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Direct to Consumer Genetic Testing Market By Test Type (Carrier testing, Predictive testing, Ancestry & relationship testing, and Nutrigenomics testing), and By Technology (Targeted analysis, Single nucleotide, Polymorphism chips, and Whole genome sequencing): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026

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Direct to Consumer Genetic Testing Market

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Industry Insights

This specialized and expertise oriented industry research report scrutinizes the technical and commercial business outlook of the Direct to Consumer Genetic Testing industry. The report analyzes and declares the historical and current trends analysis of the Direct to Consumer Genetic Testing industry and subsequently recommends the projected trends anticipated to be observed in the Direct to Consumer Genetic Testing market during the upcoming years.

The Direct to Consumer Genetic Testing market report analyzes and notifies the industry statistics at the global as well as regional and country levels in order to acquire a thorough perspective of the entire direct to Consumer Genetic Testing market. The historical and past insights are provided for FY 2016 to FY 2019 whereas projected trends are delivered for FY 2020 to FY 2026. The quantitative and numerical data is represented in terms of and value (USD Million) from FY 2016 – 2026.

The quantitative data is further underlined and reinforced by comprehensive qualitative data which comprises various across-the-board market dynamics. The rationales which directly or indirectly impact the Direct to Consumer Genetic Testing industry are exemplified through parameters such as growth drivers, restraints, challenges, and opportunities among other impacting factors.

Throughout our research report, we have encompassed all the proven models and tools of industry analysis and extensively illustrated all the key business strategies and business models adopted in the Direct to Consumer Genetic Testing industry. The report provides an all-inclusive and detailed competitive landscape prevalent in the Direct to Consumer Genetic Testing market.

The report utilizes established industry analysis tools and models such as Porter’s Five Forces framework to analyze and recognize critical business strategies adopted by various stakeholders involved in the entire value chain of the Direct to Consumer Genetic Testing industry. The Direct to Consumer Genetic Testing market report additionally employs SWOT analysis and PESTLE analysis models for further in-depth analysis.

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market position in the Direct to Consumer Genetic Testing sector. Key strategic developments in the Direct to Consumer Genetic Testing market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the Direct to Consumer Genetic Testing market are appropriately highlighted in the report.

The global direct to consumer genetic testing market was valued at USD 714 million in 2019 and is projected to register a CAGR of 19% over the forecast period. Technological developments have allowed us to decipher and understand the information contained in our genes at ever faster speeds and lower costs in the last century. Until recently, the primary use of this technology has been in hospital-based testing facilities. However, DTC-GT is a fast-growing and potentially lucrative industry where customers order sampling kits directly. An autonomous and relatively simple contract makes genetic testing accessible to anyone who wants to pay for it. Genetic tests, which are delivered directly to consumers, have rapidly evolved as they give access to the genetic information of a person without the involvement of a doctor in the process. It is marketed for a number of reasons, from the concept of genetic ancestry to the prediction of the risk potential of a specific disease. Recent regulatory approvals for multiple tests have played a key role in the rapid growth of the market. In addition, the decline in the price of the genome sequencing process has resulted in a relatively minute increase in genetic testing.

The Direct to Consumer Genetic Testing market research report delivers an acute valuation and taxonomy of the Direct to Consumer Genetic Testing industry by practically splitting the market on the basis of different types, applications, and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026. The regional segmentation of the Direct to Consumer Genetic Testing industry includes the complete classification of all the major continents including North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Further, country-wise data for the Direct to Consumer Genetic Testing industry is provided for the leading economies of the world.

The Direct to Consumer Genetic Testing market is segmented based on test type and technology.  On the basis of type segmentation, the market is classified into Carrier testing, Predictive testing, Ancestry & relationship testing, and Nutrigenomics testing. In terms of technology segmentation, the market is bifurcated into Targeted analysis, Single nucleotide, Polymorphism chips, and Whole genome sequencing.

