Men’s Grooming Products Market Size, Share Global Analysis Report, 2025 – 2034

Industry Insights

[221+ Pages Report] According to Facts & Factors, the global men’s grooming products market size was valued at USD 257.42 billion in 2024 and is predicted to surpass USD 592.83 billion by the end of 2034. The men’s grooming products industry is expected to grow by a CAGR of 8.70% between 2025 and 2034.

Men’s Grooming Products Market: Overview

Men's grooming products refer to personal care items and accessories specifically designed for male demographics to enhance their appearance and overall grooming. These products are also formulated to maintain hygiene and address issues ranging from skin to hair care.

Men's grooming products encompass a wide range of products, including skincare, hair care, makeup, oral care, body care, fragrances, and many others. Nowadays, men's grooming products are not limited to deodorants and razors, but also include a variety of solutions designed to boost men's confidence. It is emerging as a multi-billion-dollar global industry.

Key Insights

• As per the analysis shared by our research analyst, the global men’s grooming products market size is estimated to grow annually at a CAGR of around 8.70% over the forecast period (2025-2034).
• In terms of revenue, the global men’s grooming products market size was valued at around USD 257.42 billion in 2024 and is projected to reach USD 592.83 billion by 2034.
• Changing societal norms are driving the growth of the global men’s grooming products market.
• Based on the types, the mass segment is growing at a high rate and is projected to dominate the global market.
• Based on distribution channels, the online segment is anticipated to grow with the highest CAGR in the global market.
• Based on the products, the skincare segment is projected to swipe the largest market share.
• Based on end-users, the individual segment is expected to dominate the global market.
• Based on region, North America is expected to dominate the global market during the forecast period

Men’s Grooming Products Market: Growth Drivers

• Changing societal norms are driving the growth of the global market.

Changing societal norms are emerging as a significant reason for transforming the global men’s grooming products market. The growing awareness among men regarding the importance of grooming and personal care practices is fueling the market's growth.

Additionally, the shift in masculinity principles is emerging as a key reason for the industry's intensified growth. Educational campaigns and influencers’ endorsements highly fuel this trend. Additionally, the industry is responding positively to the boom in e-commerce and online channel sales.

Convenience, discounts, and a wide selection of products are among the key factors driving the global growth of e-commerce. Targeted digital marketing is also expected to revolutionize the market by influencing consumer purchase decisions. Therefore, the future of the industry is poised for growth.

For instance, Michael Strahan introduced a range of skincare collections for men in 2022. The entire range includes shave lotion, hydrating face wash, neck moisturizers, and many other products.

Men’s Grooming Products Market: Restraints

• High cost of premium products is expected to restrict the growth of the global market.

Premium products are quite expensive and, therefore, limited to only the most affluent consumers. The product's side effects and sensitivity problems are emerging as a significant reason for halting repeat purchases. Many brands offer low-quality products, which also discourages people from trying new items. Therefore, all these factors are expected to restrict the growth of the men’s grooming products industry.

Men’s Grooming Products Market: Opportunities

• Fast expansion of the product range is expected to foster growth opportunities in the global market.

Innovation is a transformative force in the global men’s grooming products market. However, recent market developments reflect this trend by introducing multi-functional products, such as moisturizers with SPF, 2-in-1 shampoo plus conditioner, and many others.

Moreover, the introduction of specialized products for specific skin and hair types is also expected to strengthen the demand for men's grooming products in the market. However, the use of organic and natural ingredients in products is expected to further capture a larger market share, particularly among health-conscious consumers. The rising middle-class population is another crucial factor fueling the growth of the industry.

Moreover, the market is witnessing an increasing number of working professionals in the corporate sector, who require grooming as part of their job. Product premiumization and brand expansion are among the other significant factors fueling the competition in the market.

Therefore, such a landscape is expected to help the market expand rapidly, with wider consumer adoption and global acceptance. For instance, Manscaped introduced premium grooming tools and formulation products in 2022 at Tesco's European brick-and-mortar stores to strengthen its presence in the European market.

Men’s Grooming Products Market: Challenges

• Social media is a big challenge in the global market.

The traditional opinion regarding male grooming discourages people from adopting grooming products, posing a significant challenge in the men’s grooming products industry. However, the lack of awareness regarding the importance of grooming products is a major reason for the stigma surrounding male grooming globally.

Report Scope

Men’s Grooming Products Market: Segmentation

The global men’s grooming products market can be segmented into types, distribution channels, products, end-users, and regions.

On the basis of types, the market can be segmented into premium and mass. The mass segment is anticipated to grow at the highest CAGR during the forecast period. The changing perception of people towards grooming is a key factor contributing to the growth of the segment. Nowadays, people view grooming practices as a fundamental component of hygiene and self-care. People, particularly in middle-class society, are viewing scrubs, facial cleansers, and hair styling gels as a basic necessity, which is a significant factor in the transformation of the men’s grooming products industry. Emerging countries, such as India, Nigeria, Indonesia, and the Philippines, are becoming significant contributors to the majority of sales in the affordable grooming solutions category.

