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High Brightness LED Market By Application (Automotive Application, General Lighting, Backlighting, Mobile, Signals & Signage, Others): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026

  • Publish On: Jun-2020
  • Total Pages: 195
  • Report Code: FAF-1193
  • Base Year: 2019
  • Format:

Industry Insights

This specialized and expertise oriented industry research report scrutinizes the technical and commercial business outlook of the high brightness LED industry. The report analyzes and declares the historical and current trends analysis of the high brightness LED industry and subsequently recommends the projected trends anticipated to be observed in the high brightness LED market during the upcoming years.

The high brightness LED market report analyzes and notifies the industry statistics at the global as well as regional and country levels in order to acquire a thorough perspective of the entire high brightness LED market. The historical and past insights are provided for FY 2016 to FY 2019 whereas projected trends are delivered for FY 2020 to FY 2026. The quantitative and numerical data is represented in terms of volume (Kilotons), and value (USD billion) from FY 2016 – 2026.

The quantitative data is further underlined and reinforced by comprehensive qualitative data which comprises various across-the-board market dynamics. The rationales which directly or indirectly impact the high brightness LED industry are exemplified through parameters such as growth drivers, restraints, challenges, and opportunities among other impacting factors.

Throughout our research report, we have encompassed all the proven models and tools of industry analysis and extensively illustrated all the key business strategies and business models adopted in the high brightness LED industry. The report provides an all-inclusive and detailed competitive landscape prevalent in the high brightness LED market.

The report utilizes established industry analysis tools and models such as Porter’s Five Forces framework to analyze and recognize critical business strategies adopted by various stakeholders involved in the entire value chain of the high brightness LED industry. The high brightness LED market report additionally employs SWOT analysis and PESTLE analysis models for further in-depth analysis.

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market position in the high brightness LED sector. Key strategic developments in the high brightness LED market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the high brightness LED market are appropriately highlighted in the report.

The high brightness LED market research report delivers an acute valuation and taxonomy of the high brightness LED industry by practically splitting the market on the basis of different types, category and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026. The regional segmentation of the high brightness LED industry includes the complete classification of all the major continents including North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Further, country-wise data for the high brightness LED industry is provided for the leading economies of the world.

HBLEDs often referred to as high brightness LEDs or high-power LEDs are used for lighting applications. Compared to conventional LEDs, high brightness LEDs have higher light rates. Such lights are capable of providing high levels of output with greater efficiency than other forms of lighting technology and a much longer lifetime, although they put new demands on technology. It is use in many applications such as automotive lighting, domestic lightning, office lightning, etc.

Increasing energy-saving lighting needs, increasing demands for brighter lights at lower voltage are driving market growth. Strict regulations on energy-saving and the demand for green building and the use of high-brightness LEDs in various applications such as cell phones, street lighting, signals and backlighting, automotive are factors expected to increase demand for HBLED market. However, HB LED performance is depend on ambient temperature, excessive use of HB-LED may cause failure at high temperatures, this factor can restrict market growth. Conversely, increasing penetration of LED in various sectors is expected to create enormous opportunities in the market.

The high brightness LED market is segmented based on application, and region. On the basis of application segmentation, the market is classified into automotive application, general lighting, backlighting, mobile, signals & signage, others.

Some of the essential players operating in the high brightness LED market, but not restricted to include Nichia Corporation, Toyoda Gosei, Philips Lumileds, Epistar Corp, Cree Inc., Moritex Corporation, Samsung Electronics Co Ltd, American Bright Optoelectronics Corps, Seoul semiconductor, Osram Opto Semiconductor, and others.