Some of the essential players operating in the Direct to Consumer Genetic Testing market, but not restricted to include Ancestry, EasyDNA, 23andMe, Color, Family Tree DNA, Pathway Genomics, Full Genomes, Genesis HealthCare, Helix, Karmagenes, MapMyGenome, Identigene, Living DNA, and others.

logoThe taxonomy of the Direct to Consumer Genetic Testing Market by its scope and segmentation is as follows:

logoGlobal Direct to Consumer Genetic Testing Market: By Test Type Segmentation Analysis

  • Carrier testing
  • Predictive testing
  • Ancestry & relationship testing
  • Nutrigenomics testing

logoGlobal Direct to Consumer Genetic Testing Market: By Technology Segmentation Analysis

  • Targeted analysis
  • Single nucleotide
  • Polymorphism chips
  • Whole genome sequencing

logoGlobal Direct to Consumer Genetic Testing Market: Regional Segmentation Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • Germany
    • The UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
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Covid-19

Direct to Consumer Genetic Testing Market

The pandemic continues to cause unprecedented disruption across industries worldwide.Get detailed insights regarding the impact of COVID-19 on the market. Request Sample

Table of Content

  1. CHAPTER 1. Executive Summary
  2. CHAPTER 2. Direct to Consumer Genetic Testing market – Test Type Analysis
    1. 2.1. Global Direct to Consumer Genetic Testing Market – Test Type Overview
      1. 2.2. Global Direct to Consumer Genetic Testing Market Share, by Test Type, 2019&2026 (USD Million)
      2. 2.3. Carrier testing
        1. 2.3.1. Global Carrier testing Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
      3. 2.4. Predictive testing
        1. 2.4.1. Global Predictive testing Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
      4. 2.5. Ancestry & relationship testing
        1. 2.5.1. Global Ancestry & relationship testing Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
      5. 2.6. Nutrigenomics testing
        1. 2.6.1. Global Nutrigenomics testing Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
  3. CHAPTER 3. Direct to Consumer Genetic Testing market – Technology Analysis
    1. 3.1. Global Direct to Consumer Genetic Testing Market – Technology Overview
    2. 3.2. Global Direct to Consumer Genetic Testing Market Share, by Technology, 2019&2026 (USD Million)
    3. 3.3. Targeted analysis
      1. 3.3.1. Global Targeted analysis Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
    4. 3.4. Single nucleotide
      1. 3.4.1. Global Single nucleotide Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
    5. 3.5. Polymorphism chips
      1. 3.5.1. Global Polymorphism chips Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
    6. 3.6. Whole genome sequencing
      1. 3.6.1. Global Whole genome sequencing Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
  4. CHAPTER 4. Direct to Consumer Genetic Testing market – Regional Analysis
    1. 4.1. Global Direct to Consumer Genetic Testing Market Regional Overview
    2. 4.2. Global Direct to Consumer Genetic Testing Market Share, by Region, 2019&2026 (Value)
    3. 4.3. North America
      1. 4.3.1. North America Direct to Consumer Genetic Testing Market size and forecast, 2016-2026
      2. 4.3.2. North America Direct to Consumer Genetic Testing Market, by Country, 2019&2026 (USD Million)
      3. 4.3.3. North America Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026
        1. 4.3.3.1. North America Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026 (USD Million)
      4. 4.3.4. North America Direct to Consumer Genetic Testing Market, by Technology, 2016-2026
        1. 4.3.4.1. North America Direct to Consumer Genetic Testing Market, by Technology, 2016-2026 (USD Million)
      5. 4.3.5. U.S.
        1. 4.3.5.1. U.S. Market size and forecast, 2016-2026 (USD Million)
      6. 4.3.6. Canada
        1. 4.3.6.1. Canada Market size and forecast, 2016-2026 (USD Million)
    4. 4.4. Europe
      1. 4.4.1. Europe Direct to Consumer Genetic Testing Market size and forecast, 2016-2026
