{"id":733,"date":"2026-03-20T23:09:26","date_gmt":"2026-03-20T17:39:26","guid":{"rendered":"https:\/\/www.fnfresearch.com\/blog\/?p=733"},"modified":"2026-03-22T23:10:31","modified_gmt":"2026-03-22T17:40:31","slug":"competitive-landscape-of-the-top-10-cyclamen-market-key-players","status":"publish","type":"post","link":"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/","title":{"rendered":"Competitive Landscape of the Top 10 Cyclamen Market Key Players"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/#Syngenta_Flowers\" >Syngenta Flowers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/#Dummen_Orange\" >D\u00fcmmen Orange<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/#Sakata_Ornamentals\" >Sakata Ornamentals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/#Morel_Diffusion\" >Morel Diffusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/#Schoneveld_Breeding\" >Schoneveld Breeding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/#Varinova_BV\" >Varinova B.V.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/#Beekenkamp_Group\" >Beekenkamp Group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/#Ball_Horticultural_Company\" >Ball Horticultural Company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/#Hofland_Flowering_Plants\" >Hofland Flowering Plants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.fnfresearch.com\/blog\/competitive-landscape-of-the-top-10-cyclamen-market-key-players\/733\/#Selecta_Klemm_Selecta_One\" >Selecta Klemm (Selecta One)<\/a><\/li><\/ul><\/nav><\/div>\r\n<p style=\"text-align: justify;\">The global <a href=\"https:\/\/www.fnfresearch.com\/cyclamen-market\" target=\"_blank\" rel=\"noopener\">Cyclamen market<\/a>, valued at USD 680 million in 2025 and projected to reach USD 1,050 million by the end of 2034 at a CAGR of 5% from 2026 to 2034, is driven by innovation among specialized breeders and propagators.<\/p>\n<p style=\"text-align: justify;\">The top 10 key players dominate through advanced breeding, sustainable practices, and targeted product development for commercial and house-use segments.<\/p>\n<p style=\"text-align: justify;\">Below is a brief analysis of each, drawing directly from the report&#8217;s highlighted companies and their contributions to market growth.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Syngenta_Flowers\"><\/span><strong><span style=\"font-size: 20px; color: #333399;\">Syngenta Flowers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Origin:<\/strong> United States (as a specialized division of the global Syngenta Group)<\/li>\n<li><strong>Headquarters:<\/strong> Gilroy, California, USA<\/li>\n<li><strong>Year of Foundation:<\/strong> 1989<\/li>\n<li><strong>Number of Employees:<\/strong> 51-200 (division level)<\/li>\n<li><strong>Revenue Stats:<\/strong> Approximately USD 31 million (division estimate)<\/li>\n<li><strong>Company Overview:<\/strong> A leading producer and supplier of hybrid flower seeds, cuttings, potted plants, and bedding varieties focused on professional growers and retail markets<\/li>\n<li><strong>Strengths:<\/strong> Access to advanced breeding technologies and a robust R&amp;D pipeline for vibrant, high-performance ornamentals<\/li>\n<li><strong>Recent Development:<\/strong> Launched a new series of disease-resistant Cyclamen Mini varieties in early 2025 with extended bloom periods to support year-round availability and minimize grower losses<\/li>\n<li><strong>Competitive Strategies:<\/strong> Strategic acquisitions like Varinova in 2019 to expand Cyclamen portfolio, combined with global distribution networks and focus on hybrid innovation<\/li>\n<li><strong>Recent Market Trends:<\/strong> Emphasis on fungal-resistant strains and longer shelf-life varieties to align with rising demand for low-maintenance indoor plants amid urbanization<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Dummen_Orange\"><\/span><strong><span style=\"font-size: 20px; color: #333399;\">D\u00fcmmen Orange<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Origin:<\/strong> Netherlands (formed through mergers of historic breeders dating back to 1909)<\/li>\n<li><strong>Headquarters:<\/strong> De Lier, Netherlands<\/li>\n<li><strong>Year of Foundation:<\/strong> 2013 (formal entity; predecessors from 1909)<\/li>\n<li><strong>Number of Employees:<\/strong> Over 5,300 worldwide<\/li>\n<li><strong>Revenue