The taxonomy of the high brightness LED industry by its scope and segmentation is as follows:

Global High Brightness LED Market: By Application Segmentation Analysis

  • Automotive Application
  • General Lighting
  • Backlighting
  • Mobile
  • Signals & Signage
  • Others

Global High Brightness LED Market: Regional Segmentation Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • Germany
    • The UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

KEY REPORT POINTERS & HIGHLIGHTS:

  • Statistically Validated Analysis of Historical, Current, and Projected Industry Trends with Authenticated Market Sizes Information and Data in terms of Value and Volume, wherever applicable
  • Direct and Indirect Factors that Impacted the Industry as well Projected Rationales expected to affect the industry going forward
  • Micro, Meso, Macro, and In-Depth Analysis of Technically relevant and Commercially viable Segments and Sub-segments of the Market
  • Historical and Projected Company / Vendor / OEM / Supplier Market Shares, Competitive Landscape, and Player Positioning Data
  • Historical and Current Demand (Consumption) and Supply (Production) Scenarios as well as Projected Supply-Demand Scenario Analysis
  • Detailed List of Key Buyers and End-Users (Consumers) analyzed as per Regions and Applications
  • Value Chain and Supply Chain Analysis along with Horizontal and Vertical Integration Scenarios
  • Manufacturing and Production Cost Structure Analysis including Labor Cost, Raw Material Expenses, and Other Manufacturing Expenses, wherever relevant
  • Overview of Key Marketing Strategies and Key Sales Channels Adopted in the Market
  • Market Attractiveness Analysis and Key Investment Opportunity Analysis in the Market going forward
  • Technological Roadmap, Patents Analysis, Potential Substitutes, and Technical Analysis
  • The professionally substantiated market research report study is calculated, constructed, and assembled by implementing a Robust Research Methodology. The Triangular Process comprises a buoyant mix of Exhaustive Primary Research (focused interviews, questionnaires, and ad-hoc surveys) and Extended Secondary Research (paid external databases, proprietary in-house database, and publically-available validated sources), where it is finally triangulated and validated through in-house industry experts, industry leaders, and independent consultants through a tri-level quality check practice.