      2. 4.4.2. Europe Direct to Consumer Genetic Testing Market, by Country, 2019&2026 (USD Million)
      3. 4.4.3. Europe Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026
        1. 4.4.3.1. Europe Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026 (USD Million)
      4. 4.4.4. Europe Direct to Consumer Genetic Testing Market, by Technology, 2016-2026
        1. 4.4.4.1. Europe Direct to Consumer Genetic Testing Market, by Technology, 2016-2026 (USD Million)
      5. 4.4.5. Germany
        1. 4.4.5.1. Germany Market size and forecast, 2016-2026 (USD Million)
      6. 4.4.6. France
        1. 4.4.6.1. France Market size and forecast, 2016-2026 (USD Million)
      7. 4.4.7. U.K.
        1. 4.4.7.1. U.K. Market size and forecast, 2016-2026 (USD Million)
      8. 4.4.8. Italy
        1. 4.4.8.1. Italy Market size and forecast, 2016-2026 (USD Million)
      9. 4.4.9. Spain
        1. 4.4.9.1. Spain Market size and forecast, 2016-2026 (USD Million)
      10. 4.4.10. Rest of Europe
        1. 4.4.10.1. Rest of Europe Market size and forecast, 2016-2026 (USD Million)
    5. 4.5. Asia Pacific
      1. 4.5.1. Asia Pacific Direct to Consumer Genetic Testing Market size and forecast, 2016-2026
      2. 4.5.2. Asia Pacific Direct to Consumer Genetic Testing Market, by Country, 2019&2026 (USD Million)
      3. 4.5.3. Asia Pacific Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026
        1. 4.5.3.1. Asia Pacific Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026 (USD Million)
      4. 4.5.4. Asia Pacific Direct to Consumer Genetic Testing Market, by Technology, 2016-2026
        1. 4.5.4.1. Asia Pacific Direct to Consumer Genetic Testing Market, by Technology, 2016-2026 (USD Million)
      5. 4.5.5. China
        1. 4.5.5.1. China Market size and forecast, 2016-2026 (USD Million)
      6. 4.5.6. Japan
        1. 4.5.6.1. Japan Market size and forecast, 2016-2026 (USD Million)
      7. 4.5.7. India
        1. 4.5.7.1. India Market size and forecast, 2016-2026 (USD Million)
      8. 4.5.8. South Korea
        1. 4.5.8.1. South Korea Market size and forecast, 2016-2026 (USD Million)
      9. 4.5.9. South-East Asia
        1. 4.5.9.1. South-East Asia Market size and forecast, 2016-2026 (USD Million)
      10. 4.5.10. Rest of Asia Pacific
        1. 4.5.10.1. Rest of Asia Pacific Market size and forecast, 2016-2026 (USD Million)
    6. 4.6. Latin America
      1. 4.6.1. Latin America Direct to Consumer Genetic Testing Market size and forecast, 2016-2026
      2. 4.6.2. Latin America Direct to Consumer Genetic Testing Market, by Country, 2019&2026 (USD Million)
      3. 4.6.3. Latin America Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026
        1. 4.6.3.1. Latin America Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026 (USD Million)
      4. 4.6.4. Latin America Direct to Consumer Genetic Testing Market, by Technology, 2016-2026
        1. 4.6.4.1. Latin America Direct to Consumer Genetic Testing Market, by Technology, 2016-2026 (USD Million)
      5. 4.6.5. Brazil
        1. 4.6.5.1. Brazil Market size and forecast, 2016-2026 (USD Million)
      6. 4.6.6. Mexico
        1. 4.6.6.1. Mexico Market size and forecast, 2016-2026 (USD Million)
      7. 4.6.7. Rest of Latin America
        1. 4.6.7.1. Rest of Latin America Market size and forecast, 2016-2026 (USD Million)
    7. 4.7. The Middle-East and Africa
      1. 4.7.1. The Middle-East and Africa Direct to Consumer Genetic Testing Market size and forecast, 2016-2026
      2. 4.7.2. The Middle-East and Africa Direct to Consumer Genetic Testing Market, by Country, 2019&2026 (USD Million)
      3. 4.7.3. The Middle-East and Africa Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026
        1. 4.7.3.1. The Middle-East and Africa Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026 (USD Million)
      4. 4.7.4. The Middle-East and Africa Direct to Consumer Genetic Testing Market, by Technology, 2016-2026
        1. 4.7.4.1. The Middle-East and Africa Direct to Consumer Genetic Testing Market, by Technology, 2016-2026 (USD Million)
      5. 4.7.5. GCC Countries
        1. 4.7.5.1. GCC Countries Market size and forecast, 2016-2026 (USD Million)