Stats:<\/strong> Approximately USD 150 million<\/li>\n<li><strong>Company Overview:<\/strong> Global leader in breeding and propagating ornamental flowers, pot plants, bedding plants, and perennials for growers, wholesalers, and retailers<\/li>\n<li><strong>Strengths:<\/strong> Extensive patented portfolio and strong emphasis on eco-friendly production methods<\/li>\n<li><strong>Recent Development:<\/strong> Expanded European distributor partnerships in mid-2025 to introduce sustainable potted Cyclamen lines using peat-free substrates<\/li>\n<li><strong>Competitive Strategies:<\/strong> Collaboration with distributors and response to environmental regulations through sustainable innovations<\/li>\n<li><strong>Recent Market Trends:<\/strong> Shift toward peat-free substrates and eco-conscious consumer preferences driving longer-lasting, resilient cultivars<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Sakata_Ornamentals\"><\/span><strong><span style=\"font-size: 20px; color: #333399;\">Sakata Ornamentals<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Origin:<\/strong> Japan (parent Sakata Seed Corporation)<\/li>\n<li><strong>Headquarters:<\/strong> Yokohama, Japan (global); US operations in Woodland and Morgan Hill, California<\/li>\n<li><strong>Year of Foundation:<\/strong> 1913 (parent company); 1977 (US ornamental division)<\/li>\n<li><strong>Number of Employees:<\/strong> Not publicly disclosed for ornamentals division (parent employs thousands)<\/li>\n<li><strong>Revenue Stats:<\/strong> Parent company approximately USD 600 million (consolidated)<\/li>\n<li><strong>Company Overview:<\/strong> Premium breeder of bedding plants, pot crops, and cut flowers with a focus on hybrid seed development for commercial and retail sectors<\/li>\n<li><strong>Strengths:<\/strong> Expertise in stable, high-yield hybrids suited for large-scale landscaping and indoor use<\/li>\n<li><strong>Recent Development:<\/strong> Unveiled new hybrid Cyclamen Standard cultivars in late 2025 with enhanced color stability targeted at commercial applications and North American expansion<\/li>\n<li><strong>Competitive Strategies:<\/strong> Investment in hybrid breeding and targeted market penetration in North America through research stations and distribution<\/li>\n<li><strong>Recent Market Trends:<\/strong> Development of color-stable varieties to meet demands for durable decorative plants in biophilic design and urban greening projects<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Morel_Diffusion\"><\/span><strong><span style=\"font-size: 20px; color: #333399;\">Morel Diffusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Origin:<\/strong> France<\/li>\n<li><strong>Headquarters:<\/strong> Fr\u00e9jus, France<\/li>\n<li><strong>Year of Foundation:<\/strong> 1919<\/li>\n<li><strong>Number of Employees:<\/strong> Not publicly disclosed (specialized family-oriented operation)<\/li>\n<li><strong>Revenue Stats:<\/strong> Not publicly disclosed<\/li>\n<li><strong>Company Overview:<\/strong> Expert breeder of F1 Cyclamen, botanical Cyclamen, and related ornamentals with premium seeds and genetics for growers worldwide<\/li>\n<li><strong>Strengths:<\/strong> Century-long legacy in unique, nature-respecting varieties including fragrance-enhanced options<\/li>\n<li><strong>Recent Development:<\/strong> Completed acquisition of a specialized breeding facility in 2026 to accelerate unique fragrance-enhanced Cyclamen varieties<\/li>\n<li><strong>Competitive Strategies:<\/strong> Focus on differentiation in the house-use segment through innovative genetics and tailored grower support<\/li>\n<li><strong>Recent Market Trends:<\/strong> Expansion into fragrance and extended-bloom traits to capitalize on consumer preference for sensory and wellness-oriented indoor plants<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Schoneveld_Breeding\"><\/span><strong><span style=\"font-size: 20px; color: #333399;\">Schoneveld Breeding<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Origin:<\/strong> Netherlands<\/li>\n<li><strong>Headquarters:<\/strong> Wilp, Netherlands<\/li>\n<li><strong>Year of Foundation:<\/strong> 1930<\/li>\n<li><strong>Number of Employees:<\/strong> Not publicly disclosed (focused breeder scale)<\/li>\n<li><strong>Revenue Stats:<\/strong> Not publicly disclosed<\/li>\n<li><strong>Company Overview:<\/strong> Breeder