Table of Content

  1. CHAPTER 1. Executive Summary
  2. CHAPTER 2. High Brightness LED market – Application Analysis
    1. 2.1. Global High Brightness LED Market–Application Overview
    2. 2.2. Global High Brightness LEDMarketShare, by Application , 2019 & 2026 (USD Billion)
    3. 2.3. Automotive Application
      1. 2.3.1. Global Automotive ApplicationHigh Brightness LEDMarket,2016-2026 (USD Billion)
    4. 2.4. General Lighting
      1. 2.4.1. Global General LightingHigh Brightness LEDMarket,2016-2026 (USD Billion)
    5. 2.5. Backlighting
      1. 2.5.1. Global BacklightingHigh Brightness LEDMarket,2016-2026 (USD Billion)
    6. 2.6. Mobile
      1. 2.6.1. Global MobileHigh Brightness LEDMarket,2016-2026 (USD Billion)
    7. 2.7. Signals & Signage
      1. 2.7.1. Global Signals & SignageHigh Brightness LEDMarket,2016-2026 (USD Billion)
    8. 2.8. Others
      1. 2.8.1. Global OthersHigh Brightness LEDMarket,2016-2026 (USD Billion)
  3. CHAPTER 3. High Brightness LED market – Regional Analysis
    1. 3.1. Global High Brightness LED MarketRegionalOverview
    2. 3.2. Global High Brightness LEDMarketShare, by Region, 2019 & 2026 (Value)
    3. 3.3. North America
      1. 3.3.1. North AmericaHigh Brightness LED Market size and forecast, 2016-2026
      2. 3.3.2. North AmericaHigh Brightness LED Market, by Country, 2019 & 2026 (USD Billion)
      3. 3.3.3. North AmericaHigh Brightness LED Market, by Application , 2016-2026
        1. 3.3.3.1. North AmericaHigh Brightness LED Market, by Application , 2016-2026 (USD Billion)
      4. 3.3.4. U.S.
        1. 3.3.4.1. U.S. Market size and forecast, 2016-2026 (USD Billion)
      5. 3.3.5. Canada
        1. 3.3.5.1. Canada Market size and forecast, 2016-2026 (USD Billion)
    4. 3.4. Europe
      1. 3.4.1. EuropeHigh Brightness LED Market size and forecast, 2016-2026
      2. 3.4.2. EuropeHigh Brightness LED Market, by Country, 2019 & 2026 (USD Billion)
      3. 3.4.3. EuropeHigh Brightness LED Market, by Application , 2016-2026
        1. 3.4.3.1. EuropeHigh Brightness LED Market, by Application , 2016-2026 (USD Billion)
      4. 3.4.4. Germany
        1. 3.4.4.1. Germany Market size and forecast, 2016-2026 (USD Billion)
      5. 3.4.5. France
        1. 3.4.5.1. France Market size and forecast, 2016-2026 (USD Billion)
      6. 3.4.6. U.K.
        1. 3.4.6.1. U.K. Market size and forecast, 2016-2026 (USD Billion)
      7. 3.4.7. Italy
        1. 3.4.7.1. Italy Market size and forecast, 2016-2026 (USD Billion)
      8. 3.4.8. Spain
        1. 3.4.8.1. Spain Market size and forecast, 2016-2026 (USD Billion)
      9. 3.4.9. Rest of Europe
        1. 3.4.9.1. Rest of Europe Market size and forecast, 2016-2026 (USD Billion)
    5. 3.5. Asia Pacific
      1. 3.5.1. Asia PacificHigh Brightness LED Market size and forecast, 2016-2026
      2. 3.5.2. Asia PacificHigh Brightness LED Market, by Country, 2019 & 2026 (USD Billion)
      3. 3.5.3. Asia PacificHigh Brightness LED Market, by Application , 2016-2026
        1. 3.5.3.1. Asia PacificHigh Brightness LED Market, by Application , 2016-2026 (USD Billion)
      4. 3.5.4. China
        1. 3.5.4.1. China Market size and forecast, 2016-2026 (USD Billion)
      5. 3.5.5. Japan
        1. 3.5.5.1. Japan Market size and forecast, 2016-2026 (USD Billion)
      6. 3.5.6. India
        1. 3.5.6.1. India Market size and forecast, 2016-2026 (USD Billion)
      7. 3.5.7. South Korea
        1. 3.5.7.1. South Korea Market size and forecast, 2016-2026 (USD Billion)
      8. 3.5.8. South-East Asia
        1. 3.5.8.1. South-East Asia Market size and forecast, 2016-2026 (USD Billion)
      9. 3.5.9. Rest of Asia Pacific
        1. 3.5.9.1. Rest of Asia Pacific Market size and forecast, 2016-2026 (USD Billion)
    6. 3.6. Latin America
      1. 3.6.1. Latin AmericaHigh Brightness LED Market size and forecast, 2016-2026
      2. 3.6.2. Latin AmericaHigh Brightness LED Market, by Country, 2019 & 2026 (USD Billion)
      3. 3.6.3. Latin AmericaHigh Brightness LED Market, by Application , 2016-2026
        1. 3.6.3.1. Latin AmericaHigh Brightness LED Market, by Application , 2016-2026 (USD Billion)
      4. 3.6.4. Brazil
        1. 3.6.4.1. Brazil Market size and forecast, 2016-2026 (USD Billion)
      5. 3.6.5. Mexico
        1. 3.6.5.1. Mexico Market size and forecast, 2016-2026 (USD Billion)
