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Global Bra Market Expected to Reach USD 35,000 Million By 2026

06-Jan-2020 | Facts and Factors

Facts and Factors Market Research has published a new report titled “Bra Market By Product Type (Non-Padded Bras and Padded Bras), By Distribution Channel (Online Stores and Offline), By Raw Material (Polyester, Silk, Cotton, Chiffon, Satin, and Others), And By Regions - Global & Regional Industry Perspective, Comprehensive Analysis, and Forecast 2021 – 2026”. According to the report, the global bra market was valued at approximately USD 19,100 Million in 2020 and is expected to reach a value of around USD 35,000 Million by 2026, at a CAGR of around 4.7% between 2021 and 2026.

Bras help in improving the customer experience and can be easily availed via offline as well as online sales channels. Firms have been investing heavily in research activities to launch new bra types and thus improve women's comfort. These products are predicted to influence the growth of the lingerie market over the forecast timeline.

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Growing quality consciousness among women to drive the global bra market

Today, women focus on the quality of the trending lingerie items and prefer those items with the best quality even if it means paying a premium price for the item. Women from different backgrounds are trying out the latest fashions & styles that match their outfits. All these aspects are predicted to drive the bra market growth over the forecast timespan.

Moreover, the high living standard of the females belonging to upper & middle-income groups is likely to play a key role in leveraging the business growth as these women use their currency to purchase wears like high-quality bras. The rise in the number of manufacturers across the globe will upsurge global market trends. Apart from this, the rise in the customization of the product, accurate product positioning, and commercialization of the product will help the bra business to flourish during the forecast timeline. Nonetheless, the high production costs of bras can decimate the growth of the bra market over the forecast timeline.

Non-padded Bra to dominate the product type segment over the forecast timespan

The non-padded bra segment, which accrued nearly USD 10,131 million in 2018, is expected to contribute majorly towards the overall market earnings during the forecast timeline. The non-padded bras offer huge comfort to women and hence it is popular among the women population. This aspect is likely to drive the growth of the segment during the period.

Bra fabrics to lead the materials segment in terms of value

Bra fabrics segment is expected to contribute a major revenue share to the global bra industry over the forecast timeline. The segmental growth can be due to the growing demand for advanced performance materials among the upper-middle class & upper-class women population across the globe.

Europe to dominate the overall market share during the forecast timeline

The growth of the European market can be due to the large-scale presence of bra manufacturers in the region. Apart from this, players in the region are trying to manufacture new products for fulfilling the changing customer tastes and this will further enlarge the scope of the regional market.

Top Market Players

The key players participating in the global bra market include L Brands, Inc., Hanesbrands, Inc., The Phillipps-Van Heusen Corporation, Berkshire Hathaway, Inc. (Fruit of the Loom), Wacoal, Jockey International, Inc., Groupe Chantelle, Triumph International, and Wolf Lingerie Limited.

This report segments the bra market as follows:

Global Bra Market: By Product Type Segment Analysis

  • Padded Bras
    • Sports Bra
    • Nursing Bra
    • Multi-Way (Convertible) Bra
    • Adhesive (Stick-On) Bra
    • Others
  • Non-Padded Bras
    • Sports Bra
    • Nursing Bra
    • Multi-Way (Convertible) Bra
    • Adhesive (Stick-On) Bra
    • Others

Global Bra Market: By Distribution Channel Segment Analysis

  • Online Stores
  • Offline
    • Supermarkets and hypermarkets
    • Specialty Stores
    • Others

Global Bra Market: By Raw Material Segment Analysis

  • Polyester
  • Silk
  • Cotton
  • Chiffon
  • Satin
  • Others

Global Bra Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

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