and producer of sustainable flowering pot plants including Cyclamen Super Serie and Avalon lines<\/li>\n<li><strong>Strengths:<\/strong> Commitment to next-generation varieties that enable more sustainable cultivation practices<\/li>\n<li><strong>Recent Development:<\/strong> Integration as part of the family-owned De Groot en Slot group to enhance scale and innovation capabilities<\/li>\n<li><strong>Competitive Strategies:<\/strong> Emphasis on craftsmanship, innovative breeding for reduced environmental impact, and portfolio expansion in pot plants<\/li>\n<li><strong>Recent Market Trends:<\/strong> Adoption of sustainable substrates and disease-resistant strains to support global shifts toward eco-friendly horticulture<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Varinova_BV\"><\/span><strong><span style=\"font-size: 20px; color: #333399;\">Varinova B.V.<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Origin:<\/strong> Netherlands<\/li>\n<li><strong>Headquarters:<\/strong> Netherlands (specialized Cyclamen operations)<\/li>\n<li><strong>Year of Foundation:<\/strong> Pre-2019 (dedicated Cyclamen breeder)<\/li>\n<li><strong>Number of Employees:<\/strong> Not publicly disclosed (niche specialist)<\/li>\n<li><strong>Revenue Stats:<\/strong> Not publicly disclosed (integrated post-acquisition)<\/li>\n<li><strong>Company Overview:<\/strong> Fully dedicated breeder, producer, and commercializer of Cyclamen varieties with specialized series for outdoor and indoor markets<\/li>\n<li><strong>Strengths:<\/strong> Exclusive focus on Cyclamen genetics, including mini-flowered outdoor series like Melody Outdoors and Goblet<\/li>\n<li><strong>Recent Development:<\/strong> Full integration into Syngenta Flowers following 2019 acquisition, strengthening the combined Cyclamen breeding pipeline<\/li>\n<li><strong>Competitive Strategies:<\/strong> Specialized innovation now leveraged through larger global networks for enhanced distribution and R&amp;D<\/li>\n<li><strong>Recent Market Trends:<\/strong> Development of compact, high-speed flowering varieties for short-season outdoor use and e-commerce accessibility<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Beekenkamp_Group\"><\/span><strong><span style=\"font-size: 20px; color: #333399;\">Beekenkamp Group<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Origin:<\/strong> Netherlands<\/li>\n<li><strong>Headquarters:<\/strong> Maasdijk, Netherlands<\/li>\n<li><strong>Year of Foundation:<\/strong> 1951<\/li>\n<li><strong>Number of Employees:<\/strong> Over 2,900 worldwide<\/li>\n<li><strong>Revenue Stats:<\/strong> Not publicly disclosed (supported by 95+ hectares of production)<\/li>\n<li><strong>Company Overview:<\/strong> Family business producing high-quality starting material for ornamentals (via Beekenkamp Plants) alongside vegetables and packaging<\/li>\n<li><strong>Strengths:<\/strong> Massive young-plant output (over 2 billion units annually) and integrated sustainable solutions<\/li>\n<li><strong>Recent Development:<\/strong> Celebrated 75th anniversary in 2026 with continued global expansion across 45+ countries<\/li>\n<li><strong>Competitive Strategies:<\/strong> Family-driven innovation, short communication lines, and multi-segment horticulture synergies for reliable supply<\/li>\n<li><strong>Recent Market Trends:<\/strong> Focus on urban greening and mental-health benefits of ornamentals through high-volume, quality-assured propagation<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ball_Horticultural_Company\"><\/span><strong><span style=\"font-size: 20px; color: #333399;\">Ball Horticultural Company<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Origin:<\/strong> United States<\/li>\n<li><strong>Headquarters:<\/strong> West Chicago, Illinois, USA<\/li>\n<li><strong>Year of Foundation:<\/strong> 1905<\/li>\n<li><strong>Number of Employees:<\/strong> Approximately 640<\/li>\n<li><strong>Revenue Stats:<\/strong> Approximately USD 1.2 billion<\/li>\n<li><strong>Company Overview:<\/strong> Fourth-generation family-owned global leader in breeding, production, and marketing of ornamental crops, seeds, and young plants<\/li>\n<li><strong>Strengths:<\/strong> Strong presence across six continents with end-to-end solutions from research to distribution<\/li>\n<li><strong>Recent Development:<\/strong> Ongoing advancements in ornamental breeding to