      6. 4.7.6. South Africa
        1. 4.7.6.1. South Africa Market size and forecast, 2016-2026 (USD Million)
      7. 4.7.7. Rest of Middle-East Africa
        1. 4.7.7.1. Rest of Middle-East Africa Market size and forecast, 2016-2026 (USD Million)
  5. CHAPTER 5. Direct to Consumer Genetic Testing market – Competitive Landscape
    1. 5.1. Competitor Market Share – Revenue
    2. 5.2. Market Concentration Rate Analysis, Top 3 and Top 5 Players
    3. 5.3. Strategic Development
      1. 5.3.1. Acquisitions and Mergers
      2. 5.3.2. New Products
      3. 5.3.3. Research & Development Activities
  6. CHAPTER 6. Company Profiles
    1. 6.1. Ancestry
      1. 6.1.1. Company Overview
      2. 6.1.2. Ancestry Revenue and Gross Margin
      3. 6.1.3. Product portfolio
      4. 6.1.4. Recent initiatives
    2. 6.2. EasyDNA
      1. 6.2.1. Company Overview
      2. 6.2.2. EasyDNA Revenue and Gross Margin
      3. 6.2.3. Product portfolio
      4. 6.2.4. Recent initiatives
    3. 6.3. 23andMe
      1. 6.3.1. Company Overview
      2. 6.3.2. 23andMe Revenue and Gross Margin
      3. 6.3.3. Product portfolio
      4. 6.3.4. Recent initiatives
    4. 6.4. Color
      1. 6.4.1. Company Overview
      2. 6.4.2. Color Revenue and Gross Margin
      3. 6.4.3. Product portfolio
      4. 6.4.4. Recent initiatives
    5. 6.5. Family Tree DNA
      1. 6.5.1. Company Overview
      2. 6.5.2. Family Tree DNA Revenue and Gross Margin
      3. 6.5.3. Product portfolio
      4. 6.5.4. Recent initiatives
    6. 6.6. Pathway Genomics
      1. 6.6.1. Company Overview
      2. 6.6.2. Pathway Genomics Revenue and Gross Margin
      3. 6.6.3. Product portfolio
      4. 6.6.4. Recent initiatives
    7. 6.7. Full Genomes
      1. 6.7.1. Company Overview
      2. 6.7.2. Full Genomes Revenue and Gross Margin
      3. 6.7.3. Product portfolio
      4. 6.7.4. Recent initiatives
    8. 6.8. Genesis HealthCare
      1. 6.8.1. Company Overview
      2. 6.8.2. Genesis HealthCare Revenue and Gross Margin
      3. 6.8.3. Product portfolio
      4. 6.8.4. Recent initiatives
    9. 6.9. Helix
      1. 6.9.1. Company Overview
      2. 6.9.2. Helix Revenue and Gross Margin
      3. 6.9.3. Product portfolio
      4. 6.9.4. Recent initiatives
    10. 6.10. Karmagenes
      1. 6.10.1. Company Overview
      2. 6.10.2. Karmagenes Revenue and Gross Margin
      3. 6.10.3. Product portfolio
      4. 6.10.4. Recent initiatives
    11. 6.11. MapMyGenome
      1. 6.11.1. Company Overview
      2. 6.11.2. MapMyGenome Revenue and Gross Margin
      3. 6.11.3. Product portfolio
      4. 6.11.4. Recent initiatives
    12. 6.12. Identigene
      1. 6.12.1. Company Overview
      2. 6.12.2. Identigene Revenue and Gross Margin
      3. 6.12.3. Product portfolio
      4. 6.12.4. Recent initiatives
    13. 6.13. Living DNA
      1. 6.13.1. Company Overview
      2. 6.13.2. Living DNA Revenue and Gross Margin
      3. 6.13.3. Product portfolio
      4. 6.13.4. Recent initiatives
  7. CHAPTER 7. Direct to Consumer Genetic Testing — Industry Analysis
    1. 7.1. Direct to Consumer Genetic Testing Market – Key Trends
      1. 7.1.1. Market Drivers
      2. 7.1.2. Market Restraints
      3. 7.1.3. Market Opportunities
    2. 7.2. Value Chain Analysis
    3. 7.3. Technology Roadmap and Timeline
    4. 7.4. Direct to Consumer Genetic Testing Market – Attractiveness Analysis
      1. 7.4.1. By Test Type
      2. 7.4.2. By Technology
      3. 7.4.3. By Region
  8. CHAPTER 8. Marketing Strategy Analysis, Distributors
    1. 8.1. Marketing Channel
    2. 8.2. Direct Marketing
    3. 8.3. Indirect Marketing
    4. 8.4. Marketing Channel Development Trend
    5. 8.5. Economic/Political Environmental Change
  9. CHAPTER 9. Report Conclusion
  10. CHAPTER 10. Research Approach & Methodology
    1. 10.1. Report Description
    2. 10.2. Research Scope
    3. 10.3. Research Methodology
      1. 10.3.1. Secondary Research
      2. 10.3.2. Primary Research
      3. 10.3.3. Models
        1. 10.3.3.1. Company Share Analysis Model
        2. 10.3.3.2. Revenue Based Modeling
        3. 10.3.3.3. Research Limitations

