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Global Digital Signage Market Revenue Projected around USD 35.62 Billion by 2026

13-Mar-2020 | Facts and Factors

Findings from Facts and Factors report “Digital Signage Market (Hardware and Software) and By Application (Infrastructural, Commercial, Institutional, and Others): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026” states that the global digital signage market in 2019 was approximately USD 20.12 Billion. The market is expected to grow at a CAGR of 8.1% and is anticipated to reach around USD 35.62 Billion by 2026.

Digital signage is electronic interactive signage that displays viewers ' multimedia content. Modern digital signage consists of a device with a clear output signal connected to the digital screen, such as a plasma screen or an LCD stand. The signal requires a playback system that is used to store digital content in the hard drive, to provide protected playback. In many instances, the system can be monitored from a remote location on the internet.

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Traditionally, advertising was done through hoardings, print media, outdoor advertising, and posters among others. Nowadays, businesses are using videos to create a more effective impact on the mind of the audiences. Moreover, the rapid decline in prices of LED / LCD systems have led the businesses to opt for visual displays. As a resulting rise in demand for display, systems have increased a number of digital signage installations. In addition, advances in technologies such as higher-resolution, iPad control, programming LCD screens and LED messaging centers by manufacturers are driving the growth of the digital signage market worldwide.

The global digital signage market can be segmented on the basis of type, and application. In terms of type, the global digital signage market is segmented into hardware and software. Based on application, the global digital signage market is bifurcated into infrastructural, commercial, institutional and others. The hardware segment is currently holding the largest market share. This growth is driven by growing infrastructural developments and increasing retail space in emerging economies. The rise in installation of displays in stores can deliver targeted messages to customers in real-time, synchronize video walls, and drive brand awareness. Moreover, the evolution of LED, Super AMOLED and LCDs are anticipated to proliferate the demand for hardware devices in the digital signage industry during the forecast period.

The global digital signage market has been analyzed in the following regions including, North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. North America is the leading regional segment owing to its huge availability of product providers. Moreover, an increasing emphasis on quality and public initiatives towards installations of digital signage at various offices to sustain an ongoing information management program is expected for significant growth in the United States. India and China in the Asia Pacific region are expected to significantly influence the demand over the analysis period as the digital signage application in retail stores, hospitals, company offices, and hotels is growing. The rise in improved GDPs has increased the footfalls at malls and the companies are using large displays at malls and hoarding for promotional activities to attract target audiences more effectively. Thereby, digital advertisers and posters are adopting such technologies to boost their sales and as a result, certain factors will lead the global digital signage market rapidly. Further, the major regions are analyzed into major countries in this research report are the U.S., Mexico, Germany, UK, Canada, France, China, India, South Korea, Japan, Brazil, UAE, Egypt, and South Africa among others.

Some of the key players operating in the global market include Cisco Systems Inc., Hewlett-Packard Company, Onelan Ltd., Samsung Electronics Co. Ltd., Adflow Networks, Winmate Communication Inc., Brightsign Llc., Keywest Technology, Ucview Media Inc., NEC Display Solutions Ltd., and AU Optronics among others.

This report segments the Digital Signage market as follows:

Global Digital Signage Market: By Type Segmentation Analysis

  • Hardware
  • Software

Global Digital Signage Market: By Application Segmentation Analysis

  • Infrastructural
  • Commercial
  • Institutional
  • Others

Global Digital Signage Market: Regional Segmentation Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • Germany
    • The UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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