Apple Cider Vinegar Market Size, Share Global Analysis Report, 2022–2028

Industry Insights

[201+ Pages Report] According to Facts and Factors, during the forecast period of 2022 to 2028, the global apple cider vinegar market is estimated to develop at a compound annual growth rate (CAGR) of 8.5%. The global apple cider vinegar market was worth USD 915 Million in 2021, and it is anticipated to exceed USD 1800 Million by 2028. The study investigates several elements and their consequences on the growth of the global apple cider vinegar market. 

Market Overview

The fermented juice of crushed apples is used to make apple cider vinegar. It includes acetic acid, as well as nutrients like vitamins B and C. Salad dressings and food preparations with apple cider vinegar are popular. However, it has also been used as medicine in the past. It may help lower blood glucose levels after eating by altering how food is absorbed from the gut.

Apple cider vinegar is used to treat diabetes, obesity, kidney stones, athletic performance, and a variety of other ailments, but there is no scientific evidence to back up any of these claims.

COVID-19 Impact

During the COVID-19 pandemic, there was an increase in demand for apple cider vinegar because many people believed it would help boost their immunity and protect them from COVID-19. During the early stages of the lockdown, this resulted in a massive increase in the supply of apple cider vinegar. Manufacturers have the option to obtain market share and stockpile the product for customers on a consistent basis. COVID-19 has had a positive impact on the apple cider vinegar industry and is expected to boost market growth during the forecast period. 

Industry Growth Factors

• ACV consumption has been linked to a variety of health benefits, which has increased the demand for it

For many years, apple cider vinegar has been used in cooking and also as a home remedy. ACV also has beneficial health effects, including antimicrobial and antioxidant properties. According to multiple studies, ACV consumption lowers cholesterol, lowers blood glucose levels, and improves diabetes symptoms. Many of its health benefits are because of acetic acid, a key component of vinegar.

ACV is high in probiotics because it is produced by fermenting apple juice. Cider vinegar has been found to play an important role in developing gut health. Further, the Canadian Digestive Health Foundation claims that ACV has equivalent nutrient content as those of apples, which includes probiotic bacteria, which helps prevent gut health in humans. Therefore, the potential health benefits of ACV intake are likely to increase the requirement for cider vinegar.

• Expanding commercial product development and application in a variety of industries to support growth

Apple cider vinegar has applications in a variety of commercial products attributed to the prevalence of vital nutrients, minerals, citric acid, and acetic acid. Cider vinegar is often used as a flavor enhancer in food preparation.

As the wellness trend among consumers continues to grow, various wellness businesses are creating edibles and capsules containing ACV powder. In addition to ACV applications in food & beverage and pharmaceutical products, several personal care companies are developing cider vinegar-based hair cleaners and face washes. For example, Fit & Glow Healthcare Private Limited, for example, sells ACV foaming shampoo and face wash in India.

As a result, enhanced new product development and the use of cider vinegar in a variety of industries are expected to drive global apple cider vinegar market growth.

Restraints

• Consumption of apple cider vinegar for an extended period of time is harmful to one's health and would limit market growth

Many studies have shown the benefits of ACV usage. However, too much can have negative consequences. Because regular consumption of undiluted apple cider vinegar causes tooth decay, it is advised that vinegar be diluted with water before being consumed directly.

Consumption of ACV has also been linked to low potassium levels (hypokalemia). If used in large amounts of undiluted vinegar, the acidity of ACV can cause gastrointestinal problems and skin burns. As a result, such factors are likely to limit the penetration of direct cider vinegar consumption.

Opportunities

• Increasing demand for products with distinct advantages to creating market opportunities

Furthermore, a shift in people's lifestyles and rising demand for products with outstanding advantages like lower blood pressure, maintaining pH balance, and lowering blood sugar levels, as well as weight loss reduction, are expected to provide future opportunities for the global apple cider vinegar market to grow in the coming years.

Segmentation Analysis

The global apple cider vinegar market is segregated on the basis of source, formulation, distribution network, and region.

By source, the market is divided into organic and conventional. In 2020, the conventional segment held the largest share of the apple cider vinegar market. This is primarily due to the ease with which conventional apple cider vinegar is available on the market via distributors. However, in terms of value sales, the organic component is anticipated to be the major market growth during the forecast period.

By formulation, the market is divided into tablet/capsules and liquid. In 2020, the liquid segment held the largest market share. This is primarily due to its ease of application and widespread availability in the market through various distribution channels such as supermarket chains, hypermarkets, specialty stores, and others. 

By distribution network, the market is divided into channels, online, traditional grocery stores, supermarkets/hypermarkets, and others. The supermarket/hypermarket segment held the largest market share in the global apple cider vinegar market in 2020. These stores offer a wide variety of brand names in their product lines, including apple cider vinegar, and thus provide customers with more options for purchasing apple cider vinegar based on their preferences for forms, brands, prices, and other factors. However, in terms of value sales, the online store component in the apple cider vinegar market is anticipated to witness the fastest market growth during the forecast period.

Report Scope

Regional Landscape

• North America dominated the global market

Because of the increased use of the product in a variety of industries, North America leads the global apple cider vinegar market. Furthermore, the expansion of the foodservice industry in the region will drive the growth of the market in the region over the forecast period.

Because of rising health consciousness among the growing population, Asia Pacific is expected to see significant growth in the apple cider vinegar market. Furthermore, rising disposable income is expected to fuel the regional market growth in the coming years. 

Recent Developments

• Dabur India Ltd. introduced its new "Dabur Himalayan Apple Cider Vinegar" in 2020. The product might be available only on Amazon India. This release also implied that businesses are broadening their reach through online channels in order to gain a larger customer base. 
• Nature's Truth expanded its gummy line in 2020 to include apple cider vinegar, melatonin, turmeric, elderberry, and collagen supplements, both in traditional gelation and pectin-based vegan gummies. These are innately flavored, contain no chemical additives, are gluten-free, non-GMO, and contain no allergens. 

Competitive Landscape

Some of the main competitors dominating the global apple cider vinegar market are :

• Marukan Vinegar (U.S.A) Inc.
• Vitane Pharmaceuticals Inc.
• Carl Kühne KG (GmbH & Co.)
• General Nutrition Centers Inc.
• POMPEIAN.
• H.J. Heinz Company Brands LLC
• Solana Gold Organics
• Bragg Live Food Products LLC.
• Old Dutch Mustard Company
• White House Foods
• Barnes Natural
• Higher Nature Limited.
• PepsiCo Inc.
• Swanson
• Aspall

The global apple cider vinegar market is segmented as follows:

By Source Segment Analysis

• Organic
• Conventional

By Formulation Segment Analysis

• Tablet/Capsules
• Liquid

By Distribution Network Segment Analysis

• Online Channels
• Traditional Grocery Stores
• Supermarkets/hypermarkets
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Reunion
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America