        List of Figures

        FIG. 1 Global Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
        FIG. 2 Global Direct to Consumer Genetic Testing Market Share, by Test Type, 2019&2026 (USD Million)
        FIG. 3 Global Carrier testing Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
        FIG. 4 Global Predictive testing Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
        FIG. 5 Global Ancestry & relationship testing Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
        FIG. 6 Global Nutrigenomics testing Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
        FIG. 7 Global Direct to Consumer Genetic Testing Market Share, by Technology, 2019&2026 (USD Million)
        FIG. 8 Global Targeted analysis Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
        FIG. 9 Global Single nucleotide Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
        FIG. 10 Global Polymorphism chips Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
        FIG. 11 Global Whole genome sequencing Direct to Consumer Genetic Testing Market, 2016-2026 (USD Million)
        FIG. 12 Global Direct to Consumer Genetic Testing Market Share, by Region, 2019&2026
        FIG. 13 North America Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 14 U.S. Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 15 Canada Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 16 Europe Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 17 Germany Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 18 France Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 19 U.K. Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 20 Italy Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 21 Spain Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 22 Rest of Europe Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 23 Asia Pacific Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 24 China Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 25 Japan Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 26 India Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 27 South  Korea Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 28 South-East Asia Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 29 Rest of Asia Pacific Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 30 Latin America Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 31 Brazil Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 32 Mexico Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 33 Rest of Latin America Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 34 The Middle-East and Africa Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 35 GCC Countries Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 36 South Africa Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 37 Rest of Middle-East Africa Direct to Consumer Genetic Testing Market, 2016-2026
        FIG. 38 Competitor Market Share – Revenue
        FIG. 39 Ancestry Revenue and Growth Rate
        FIG. 40 Ancestry Market Share
        FIG. 41 EasyDNA Revenue and Growth Rate
        FIG. 42 EasyDNA Market Share
        FIG. 43 23andMe Revenue and Growth Rate
        FIG. 44 23andMe Market Share
        FIG. 45 Color Revenue and Growth Rate
        FIG. 46 Color Market Share
        FIG. 47 Family Tree DNA Revenue and Growth Rate
        FIG. 48 Family Tree DNA Market Share
        FIG. 49 Pathway Genomics Revenue and Growth Rate
        FIG. 50 Pathway Genomics Market Share
        FIG. 51 Full Genomes Revenue and Growth Rate
        FIG. 52 Full Genomes Market Share
        FIG. 53 Genesis HealthCare Revenue and Growth Rate
        FIG. 54 Genesis HealthCare Market Share
        FIG. 55 Helix Revenue and Growth Rate
        FIG. 56 Helix Market Share
        FIG. 57 Karmagenes Revenue and Growth Rate
        FIG. 58 Karmagenes Market Share
        FIG. 59 MapMyGenome Revenue and Growth Rate
        FIG. 60 MapMyGenome Market Share
        FIG. 61 Identigene Revenue and Growth Rate
        FIG. 62 Identigene Market Share
        FIG. 63 Living DNA Revenue and Growth Rate
        FIG. 64 Living DNA Market Share
        FIG. 65 Market Dynamics
        FIG. 66 Global Direct to Consumer Genetic Testing – Value Chain Analysis
        FIG. 67 Technology Roadmap and Timeline
        FIG. 68 Market Attractiveness Analysis – By Test Type
        FIG. 69 Market Attractiveness Analysis – By Technology
        FIG. 70 Market Attractiveness Analysis – By Region
        FIG. 71 Market Channel
        FIG. 72 Marketing Channel Development Trend
        FIG. 73 Growth in World Gross Product, 2008-2019

        List of Tables

        TABLE 1 Global Direct to Consumer Genetic Testing Market, 2019&2026 (USD Million)
        TABLE 2 Global Direct to Consumer Genetic Testing market, by Test Type, 2016-2026 (USD Million)
        TABLE 3 Global Direct to Consumer Genetic Testing market, by Technology, 2016-2026 (USD Million)
        TABLE 4 Global Direct to Consumer Genetic Testing market, by Region, 2016-2026 (USD Million)
        TABLE 5 North America Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026 (USD Million)
        TABLE 6 North America Direct to Consumer Genetic Testing Market, by Technology, 2016-2026 (USD Million)
        TABLE 7 Europe Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026 (USD Million)
        TABLE 8 Europe Direct to Consumer Genetic Testing Market, by Technology, 2016-2026 (USD Million)
        TABLE 9 Asia Pacific Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026 (USD Million)
        TABLE 10 Asia Pacific Direct to Consumer Genetic Testing Market, by Technology, 2016-2026 (USD Million)
        TABLE 11 Latin America Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026 (USD Million)
        TABLE 12 Latin America Direct to Consumer Genetic Testing Market, by Technology, 2016-2026 (USD Million)
        TABLE 13 The Middle-East and Africa Direct to Consumer Genetic Testing Market, by Test Type, 2016-2026 (USD Million)
        TABLE 14 The Middle-East and Africa Direct to Consumer Genetic Testing Market, by Technology, 2016-2026 (USD Million)
        TABLE 15 Global Direct to Consumer Genetic Testing Market - Company Revenue Analysis 2016-2019 (USD Million)
        TABLE 16 Global Direct to Consumer Genetic Testing Market - Company Revenue Share Analysis 2016-2019(%)
        TABLE 17 Acquisitions and Mergers
        TABLE 18 New Product/Service Launch
        TABLE 19 Research & Development Activities
        TABLE 20 Market Drivers
        TABLE 21 Market Restraints
        TABLE 22 Market Opportunities
  11. Covid-19

