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Global Online Sex Toys Market Projected to Reach USD 18,100.0 Million by 2026

03-Sep-2021 | Facts and Factors

According to a survey released by Facts and Factors, the global online sex toys market was valued at USD 12,360.0 Million in 2020 and is predicted to reach USD 18,100.0 Million by the end of 2026, rising at a CAGR of nearly 5.60% between 2021 and 2026.

Sex Toys are external items or gadgets intended to stimulate or increase sexual pleasure, resulting in sexual gratification. Some women feel vaginal dryness as a result of hormonal imbalances and differences in the stiffness and suppleness of vaginal muscles. The slackening of vaginal walls is also noticed as a result of repeated conception and high levels of muscular strain. Sex toys were invented to alleviate the difficulties that ladies have in obtaining sexual pleasure as a result of the aforementioned concerns. Furthermore, sex vibrators and massagers boost estrogen levels and relax the vaginal skin.

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There has been an increase in the knowledge of sexual health as a result of liberalization, the penetration of social media, and the influence of pop because there are no rules for sex toys, producers may create goods for both genders without having to disclose the materials or chemicals used in the devices. As a result, manufacturers are free to create a huge number of novelty toys. A broad range of sexual stimulation products is utilized by both genders including vibrators, dildos, and electronic stimulators. The booming e-commerce industry has aided the expansion of the sex toys market by guaranteeing that a diverse variety of items is available to the general public. Because of the ease of purchase and anonymity provided by the internet, there has been a rise in the demand for sex toys. People perceive these goods to be important rather than frivolous. This has resulted in numerous vendors investing in this region, therefore producing products with improved designs and functionality. The growing popularity of sex toys is assisting the expansion of the sex toys business. Market difficulties, on the other side, have been characterized as market challenges that impede market vendors' expansion, such as unfavorable societal attitudes about sex toys. Online retailing has become concentrated in the hands of a few large firms in recent years. Sex toys are available in major online department shops such as and Product information, images, and customer reviews are all available online, and there are no age limits. The internet has increased market diversity and accessibility, making sexual items more accessible and inexpensive, and thereby normalizing their usage. Vendors are also leveraging the popularity of internet media to gain a competitive advantage. Retailers who do not have an internet presence are in danger of losing market share. As a result, a number of manufacturers have invested in internet websites in order to take advantage of the e-commerce opportunity.

Top Market Players

Major players operative in the global online sex toys market is California Exotic Novelties, LLC, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, Kanojo Toys, LELOi AB, LifeStyles Healthcare Pte Ltd., Lovehoney Group Ltd., Luvu Brands Inc., Meiki, MS Factory, Naughty Nights,, Reckitt Benckiser Group Plc, TENGA Co. Ltd., and TOMAX USA amongst others. To attract more clients, key players in the global online sex toys market are focusing on the marketing and branding of their goods. In July 2018, Bergendahls' Eko, a Swedish hypermarket company, has entered a new market online. E by Night, the company's first e-commerce site, sells sex toys and related products online.

Market Dynamics

As one of the growth factors, innovation and effective marketing of these items are cited. Due to females' growing interest in sex toys, manufacturers are focusing on female consumers. Increased sales were driven by technological advancements and the desire to enhance sexual pleasure. Sex toys sales are also increasing due to the availability of a wide range of products on online platforms. This market's development is projected to be driven by an increase in spending power and a better standard of living in developing nations the Due to their rising appeal throughout all age groups, novelty adult goods are establishing a mainstream position in the sexual well-being sector. Sexual health items are becoming more popular due to the acceptance of the LGBTQ community and the rising desire among women in trying them out without reluctance. This online sex toys market expansion is due to a lack of manufacturing regulations, permissive sex toy distribution laws (or the absence thereof), and global e-commerce accessibility. In Southeast Asia, where indigenous e-commerce behemoths like Shopee and Lazada reign supreme, e-commerce grew by 63% in 2020 compared to 2019. Apart from statistics, forced isolation and shifting intimacies appear to be the more evident drivers of sex toy sales during the epidemic.

North America is projected to Dominate Global Online Sex Toys Market Growth

In terms of value, North America was the largest market for online sex toys in 2020. North America held the highest share in 2020. According to a study, more than half of all Americans have used sex toys to improve their sexual experience. During the projection period, demand for adult novelty goods is anticipated to rise due to increased social acceptability and a more liberal sexual lifestyle in the United States and Canada. The online sex toys market's growth prospects remain bright in Europe and North America. European nations such as Germany, Italy, France, the United Kingdom, Denmark, and Belgium are major market contributors. The most popular items in these nations are traditional vibrators and dildos. Reduced societal stigma associated with sex, as well as an increase in online merchants, are projected to stimulate demand for online sex toys in the Asia Pacific. Countries such as Singapore and New Zealand are now catering to women's sexual demands by promoting the sex toys business.

Browse the full report Online Sex Toys Market By Product Type (Adult Vibrators, Dildos, Erection Rings, Masturbators, Sex Dolls Toys, Others), By Material (Metal, Silicone, Plastic, Glass, Others), Price Range  (Premium/ Luxury, Mid-Range/ Economy), By End User (Men, Women): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2021 – 2026” at

The global online sex toys market is segmented as follows:

By Product Type

  • Adult Vibrators
  • Dildos
  • Erection Rings
  • Masturbators
  • Sex Dolls Toys
  • Others

By Material

  • Metal
  • Silicone
  • Plastic
  • Glass
  • Others

By Price Range

  • Premium/ Luxury
  • Mid-Range/ Economy

By End-User

  • Premium/ Luxury
  • Mid-Range/ Economy

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

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