Additionally, the urban migration in these societies is serving as an entry point for a broader audience. Many brands are developing product lines tailored to local needs at affordable prices, which is expected to significantly contribute to the segment's further growth.

On the basis of distribution channels, the market can be segmented into online, offline, and others. The online segment is likely to dominate the global men’s grooming products market during the forecast period. The rapid growth of e-commerce in developing and underdeveloped markets is a transformative force in the segment. There are many regions with mobile-first internet access, which is paving the way for high sales across the regions through platforms like Shopee, Jumia, Amazon, Flipkart, and Nykaa. These online platforms contain a broader product selection as compared to supermarkets and hypermarkets, which is a crucial reason for the high engagement rates of people on online platforms. Additionally, the services offered by online shopping apps, such as product reviews, brand comparisons, and many others, are further gaining traction among users.

On the basis of products, the market can be segmented into accessories, beard care, hairstyling, skincare, color cosmetics, and others. The skincare segment is expected to be the fastest-growing in the men’s grooming products industry during the forecast period. The modern definition of masculinity is redefining the scope of the market. Men are increasingly adopting self-care and wellness practices.

Additionally, the growing awareness regarding issues like pigmentation, aging, acne, and sun damage among male demographics is creating demand for targeted solutions in the market. The emergence of male-specific skincare brands is contributing to the spectacular rise of the segment. Additionally, companies are developing new marketing strategies, such as subscription boxes and curated routines, to capitalize on the potential of the emerging market.

On the basis of end-users, the market can be segmented into commercial and individual. The individual segment is expected to account for the largest share of the global men’s grooming products market during the forecast period. The increasing awareness among men regarding personal grooming is a key factor driving the high growth rate of the segment. Nowadays, grooming is emerging as a crucial aspect of hygiene and professionalism.

Additionally, men are becoming more self-conscious and are investing more in personal grooming tools and accessories. Younger demographics, such as Gen Z and Millennials, are the primary targets of the market. Many of the products, such as styling solutions, moisturizers, beard oils, and face washes, are used by these demographics as part of a multistep grooming routine. Furthermore, the high influence of social media and online cultures is expected to positively impact the growth of the segment. Influencers are creating more content on skincare challenges, product recommendations, and before-and-after tutorials, which encourages people to pay more attention to grooming.

Men’s Grooming Products Market: Regional Analysis

• North America to dominate the global market.

North America is expected to dominate the global men’s grooming products market during the forecast period. The regional market is already mature, but it is evolving rapidly due to emerging trends surrounding changing gender norms. The increasing emphasis on personal wellness and appearance is a transformative force shaping the future of the North American market. The United States is the leading country in the regional market due to its higher demand for premium grooming products and accessories. Social media has significantly influenced the modern lifestyle of people, which is expected to further foster market developments. Canada is another region expected to experience an unprecedented shift towards a contemporary lifestyle.

Nowadays, an increasing number of the aging population are investing in anti-aging grooming, which is expected to positively influence the industry's growth. Therefore, such market dynamics are expected to contribute to a healthy competition landscape, thereby fostering the market's long-term growth.

Asia-Pacific is expected to emerge as a strong regional market during the predicted period. APAC boasts an elaborate industrial sector, thereby bringing the production and innovation of advanced grooming products. Japan and South Korea are leading in the APAC region due to the presence of established markets.

Additionally, these countries are catering to the rising demand for minimalist and functional product designs, which is gaining traction among consumers. Men across the globe are adopting K-beauty-inspired multi-step skincare routines, which is also expected to positively influence the growth of the industry. For instance, Shiseido introduced a new product line, Sidekick, in 2022, specifically targeting the Asian market.

Men’s Grooming Products Market: Competitive Analysis

The key players in the global men’s grooming products market include:

• Coty Inc.
• Reckitt Benckiser
• Estee Lauder Companies Inc.
• Kao Corporation
• Colgate-Palmolive Company
• Vi-John Group
• Shiseido Co. Ltd.
• L'Oréal SA
• Procter & Gamble Co.
• Beiersdorf AG

For instance, Scent Beauty Inc. extended its collaboration with Stetson in 2023 to develop grooming products on a platform in Western America. It will include products like hair wash, body wash, beard moisturizers, body sprays, and others.

The global men’s grooming products market is segmented as follows:

By Types Segment Analysis

• Premium
• Mass

By Distribution Channels Segment Analysis

• Online
• Offline

By Products Segment Analysis

• Accessories
• Beard Care
• Hairstyling
• Skincare
• Color Cosmetics
• Others

By End-Users Segment Analysis

• Commercial
• Individuals

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America