    Direct to Consumer Genetic Testing Market

    The pandemic continues to cause unprecedented disruption across industries worldwide.Get detailed insights regarding the impact of COVID-19 on the market. Request Sample

    logoKey Insights from Primary Research

    • As per our primary respondents, the direct to Consumer Genetic Testing market is set to grow annually at a rate of around 19%.
    • It was established through primary research that the Direct to Consumer Genetic Testing market was valued at around USD 714million in 2019.
    • After secondary research, we performed face to face interviews to validate our data. The insights interviewee’s declared that Nutrigenomics testing is the most used test type for the global Direct to Consumer Genetic Testing market.
    • On the basis of the test type, Nutrigenomics testing dominated the global Direct to Consumer Genetic Testing market in 2019. It accounted for around 48% share of the total market in 2019.
    • The Targeted analysis segment, on the basis of technology segmentation, was the leading revenue-generating category accounting for around 37% share, in 2019.

    logoKey Recommendations from Analysts

    • Based on the exhaustive secondary research done by our team, the Nutrigenomics testing is anticipated to become the most demanding test type in the upcoming years, owing to the growing demand for Direct to Consumer Genetic Testing from the pharmaceutical industry for various end-use applications.
    • As per our analysts, North America recorded the highest market share of more than 37% by 2026, and the market is expected to bolster in this region, resulting in creating lucrative opportunities for new players.
    • Growing at a CAGR around 19%, the Direct to Consumer Genetic Testing market provides numerous opportunities for all of the involved stakeholders across the entire value chain.
    • Our analysts have identified Nutrigenomics testing and targeted analysis categories as the leading investment pockets for the Direct to Consumer Genetic Testing market in terms of test type and technology segmentation respectively.
    • Our analysts recommend the emerging players to focus on Targeted analysis owing to the substantial growth of the pharmaceutical industry, especially in APAC and Middle-eastern regions combined with its low price and presence of huge population in those regions.

    logoMarket Attractiveness – By Type

    logoDirect to Consumer Genetic Testing Market

    Covid-19

    Direct to Consumer Genetic Testing Market

    The pandemic continues to cause unprecedented disruption across industries worldwide.Get detailed insights regarding the impact of COVID-19 on the market. Request Sample

    Industry Major Market Players

    •  Ancestry
    •  EasyDNA
    •  23 and Me
    •  Color
    •  Family Tree DNA
    •  Pathway Genomics
    •  Full Genomes
    •  Genesis HealthCare
    •  Helix
    •  Karmagenes
    •  Map My Genome
    •  Identigene
    •  Living DNA

    Frequently Asked Questions

    Strict enforcement of laws by government authorities mandating Direct to Consumer Genetic Testing Market.
    According to Facts and Factors research report, the global Direct to Consumer Genetic Testing Market accrued earnings worth approximately XX (USD Billion) in 2020 and is predicted to gain revenue of about XX(USD Billion) by 2028, is set to record a CAGR of nearly XX% over the period from 2021 to 2028.
    North America will contribute lucratively towards the global market value over the estimated timeline. The regional market surge is subject to large-scale presence of giant participants in countries such as the U.S. Apart from this, favorable compensation policies along with high acceptance of new Direct to Consumer Genetic Testing Market will drive regional market trends. With regional governments enforcing strict laws pertaining to drug abuse, the market for Direct to Consumer Genetic Testing Market in North America is set to witness exponential growth over years to come. Legalization of cannabis in countries such as Canada and U.S. through passing of acts in parliament is likely to enlarge scope of Direct to Consumer Genetic Testing Market in North America over coming decade.
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