      6. 3.6.6. Rest of Latin America
        1. 3.6.6.1. Rest of Latin America Market size and forecast, 2016-2026 (USD Billion)
    7. 3.7. The Middle-East and Africa
      1. 3.7.1. The Middle-East and AfricaHigh Brightness LED Market size and forecast, 2016-2026
      2. 3.7.2. The Middle-East and AfricaHigh Brightness LED Market, by Country, 2019 & 2026 (USD Billion)
      3. 3.7.3. The Middle-East and AfricaHigh Brightness LED Market, by Application , 2016-2026
        1. 3.7.3.1. The Middle-East and AfricaHigh Brightness LED Market, by Application , 2016-2026 (USD Billion)
      4. 3.7.4. GCC Countries
        1. 3.7.4.1. GCC Countries Market size and forecast, 2016-2026 (USD Billion)
      5. 3.7.5. South Africa
        1. 3.7.5.1. South Africa Market size and forecast, 2016-2026 (USD Billion)
      6. 3.7.6. Rest of Middle-East Africa
        1. 3.7.6.1. Rest of Middle-East Africa Market size and forecast, 2016-2026 (USD Billion)
  4. CHAPTER 4. High Brightness LED market – Competitive Landscape
    1. 4.1. Competitor Market Share – Revenue
    2. 4.2. Market Concentration Rate Analysis, Top 3 and Top 5 Players
    3. 4.3. Strategic Development
      1. 4.3.1. Acquisitions and Mergers
      2. 4.3.2. New Products
      3. 4.3.3. Research & Development Activities
  5. CHAPTER 5. Company Profiles
    1. 5.1. Epistar Corp
      1. 5.1.1. Company Overview
      2. 5.1.2. Epistar CorpRevenue and Gross Margin
      3. 5.1.3. Product portfolio
      4. 5.1.4. Recent initiatives
    2. 5.2. Cree Inc.
      1. 5.2.1. Company Overview
      2. 5.2.2. Cree Inc.Revenue and Gross Margin
      3. 5.2.3. Product portfolio
      4. 5.2.4. Recent initiatives
    3. 5.3. Philips Lumileds
      1. 5.3.1. Company Overview
      2. 5.3.2. Philips LumiledsRevenue and Gross Margin
      3. 5.3.3. Product portfolio
      4. 5.3.4. Recent initiatives
    4. 5.4. Moritex Corporation
      1. 5.4.1. Company Overview
      2. 5.4.2. Moritex CorporationRevenue and Gross Margin
      3. 5.4.3. Product portfolio
      4. 5.4.4. Recent initiatives
    5. 5.5. Samsung Electronics Co Ltd
      1. 5.5.1. Company Overview
      2. 5.5.2. Samsung Electronics Co LtdRevenue and Gross Margin
      3. 5.5.3. Product portfolio
      4. 5.5.4. Recent initiatives
    6. 5.6. Seoul semiconductor
      1. 5.6.1. Company Overview
      2. 5.6.2. Seoul semiconductorRevenue and Gross Margin
      3. 5.6.3. Product portfolio
      4. 5.6.4. Recent initiatives
    7. 5.7. Osram Opto Semiconductor
      1. 5.7.1. Company Overview
      2. 5.7.2. Osram Opto SemiconductorRevenue and Gross Margin
      3. 5.7.3. Product portfolio
      4. 5.7.4. Recent initiatives
    8. 5.8. American Bright Optoelectronics Corps
      1. 5.8.1. Company Overview
      2. 5.8.2. American Bright Optoelectronics CorpsRevenue and Gross Margin
      3. 5.8.3. Product portfolio
      4. 5.8.4. Recent initiatives
    9. 5.9. Nichia Corporation
      1. 5.9.1. Company Overview
      2. 5.9.2. Nichia CorporationRevenue and Gross Margin
      3. 5.9.3. Product portfolio
      4. 5.9.4. Recent initiatives
    10. 5.10. Toyoda Gosei
      1. 5.10.1. Company Overview
      2. 5.10.2. Toyoda GoseiRevenue and Gross Margin
      3. 5.10.3. Product portfolio
      4. 5.10.4. Recent initiatives
  6. CHAPTER 6. High Brightness LED — Industry Analysis
    1. 6.1. High Brightness LED Market – Key Trends
      1. 6.1.1. Market Drivers
      2. 6.1.2. Market Restraints
      3. 6.1.3. Market Opportunities
    2. 6.2. Value Chain Analysis
    3. 6.3. Technology Roadmap and Timeline
    4. 6.4. High Brightness LED Market – Attractiveness Analysis
      1. 6.4.1. By Application
      2. 6.4.2. By Region
  7. CHAPTER 7. Marketing Strategy Analysis, Distributors
    1. 7.1. Marketing Channel
    2. 7.2. Direct Marketing
    3. 7.3. Indirect Marketing
    4. 7.4. Marketing Channel Development Trend
    5. 7.5. Economic/Political Environmental Change
  8. CHAPTER 8. Report Conclusion
  9. CHAPTER 9. Research Approach & Methodology
    1. 9.1. Report Description
    2. 9.2. Research Scope
    3. 9.3. Research Methodology
      1. 9.3.1. Secondary Research
      2. 9.3.2. Primary Research
      3. 9.3.3. Models
        1. 9.3.3.1. Company Share Analysis Model
        2. 9.3.3.2. Revenue Based Modeling
        3. 9.3.3.3. Research Limitations

