DIY Eyelash Market Size, Share Global Analysis Report, 2025 – 2034

Industry Insights

[221+ Pages Report] According to Facts & Factors, the global DIY eyelash market size was valued at USD 1,243.25 million in 2024 and is predicted to surpass USD 2,060.67 million by the end of 2034. The DIY eyelash industry is expected to grow by a CAGR of 6.52% between 2025 and 2034.

Market Overview

DIY eyelashes refer to false eyelashes designed explicitly for at-home use to achieve high volume, length, and curl. It is a cost-effective way of achieving salon-like looks. However, various types of DIY eyelashes are available on the market, including magnetic lashes, individual lash clusters, and many others.

Key Insights

• As per the analysis shared by our research analyst, the global DIY eyelash market size is estimated to grow annually at a CAGR of around 6.52% over the forecast period (2025-2034).
• In terms of revenue, the global DIY eyelash market size was valued at around USD 1,243.25 million in 2024 and is projected to reach USD 2,060.67 million by 2034.
• Inclination of people towards aesthetic beauty is driving the growth of the global DIY eyelash market.
• Based on the product types, the strips segment is growing at a high rate and is projected to dominate the global market.
• Based on material types, the natural hair segment is anticipated to grow with the highest CAGR in the global market.
• Based on the distribution channels, the online stores segment is projected to swipe the largest market share.
• Based on region, North America is expected to dominate the global market during the forecast period.

Growth Drivers

• Inclination of people towards aesthetic beauty is driving the growth of the global market.

The growing focus on beauty aesthetics, particularly eye-centered products, is a significant reason propelling the market's growth. The post-pandemic era is expected to reshape the future of the industry by promoting self-care as an integral part of people's daily routines. Moreover, the rising trend of DIY or at-home beauty procedures is likely to be a transformative force in the market. Consumers are placing a high demand for at-home lash kits to avoid expensive salon extensions.

Many eye-centric beauty products, such as lash lifting kits, DIY lash clusters, and growth serums, are emerging as mainstream options. Social media is playing a crucial role in boosting market sales. Influencer's recommended products on social media platforms like TikTok, YouTube, and Instagram facilitate rapid sales boosts and also increase brand visibility.

Additionally, the rapid expansion of male grooming products, driven by the growing influence of gender-neutral products, is expected to further foster market developments. The ever-increasing number of male content creators and fashion-forward men is also positively impacting the global DIY eyelash market's growth. For instance, Tresluce Beauty collaborated with Made by Collective in 2021 to develop eye makeup products, including fake lashes, specifically for the Latin American community.

Restraints

• Skin and eye sensitivities are expected to hinder the growth of the global market.

Adhesives used in eyelash products may cause skin irritation in some individuals due to ingredients such as formaldehyde and latex. Additionally, a few users have reported damage to their natural lashes after using false eyelashes. Therefore, these factors are expected to slow down the growth of the DIY eyelash industry.

Opportunities

• Technological innovations are expected to foster growth opportunities in the global market.

Innovation in lash materials is expected to revolutionize the market. Brands are developing lightweight materials that offer magnet-based solutions, pre-glued strips, or invisible bands for improved use. Brands also offer personalization according to the shape and size of the eyes, which is also likely to widen the scope of the global DIY eyelash market. Consumers can choose from a wide range of products tailored to their daily needs.

Moreover, people are increasing their spending on bridal wedding makeup, photography, and events, which is also directing huge revenue in the industry. Wedding events are contributing significant sales revenue as lashes are an essential part of bridal and party makeup.

For instance, Glamnetic came up with 'the Glamnetic Birthday 2.0' in 2021. It is a line of eye care products that includes a massive collection of lashes in the United States.

Challenges

• High cost of premium products is a big challenge in the global market.

High-quality lashes are quite expensive than the other commonly available products in the market. Premium lashes are crafted from natural hairs, high-quality materials, and other premium components, resulting in higher manufacturing costs. Therefore, it is a big challenge in the DIY eyelash industry.

Report Scope

Segmentation Analysis

The global DIY eyelash market can be segmented into product types, material types, distribution channels, and regions.

On the basis of product types, the market can be segmented into individuals, strips, clusters, and others. Strip segment is expected to account for the largest share of the DIY eyelash industry during the forecast period. Strip lashes are commonly used as false eyelashes because they offer instant volume and length.

Additionally, it is highly in demand because it suits both beginners and experienced makeup experts. Users can wear it on a daily basis without much hassle. These lashes are very affordable and can be easily found in various retail stores, supermarkets, drugstores, and online platforms.There are various types of strip eyelashes available on the market for all age groups and occasions. These strips are more user-friendly than extensions or lash lifts. The growth of e-commerce is also supporting the development of the segment.