address grower challenges in commercial and retail channels<\/li>\n<li><strong>Competitive Strategies:<\/strong> Stewardship of resources, first-to-market innovations, and comprehensive service for landscapers and nurseries<\/li>\n<li><strong>Recent Market Trends:<\/strong> Integration of biophilic design trends with air-purifying and low-maintenance Cyclamen varieties for indoor wellness markets<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Hofland_Flowering_Plants\"><\/span><strong><span style=\"font-size: 20px; color: #333399;\">Hofland Flowering Plants<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Origin:<\/strong> Netherlands<\/li>\n<li><strong>Headquarters:<\/strong> Naaldwijk (Westland), Netherlands<\/li>\n<li><strong>Year of Foundation:<\/strong> 1899<\/li>\n<li><strong>Number of Employees:<\/strong> Small family-operated team (fifth generation)<\/li>\n<li><strong>Revenue Stats:<\/strong> Not publicly disclosed<\/li>\n<li><strong>Company Overview:<\/strong> Renowned family greenhouse company specializing in high-quality flowering pot plants including Schlumbergera and complementary ornamentals<\/li>\n<li><strong>Strengths:<\/strong> 125+ years of sustainable cultivation expertise and recognition as Purveyor to the Dutch Court<\/li>\n<li><strong>Recent Development:<\/strong> Continued focus on premium, nature-respecting production with expanded variety offerings for seasonal demand<\/li>\n<li><strong>Competitive Strategies:<\/strong> Membership in quality alliances like Decorum and emphasis on respect for nature in greenhouse operations<\/li>\n<li><strong>Recent Market Trends:<\/strong> Alignment with luxury interiors and drought-tolerant traits for emerging markets in the Middle East and Africa<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Selecta_Klemm_Selecta_One\"><\/span><strong><span style=\"font-size: 20px; color: #333399;\">Selecta Klemm (Selecta One)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Origin:<\/strong> Germany<\/li>\n<li><strong>Headquarters:<\/strong> Stuttgart, Germany<\/li>\n<li><strong>Year of Foundation:<\/strong> 1932<\/li>\n<li><strong>Number of Employees:<\/strong> Approximately 355<\/li>\n<li><strong>Revenue Stats:<\/strong> Approximately USD 20 million<\/li>\n<li><strong>Company Overview:<\/strong> World leader in breeding, growing, and marketing innovative ornamental plants with global production sites in Europe, Africa, Asia, and America<\/li>\n<li><strong>Strengths:<\/strong> Passionate innovation in vegetative-propagated varieties and rapid response to market changes<\/li>\n<li><strong>Recent Development:<\/strong> Completion of new trial greenhouses and strategic expansions to enhance breeding capacity<\/li>\n<li><strong>Competitive Strategies:<\/strong> Global supply chain optimization, acquisitions for portfolio growth, and direct engagement across the horticulture trade<\/li>\n<li><strong>Recent Market Trends:<\/strong> Hybrid development for disease resistance, fragrance, and color stability to support e-commerce and sustainable urban greening initiatives<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">These players collectively propel the Cyclamen market toward its 2034 forecast through continuous breeding advancements and strategic adaptations to consumer and regulatory demands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global Cyclamen market, valued at USD 680 million in 2025 and projected to reach USD 1,050 million by the end of 2034 at a CAGR of 5% from 2026 to 2034, is driven by innovation among specialized breeders and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-goods"],"_links":{"self":[{"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/posts\/733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/comments?post=733"}],"version-history":[{"count":4,"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/posts\/733\/revisions"}],"predecessor-version":[{"id":738,"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/posts\/733\/revisions\/738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/media\/734"}],"wp:attachment":[{"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/media?parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/categories?post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fnfresearch.com\/blog\/wp-json\/wp\/v2\/tags?post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}