        List of Figures

        FIG. 1 Global High Brightness LED Market, 2016-2026(USD Billion)
        FIG. 2 Global High Brightness LED MarketShare, by Application , 2019 & 2026 (USD Billion)
        FIG. 3 Global Automotive ApplicationHigh Brightness LEDMarket,2016-2026 (USD Billion)
        FIG. 4 Global General LightingHigh Brightness LEDMarket,2016-2026 (USD Billion)
        FIG. 5 Global BacklightingHigh Brightness LEDMarket,2016-2026 (USD Billion)
        FIG. 6 Global MobileHigh Brightness LEDMarket,2016-2026 (USD Billion)
        FIG. 7 Global Signals & SignageHigh Brightness LEDMarket,2016-2026 (USD Billion)
        FIG. 8 Global OthersHigh Brightness LEDMarket,2016-2026 (USD Billion)
        FIG. 9 Global High Brightness LED MarketShare, by Region, 2019 & 2026
        FIG. 10 North AmericaHigh Brightness LED Market, 2016-2026
        FIG. 11 U.S.High Brightness LED Market, 2016-2026
        FIG. 12 CanadaHigh Brightness LED Market, 2016-2026
        FIG. 13 EuropeHigh Brightness LED Market, 2016-2026
        FIG. 14 GermanyHigh Brightness LED Market, 2016-2026
        FIG. 15 FranceHigh Brightness LED Market, 2016-2026
        FIG. 16 U.K.High Brightness LED Market, 2016-2026
        FIG. 17 ItalyHigh Brightness LED Market, 2016-2026
        FIG. 18 SpainHigh Brightness LED Market, 2016-2026
        FIG. 19 Rest of EuropeHigh Brightness LED Market, 2016-2026
        FIG. 20 Asia PacificHigh Brightness LED Market, 2016-2026
        FIG. 21 ChinaHigh Brightness LED Market, 2016-2026
        FIG. 22 JapanHigh Brightness LED Market, 2016-2026
        FIG. 23 IndiaHigh Brightness LED Market, 2016-2026
        FIG. 24 South  KoreaHigh Brightness LED Market, 2016-2026
        FIG. 25 South-East AsiaHigh Brightness LED Market, 2016-2026
        FIG. 26 Rest of Asia PacificHigh Brightness LED Market, 2016-2026
        FIG. 27 Latin AmericaHigh Brightness LED Market, 2016-2026
        FIG. 28 BrazilHigh Brightness LED Market, 2016-2026
        FIG. 29 MexicoHigh Brightness LED Market, 2016-2026
        FIG. 30 Rest of Latin AmericaHigh Brightness LED Market, 2016-2026
        FIG. 31 The Middle-East and AfricaHigh Brightness LED Market, 2016-2026
        FIG. 32 GCC CountriesHigh Brightness LED Market, 2016-2026
        FIG. 33 South AfricaHigh Brightness LED Market, 2016-2026
        FIG. 34 Rest of Middle-East AfricaHigh Brightness LED Market, 2016-2026
        FIG. 35 Competitor Market Share – Revenue
        FIG. 36 Epistar Corp Revenue and Growth Rate
        FIG. 37 Epistar Corp Market Share
        FIG. 38 Cree Inc. Revenue and Growth Rate
        FIG. 39 Cree Inc. Market Share
        FIG. 40 Philips Lumileds Revenue and Growth Rate
        FIG. 41 Philips Lumileds Market Share
        FIG. 42 Moritex Corporation Revenue and Growth Rate
        FIG. 43 Moritex Corporation Market Share
        FIG. 44 Samsung Electronics Co Ltd Revenue and Growth Rate
        FIG. 45 Samsung Electronics Co Ltd Market Share
        FIG. 46 Seoul semiconductor Revenue and Growth Rate
        FIG. 47 Seoul semiconductor Market Share
        FIG. 48 Osram Opto Semiconductor Revenue and Growth Rate
        FIG. 49 Osram Opto Semiconductor Market Share
        FIG. 50 American Bright Optoelectronics Corps Revenue and Growth Rate
        FIG. 51 American Bright Optoelectronics Corps Market Share
        FIG. 52 Nichia Corporation Revenue and Growth Rate
        FIG. 53 Nichia Corporation Market Share
        FIG. 54 Toyoda Gosei Revenue and Growth Rate
        FIG. 55 Toyoda Gosei Market Share
        FIG. 56 Market Dynamics
        FIG. 57 Global High Brightness LED – Value Chain Analysis
        FIG. 58 Technology Roadmap and Timeline
        FIG. 59 Market Attractiveness Analysis – By Application
        FIG. 60 Market Attractiveness Analysis – By Region
        FIG. 61 Market Channel
        FIG. 62 Marketing Channel Development Trend
        FIG. 63 Growth in World Gross Product, 2008-2019

