13-Feb-2023 | Facts and Factors
According to Facts and Factors, the global intimate apparel market size was worth around USD 80.2 billion in 2021 and is predicted to grow to around USD 98.37 billion by 2030 with a compound annual growth rate (CAGR) of roughly 2.51% between 2022 and 2030.
Intimate apparel is supposed to be worn beneath outer clothing wear and in close contact with the skin. They may sometimes be single-layer or multi-layer. Intimate wear includes undergarments and clothes worn while sleeping. Although the main goal of intimate apparel is to provide the utmost comfort to the wearer, over the years, the industry has undergone multiple changes and the current players in the market produce clothes that are not only comfortable but physically attractive or appealing as well.
Browse the full “Intimate Apparel Market Market Size, Share, Growth Analysis Report By Distribution Channel (Offline and Online), By Gender (Male and Female), and By Region - Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2022 – 2030" report at https://www.fnfresearch.com/intimate-apparel-market
Although the choices of intimate apparel may vary from one consumer to another, most people look for the right size of clothes, which is not too fitting but also not too loose and represents their personalities. The three main aspects of intimate apparel are breathability, comfort, and support. They are mainly divided into 2 main categories. One section of clothing is used to cover the legs and the waist area whereas the second covers the torso region. The lingerie segment can be considered a sub-segment of intimate apparel and although the general acceptance of the term is in terms of women's underwear, it also includes men’s innerwear. It includes bras, underpants, sleeping wear, hosiery, and thermals.
The global intimate apparel market is expected to be driven by various factors, some of which include the growing number of players in the market offering products across price ranges and serving all consumer segments. The rise in the number of domestic players with the entry of international brands in previously unexplored areas along with rising disposable income, growing job opportunities, and the general shift in consumer acceptance of intimate apparel as a means of expressing their personalities are expected to drive the global market growth.
Furthermore, the presence of lucrative offers on online sales channels strengthened by the exhaustive marketing and sales activities undertaken by the companies to create awareness and subsequent demand for the products could drive intimate apparel industry growth. In the fiscal year 2022, Jockey, India’s top intimate wear brand announced growth in sales by 35% as compared to pre-covid sales. The management acknowledged that the marketing measures undertaken by the company played a crucial role to garner a high revenue rate.
The global market growth could be restricted due to the presence of intimate apparel sellers that provide low-quality products. These items tend to wear out after a few months and contribute to waste generated from the fashion industry which is harmful to the environment and has been a growing concern for all the international and regional environmental agencies. Furthermore, the different operational barriers faced by new entrants making it difficult for them to create a loyal customer base could lead to intimate apparel industry growth restrictions.
Rebranding and the use of technology could create market growth opportunities whereas managing the sale of counterfeit products is expected to challenge market growth.
The global intimate apparel market is segmented based on distribution channel, gender, and region
Based on distribution channel, the global market is divided into offline and online
- In 2021, the global market was led by the online segment majorly propelled by the impact of Covid-19 related impositions resulting in more people opting for online sales channels like e-commerce platforms and social media pages
- The offline segment also led to high revenue and is projected to grow even further due to the rising entry for international brands in lesser explored regions along with growing tie-ups with e-commerce websites in markets where creating a physical store may not be an ideal option
- Many brands operate solely through website pages because they can cater to a larger consumer database
- As of 2022, Calvin Klein is worth more than USD 800 million
Based on gender, the global market is divided into male and female
- Although intimate clothing products are essential for all genders, the female segment created more revenue in 2021 since women have higher requirements as compared to the male population
- The female segment includes different varieties of top and bottom wear, with every type benefiting a certain styling criteria
- On average, female lingerie is more expensive than male intimate apparel since more machines and other resources are required to create the former
- In a 2017 survey, the US population was estimated to have spent USD 80 on intimate wear
North America is projected to lead the global intimate apparel market driven by the high consumption rate and the general tendency of the local population to spend on intimate apparel. The regional growth in Europe is anticipated to be propelled by the presence of some of the biggest brand names in the luxury or premium segment. The growing collaboration of high-end brands with world-renowned personalities as a means of strategic marketing could contribute to regional growth.
Asia-Pacific is showing signs of emerging as a lucrative market due to the growing population and the current fashion trend in the countries of India, China, and South Korea along with the emergence of local players.
Market Size in 2021
USD 80.2 Billion
Projected Market Size in 2030
USD 98.37 Billion
CAGR Growth Rate
Key Market Players
Jockey International Inc., Shenzhen Maniform Lingerie Co. Ltd., Fruit of the Loom Inc., L Brands, Hanky Panky, BAREWEB INC., Chantelle Group, Triumph International Ltd., Berkshire Hathaway Inc., MAS Holdings Ltd., Chantelle SA, Wacoal Holdings, Zivame, Marks and Spencer PLC, Puma SE, Nike Inc., Hanes Brands Inc., LVMH, PVH Corporation, American Eagle Outfitters (Aerie), and others.
By Distribution Channel, Gender, and Region
Major Regions Covered
North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa
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The global intimate apparel market is led by players like Jockey International Inc., Shenzhen Maniform Lingerie Co. Ltd., Fruit of the Loom Inc., L Brands, Hanky Panky, BAREWEB INC., Chantelle Group, Triumph International Ltd., Berkshire Hathaway Inc., MAS Holdings Ltd., Chantelle SA, Wacoal Holdings, Zivame, Marks and Spencer PLC, Puma SE, Nike Inc., Hanes Brands Inc., LVMH, PVH Corporation, and American Eagle Outfitters (Aerie) amongst many others.
- In December 2022, INTIMASIA 2023, Asia’s most sought-after intimate wear trade show, announced that it will be returning to India and the show will be held at Bombay Exhibition Center, Mumbai between 20th and 22nd February 2023
- In July 2022, Wacoal, a Japanese apparel brand, announced its first physical + digital (Phygital) show dedicated to the lingerie segment in India. During the show, the brand launched its 2022 Autumn-Winter collection
The global intimate apparel market is segmented as follows:
By Distribution Channel
- North America
- The UK
- Nordic Countries
- Benelux Union
- The Netherlands
- Rest of Europe
- Asia Pacific
- South Korea
- Southeast Asia
- Rest of Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Rest of Latin America
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