Direct-To-Patient Digital Market Size, Share Global Analysis Report, 2020–2026

Industry Insights

The Direct-To-Patient Digital Marketing market report analyzes and notifies the industry statistics at the global as well as regional and country levels in order to acquire a thorough perspective of the entire Direct-To-Patient Digital Marketing market. The historical and past insights are provided for FY 2016 to FY 2019 whereas projected trends are delivered for FY 2020 to FY 2026. The quantitative and numerical data is represented in terms of value (USD Million) from FY 2016 – 2026.

This specialized and expertise-oriented industry research report scrutinizes the technical and commercial business outlook of the Direct-To-Patient Digital Marketing industry. The report analyzes and declares the historical and current trends analysis of the Direct-To-Patient Digital Marketing industry and subsequently recommends the projected trends anticipated to be observed in the Direct-To-Patient Digital Marketing market during the upcoming years.

Key Insights from Primary Research

• According to an interview with industry participants, the increasing importance of social media has been driving the target market growth
• Awareness among individuals has amplified regarding healthcare. This has propelled the target market growth
• The target market generated revenue of around USD 2,350 Million
• North America was the major revenue-generating region in 2018
• Online and hospital categories of type and application were the major revenue-generating ones in 2018

Key Recommendations from Analysts

• As per our analyst, the rise in video marketing in the healthcare sector is projected to create growth opportunities over the forecast period.
• The target market is estimated to generate revenue of around USD 8,000 Million in 2026
• The target market is estimated to grow at a CAGR of around 18%
• North America is anticipated to be the dominating region in 2026 as well
• Online and hospital categories of type and application are expected to be the  major revenue-generating ones in 2026

Direct-To-Patient Digital Marketing Market Share, by Type

The quantitative data is further underlined and reinforced by comprehensive qualitative data which comprises various across-the-board market dynamics. The rationales which directly or indirectly impact the Direct-To-Patient Digital Marketing industry are exemplified through parameters such as growth drivers, restraints, challenges, and opportunities among other impacting factors.

Throughout our research report, we have encompassed all the proven models and tools of industry analysis and extensively illustrated all the key business strategies and business models adopted in the Direct-To-Patient Digital Marketing industry. The report provides an all-inclusive and detailed competitive landscape prevalent in the Direct-To-Patient Digital Marketing market.

The report utilizes established industry analysis tools and models such as Porter’s Five Forces framework to analyze and recognize critical business strategies adopted by various stakeholders involved in the entire value chain of the Direct-To-Patient Digital Marketing industry. The Direct-To-Patient Digital Marketing market report additionally employs SWOT analysis and PESTLE analysis models for further in-depth analysis.

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market positions in the Direct-To-Patient Digital Marketing sector. Key strategic developments in the Direct-To-Patient Digital Marketing market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the Direct-To-Patient Digital Marketing market are appropriately highlighted in the report.

An increase in awareness regarding the advantages of digital marketing in the healthcare sector has been propelling the target market growth. In addition, the rise in the utilization of social media associated with the target market has driven the global direct-to-patient digital marketing market. Moreover, huge investments by governments in healthcare infrastructure have been boosting the target market as well.

The rise in the adoption of direct-to-patient digital marketing by major healthcare industries has developed the target market growth. Furthermore, fast penetration of the internet coupled with the utilization of other traditional techniques in terms of digital marketing has surged the target market growth. Augmentation in the usage of direct-to-patient digital marketing by healthcare industries and institutions may create growth opportunities over the forecast period.

The Direct-To-Patient Digital Marketing market research report delivers an acute valuation and taxonomy of the Direct-To-Patient Digital Marketing industry by practically splitting the market on the basis of different types, applications, and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026. The regional segmentation of the Direct-To-Patient Digital Marketing industry includes the complete classification of all the major continents including North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa. Further, country-wise data for the Direct-To-Patient Digital Marketing industry is provided for the leading economies of the world.

The Direct-To-Patient Digital Marketing market is segmented based on Type and Application. On the basis of type segmentation, the market is classified into offline and online. In terms of Application segmentation, the market is bifurcated into ambulatory surgical centers, hospitals, and others.

Report Scope

Some of the essential players operating in the Direct-To-Patient Digital Marketing market include: 

•  Everyday Health
•  Healthline
•  WebMD
•  Mayo Clinic
•  Drugs.com
•  Babylon Health
•  Citius Tech.

The taxonomy of the Direct-To-Patient Digital Marketing industry by its scope and segmentation is as follows:

Global Direct-To-Patient Digital Marketing Market: By Type Segmentation Analysis (Customizable)

• Offline
• Online

Global Direct-To-Patient Digital Marketing Market: By Application Segmentation Analysis (Customizable)

• Ambulatory Surgical Centres
• Hospitals
• Others

Global Direct-To-Patient Digital Marketing Market: Regional Segmentation Analysis (Customizable)

• North America
  • The U.S.
  • Canada
• Europe
  • Germany
  • The UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa