Global Automatic Content Recognition Market Size, Share

Industry Insights

We at Facts & Factors have recently published a report titled “Global Automatic Content Recognition Market” that encompasses the spectacle of the market in an analytical and comprehensive manner. In this study, the market is projected to reach USD 3.2 Billion by 2026 from an initial value of USD 1.1 Billion in the year 2020 at a CAGR value of 22.7%.

Market Overview

Automatic content recognition or ACR is the method of identification technology that is used for verifying the content that is played on a mobile device. The current generation of ACR technology have the ability to support enabled users to quickly glance over the context of the content being played without any added efforts. Automatic content recognition implements a solution for different brands to lock viewers on a second screen.

Industry Growth Factors

The global automatic content recognition market is occupied by contributing factors such as rising integration of ACR technology into smart TVs and second screens in the form of smartphones and wearables coupled with increasing deployment of ACR by social media companies for applications such as broadcast monitoring and audience management tools to name a few. Additionally, a rising consumer electronic segment coupled with rising technological advancements owing to increasing consumer awareness will increase the footprint of the global automatic content recognition market during the advent of the forecast period. Moreover, a rising trend of portable device coupled with increasing demand for interlinking applications, content, devices, and viewers will boost the growth of the global automatic content recognition market during the advent of the forecast period.

The global automatic content recognition market will be driven by rising demand for personalized content from users coupled with increasing media disruptions solutions in the form of rising mobile and TV gadgets to name a few. The increasing integration of ACR technology into video broadcasting and video on demand services coupled with integration of AI & IoT will boost the fuel of the global automatic content recognition market during the advent of the forecast period. However, increasing technical complexities coupled with rising implantation costs will decrease the growth of the global automatic content recognition market during the advent of the forecast period.

Segmentation Analysis

The global automatic content recognition market is segmented into solution, technology, industry vertical, and region.

On the basis of solution, the global automatic content recognition market is divided into audio, video, and image recognition, voice & speech recognition, real time content analytics, data management & metadata, content aggregation, processing, filtering, and enhancement, encoding & transcoding solution, media synchronization, and audience management. The audio, video, and image recognition segment is expected to witness the largest market share during the advent of the forecast period owing to rising analytical requirements from users for understanding consumer behavior patterns coupled with increasing amount of online content from video on demand services to name a few. On the basis of technology, the global automatic content recognition market is fragmented into digital audio, video & image watermarking, optical character recognition, speech recognition, and others. The digital audio, video, and image watermarking category is expected to witness the largest market share during the advent of the forecast period owing to rising need for companies and firms needing to gather and analyze consumer data coupled with rising demand for identifying analytics from social media platforms to name a few. On the basis of industry vertical, the global automatic content recognition market is divided into media & entertainment, consumer electronics, e-commerce, education, automotive, IT & telecommunication, healthcare, defense & public safety, avionics, and others. The segment pertaining to consumer electronics segment is expected to witness the largest market share during the advent of the forecast period owing to rising implementation of ACR by embedding technology in the latter coupled with increased integration into TVs and mobile handsets to name a few.

Regional Analysis

North America is expected to witness the largest market share during the advent of the forecast period owing to an early adoption of the latter technology coupled with a well-established media and entertainment sector to name a few. Additionally, the ongoing pandemic has forced people to follow  social distancing measures and the extension of lockdown protocols has increased the consumption of online content. These factors have pushed the existing boundaries of the automatic content recognition market in the region to new horizons. Asia-Pacific is expected to witness the largest market share during the advent of the forecast period owing to rising number of ACR embedded smart devices in the region coupled with rising technological adoption to name a few.

Competitive Players

The key market participants for the global automatic content recognition market are ArcSoft, Inc., Digimarc Corporation, Google, Inc., Microsoft Corporation, Nuance Communications, ACRCloud, Beatgrid Media B.V., Enswers, Inc., Audible Magic Corporation, Civolution, Gracenote, Inc., Apple, Inc. (Shazam Entertainment Ltd.), and Vobile, Inc., among others.

By Solution Segment Analysis

• Audio, Video, And Image Recognition
• Voice & Speech Recognition
• Real Time Content Analytics
• Data Management & Metadata
• Content Aggregation
• Processing, Filtering, And Enhancement
• Encoding & Transcoding Solution
• Media Synchronization
• Audience Management

By Technology Segment Analysis

• Digital Audio, Video & Image Watermarking
• Optical Character Recognition
• Speech Recognition
• Others

By Industry Verticals Segment Analysis

• Media & Entertainment
• Consumer Electronics
• E-Commerce
• Education
• Automotive
• IT & Telecommunication
• Healthcare
• Defense & Public Safety
• Avionics
• Others

By Regional Segment Analysis

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • France
  • Germany
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of MEA