        List of Tables

        TABLE 1 Global High Brightness LED Market, 2019& 2026 (USD Billion)
        TABLE 2 Global High Brightness LED market, by Application , 2016-2026 (USD Billion)
        TABLE 3 Global High Brightness LED market, by Region, 2016-2026 (USD Billion)
        TABLE 4 North AmericaHigh Brightness LED Market, by Application , 2016-2026 (USD Billion)
        TABLE 5 EuropeHigh Brightness LED Market, by Application , 2016-2026 (USD Billion)
        TABLE 6 Asia PacificHigh Brightness LED Market, by Application , 2016-2026 (USD Billion)
        TABLE 7 Latin AmericaHigh Brightness LED Market, by Application , 2016-2026 (USD Billion)
        TABLE 8 The Middle-East and AfricaHigh Brightness LED Market, by Application , 2016-2026 (USD Billion)
        TABLE 9 Global High Brightness LED Market - Company Revenue Analysis 2016-2019 (USD Billion)
        TABLE 10 Global High Brightness LED Market - Company Revenue Share Analysis 2016-2019(%)
        TABLE 11 Acquisitions and Mergers
        TABLE 12 New Product/Service Launch
        TABLE 13 Research & Development Activities
        TABLE 14 Market Drivers
        TABLE 15 Market Restraints
        TABLE 16 Market Opportunities

Key Insights from Primary Research

  • According to the primary CXO’s of the global high brightness LED market, the market is estimated to witness a substantial growth of nearly 5% over the forecast period.
  • The market was valued at USD 15 billion, in 2019 and is expected to be valued over USD 25 billion.
  • By application segmentation, the general lighting category is expected to contribute the largest market share in the global high brightness LED market attributed to changing consumer preferences towards the high brightening LED from traditional LED and rise in the sale of outdoor lights, replacements lamps.
  • On the basis of the region, North America led the market in 2019 and it is anticipated to grow in the future years attributed to reduction in LED components cost and mobile devices shipment.
  • Increasing consumption of the HBLED in domestic as well as industrial sector is driving the market growth.

Key Recommendations from Analysts

  • Our analysts recommend that the Asia Pacific dominate the global market for the high brightness LED over the forecast period high adoption of the HBLED in the automobile and commercial application.
  • The Europe is anticipated to boost market for the high brightness LED owing to high implementation of HBLED lights in buildings and in various industries.
  • The automotive application category is anticipated to grow over the forecast period owing to the increasing use of HBLED in automotive industry.
  • Owing to the shipment of mobile devices towards HB LED, the mobile category is expected to expand the market during the upcoming years.
  • Owing to the companies changing strategy toward advanced and energy efficient LED, high brightness LED market may create numerous opportunities in the market over the forecast period.

Market Attractiveness by Regional Analysis

Industry Major Market Players

  • Nichia Corporation
  • Toyoda Gosei
  • Philips Lumileds
  • Epistar Corp
  • Cree Inc.
  • Moritex Corporation
  • Samsung Electronics Co Ltd
  • American Bright Optoelectronics Corps
  • Seoul semiconductor
  • Osram Opto Semiconductor 

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