Online Poker Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[232+ Page Report] Facts & Factors delivers in-depth insights on the report titled, "Global Online Poker Market Size, Trends, Analysis, Growth, and Forecast: 2023 to 2030". The global online poker market size was valued at around USD 76.7 billion in 2022 and is estimated to reach USD 170.12 billion by 2030, registering a CAGR of 12.5% in terms of revenue during the forecast period of 2023–2030. The report offers in-depth insights, revenue details, and other crucial information regarding the target market and the various trends, drivers, restraints, opportunities, and threats by 2030.

A Brief Overview of the Online Poker Market

The industry revolves around the systems and processes that surround the digital form of poker, a popular card game involving luck, strategy, and skill. The digital version of the game is called online poker and includes different types of platforms offering these services to users across the globe.

Players performing online poker can either use virtual currency or real currency, depending on the platform offerings and the intention of the players. The industry is home to millions of players from every corner of the world and is witnessing a rising number of events or tournaments conducted which is further leading to higher awareness and popularity. The industry is driven by multiple factors but also deals with certain restrictions in terms of future expansion, however, the overall outlook for the fraternity looks positive.

Key Insights

• As per the analysis shared by our research analyst, the global online poker market is estimated to grow annually at a CAGR of around 12.5% over the forecast period (2023-2030)
• In terms of revenue, the global online poker market size was valued at around USD 76.7 billion in 2022 and is projected to reach USD 170.12 billion, by 2030.
• The market is projected to grow at a significant rate due to the growing number of internet users across the world
• Based on device type segmentation, mobile was predicted to show maximum market share in the year 2022
• Based on end-user segmentation, gambling enthusiasts were the leading users in 2022
• On the basis of region, Europe was the leading revenue generator in 2022

What is propelling the demand for the online poker market?

• The growing number of internet users across the world to propel market demand

The global online poker market is projected to grow owing to the increasing penetration of the internet across the globe. With the rising consumption of smartphones, laptops, and other digital devices, the internet has managed to enter the homes of every person in the last few years. Alongside this, the growing intensity of the services offered by various internet providers along with network companies launching new customizable internet plans and programs has further led to more people using the internet during their daily lives.

This includes people working at corporate offices, students in colleges, schools, and private tuitions, and businessmen running enterprises along with the government units. With the rising interest in 5G technology along with other advanced systems, the internet penetration rate is expected to grow at a rapid rate which could assist in creating more customers for the digital poker fraternity.

What is the key restraint in the online poker market?

• Intense regulatory environment to restrict the market growth

The global online poker industry is one of the most heavily regulated industries in the world. This is due to the addictive nature of online entertainment. The traditional form of poker involves transactions of real money and while the same may not apply to online poker, in all circumstances, nonetheless, the concerns over the harmful impact of the industry on the general population are growing every day. Hence the regulations and laws surrounding online poker may change from one region to another making business operations a tedious task for the players.

What are the opportunities that the online poker market players can leverage during the forecast period?

• Growing investment in technology to provide excellent growth opportunities

Since the popularity of online poker games is increasing rapidly, global industry players may benefit from the rising investment in the adoption of advanced technology to cater to new segments of users along with improving the user experience for existing customers.

For instance, the rising activities around research & development along with the adoption of virtual reality and artificial intelligence could open more doors for further growth during the forecast period. Furthermore, the growing number of advertisers on these platforms providing additional bonuses and credits to customers visiting the platform could attract a new range of users.

What are the challenges in the online poker market?

• Irresponsible gambling is a major threat to the future of the market

One of the major threats that linger over the global online poker market is its reputation for promoting or encouraging irresponsible gambling through the online medium. Hence it is critical that the players ensure to adopt every measure that not only discouraged reckless gamblers but also promotes a responsible gaming experience,

Furthermore, these platforms can act as a growth for illegal money transactions and it is the responsibility of the platform owners to ascertain that any unwarranted transactions do not occur through their channel.

Report Scope

What are the main segments of the online poker market?

The global online poker market is segmented based on device type, end-user, and region.

Based on device type, the global market is segmented into mobile and desktop.

• In 2022, the highest growth was observed in the mobile segment majorly driven by the increasing shift in consumer preference leading to higher reliability and use of mobile devices for almost all purposes
• Furthermore, since smartphones are relatively lesser priced as compared to desktops, the consumer database for mobile devices is higher than the counterparts which is further encouraged by the presence of more device providers
• Alongside, mobile devices offer ease of use and can be accessed on the go unlike desktops or laptops
• A recent 2021 report by Statista claims that the number of smartphone users is likely to reach 3.8 billion in the coming years whereas the same number of laptops would be around 1.5 billion

Based on end-users, the global market segments are dabblers, social exuberant, and gambling enthusiasts.

• The global market registered the highest CAGR in the gambling enthusiasts segment since they are generally the largest set of the consumer across digital gaming platforms
• Since most of these players tend to have a strong set of skills and understanding of traditional gambling, they tend to have better chances of winning a game
• Dabblers, also known as casual players, occasionally visit the site and take it up as an entertainment activity unlike gambling enthusiasts
• As per the National Council on Problem Gambling, almost 2 to 3% of US adults are addicted to gambling

Here are some recent developments in the industry:

• In March 2023, Pokernews, a new website dedicated to providing the latest updates and trends on the poker industry, announced the launch of a new online poker tournament calendar that will provide an updated list of online poker tournaments that would be held across the globe and around the year
• In March 2023, 4Poker, a growing brand of gaming house, announced the opening of its first online poker room for the South and Latin American markets. The brand is formed by industry veterans and influenced by the Isle of Man. Before being operations for commercial business, the room went private testing inside closed doors
• In January 2023, PokerMatch, a leading player in the industry from the European region, announced its entry into the Indian market by partnering with Playtech which is an online gaming software company

Which region is most likely to lead the online poker market by 2030?

• Europe to dominate market growth during the forecast period

The global online poker market is projected to witness the highest growth in Europe during the projection period with the growth rate majorly attributed to the legalization of online gambling in various European regions. Europe, in general, has more cultural acceptance of gambling in general where it is mostly seen as a way of life, and players from across age and gender groups participate in such activities for entertainment or leisure purposes. The best examples are the territories of the UK, Gibraltar, and Malta where online gambling is legalized.

Furthermore, the region boasts of favorable policies from the government for the launch of new programs along with providing necessary regulatory assistance for the consistent growth of the existing platforms. Many government leaders within Europe have managed to create a safe environment surrounding online poker thus ensuring consumer safety as well.

Which are the key players in the online poker market?

• Bet365 
• PokerStars 
• William Hill 
• 888poker 
• Betfair 
• PartyPoker 
• Full Tilt Poker 
• Unibet 
• Bwin 
• Bodog 
• Americas Cardroom 
• GGPoker 
• Intertops 
• Paddy Power 
• Ignition Casino 
• Ladbrokes 
• Natural8 
• Betway 
• BetOnline 
• 32Red 
• Juicy Stakes 
• TigerGaming 
• RedKings 
• PokerMira 
• SwC Poker

The global online poker market is segmented as follows:

By Device Type Segment Analysis

• Mobile
• Desktop

By End-User Segment Analysis

• Dabblers
• Social Exuberant
• Gambling Enthusiasts

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America