As a result, strip lashes are the best-selling category on online platforms like Naykka. Social media is also positively influencing the growth of the segment with unboxing tutorials, makeup transformation videos, and many others.

On the basis of material types, the market can be segmented into natural hair, synthetic hair, and others. The natural hair segment is anticipated to dominate the global DIY eyelash market during the forecast period. Lashes made from natural hair appear superior and more appealing than those made from synthetic materials. Natural hair lashes can easily replicate the taper, curl pattern, and texture of natural eyelashes, further enhancing the appeal of the products. There is a growing trend of subtle, no-makeup looks, which has fueled a massive demand for natural hair lashes in the market.

Additionally, it falls under the category of premium and luxury products, and therefore, it significantly contributes to the market value. These lashes experience high demand in areas with a high disposable income, such as North America, South Korea, Western Europe, and other regions. Moreover, there is an increasing demand for cruelty-free and ethically sourced human hair lashes, particularly from environmentally conscious consumers, which in turn fuels a high demand for natural hair lashes over plastic ones in the market.

On the basis of distribution channels, the market can be segmented into specialty stores, online stores, hypermarkets & supermarkets, and others. Online sales channels are likely to be the fastest-growing segment in the DIY eyelash industry during the forecast period. The surge in e-commerce adoption among users globally is a key reason for the segment's high growth rate. Brands are adopting a digital-first initiative to become a popular brand among Gen Z and Millennials. Moreover, the growing popularity of online beauty shops, particularly in emerging markets where physical retail is less established, is significantly contributing to the growth of this segment.

Moreover, the various advantages of online shopping, such as affordability, 24/7 availability, discounts, user reviews, and comparisons, are also expected to support the growth of the segment. The influencer economy is likely to be a transformative force in the market, igniting more impulsive purchases on online platforms. Social media is also playing a crucial role in boosting the sales volume of viral products on platforms such as Instagram, YouTube, and TikTok. Additionally, the current market landscape is driving growth for D2C brands, which are leveraging their own websites for direct sales.

Regional Analysis

• North America to dominate the global market.

North America is expected to account for the largest share of the global DIY eyelash market during the forecast period. One of the primary reasons for the high growth rate of the North American market is the large population of Gen Z and Millennials in the region. Also, the region is highly influenced by beauty products and accessories. Consequently, women in North America view lashes as an essential part of everyday makeup routine.

The United States is the fastest-growing country in the North American market, driven by the increasing sales of lash products on platforms such as Amazon and TikTok shops. Influencer-endorsed products are performing exceptionally well in the United States, accounting for the majority of sales revenue. Canada is also an emerging market due to the growing interest in natural-looking lashes, growth serums, and other related products.

The Asia-Pacific region is another major area likely to experience growth in the coming years. One of the significant factors positively influencing the APAC market is the popularity of K-beauty and J-beauty products. People in APAC prefer large-looking eyes and long eyelashes, which is expected to help the region dominate the market in the future.

However, China is expected to lead the market due to its high sales of lash kits through online platforms. South Korea is also leading the market due to innovations in lash aesthetic products, such as fiber lashes, lash extensions, and growth serums. India is also an emerging market because of the high demand for beauty products in tier-one and tier-two cities.

Moreover, the availability of affordable DIY kits is further gaining traction among users in the region. Therefore, such a landscape is expected to help the region lead the next wave in the market. For instance, Revlon came up with StockX through DropX in 2021. This new collection features palettes and false eyelashes and is limited to 450 sets.

Competitive Analysis

The key players in the global DIY eyelash market include:

• House of Lashes
• ESQIDO LTD.
• B. Fuller Company
• XIZI Lashes
• Emeda Eyelash Company
• Qingdao Elour Beauty
• Beyelian Lashes
• Calais Beauty
• I-ENVY by Kiss
• LASHVIEW BEAUTY
• Babil Lashes Factory Company
• Lilly Lashes
• Huda Beauty
• Ardell International Inc.

For instance, Ardell introduced 100% eco-friendly lashes in 2022, featuring biodegradable and sustainable materials. Packaging is printed with soy-based ink, and the materials used are made from recyclable paper.

The global DIY eyelash market is segmented as follows:

By Product Types Segment Analysis

• Individuals
• Strips
• Clusters
• Others

By Material Types Segment Analysis

• Natural Hair
• Synthetic Hair
• Others

By Distribution Channels Segment Analysis

• Specialty Stores
• Online Stores
• Hypermarkets & Supermarkets
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America