A typical electric blanket uses 50 to 200 watts of electricity

Regional Overview: 

Asia-Pacific is projected to register the highest growth in the electric blankets market with countries like India, China, and Japan acting as major contributors. China is currently the largest producer and exporter of electric blankets. The changing lifestyle habits and growing awareness along with the rise in the number of players offering innovative products in the segment are leading causes of regional growth.

North America and Europe are anticipated to register high CAGR driven by the lowering temperatures the regions are registering over a couple of years leading to the government undertaking multiple initiatives to assist the poor in managing cold weather by providing them with electric blankets. Furthermore, the presence of dominant players in North America and Europe further adds to their revenue.

Report Scope

Competitive Landscape:

The global electric blankets market is led by players like Koninklijke Philips N.V., Biddeford Blankets LLC, Sunbeam Corporation, De'Longhi Group, Perfect Fit Industries, Soft Heat, Electric Blanket Institute, Slumberdown, Serta, Beurer GmbH, Pifco, Berkshire Blanket, Tesco, Breville Group Limited, Jarden Consumer Solutions, Morphy Richards, Medisana AG, Imetec S.p.A, Dreamland Electric Blankets, and Silentnight.

Recent Developments:

• In September 2022, South China Morning Post reported that the sales of electric blankets in Europe increased by 67% as compared to 2021 amidst rising fuel bills. The growth was driven by the energy crisis observed in the region
• In December 2022, Fire Chiefs in Europe issued warnings to people over the use of electric blankets. The chiefs warned that people could become human torches if the electric blankets were used inappropriately

The global electric blankets market is segmented as follows

By Material

• Cotton
• Wool
• Acrylic
• Polyester
• Others

By Type

• Electric Pads
• Under Blankets
• Over Blankets

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

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